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Title

First Day Look

Agency

Young & Rubicam / New York + VML / New York

Client

JC Penney

Annual ID

141298N

Category

2014 Interactive: Social Media / Branded Social Campaign

2014 Awards

Total Points: 5

Merit
Points: 5

Credits

Chief Creative Officer

Jim Elliott

Production Company

Harvest / New York
PS 260 / New York

Director

Baker Smith

Agency Producer

Letitia Jacobs
Elizabeth Shoenfeld
Jill Meschino

Editor

Marty Loeb

Executive Creative Director

Mike Wente
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