The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Interactive

Dumb Ways to Die

Agency McCann / Melbourne

Client Metro Trains

Category

Mobile Applications/Sites / Branded Games

Annual ID

140789N

2014 Awards

Total Points: 5

Merit

Credits

Agency

McCann Melbourne / Melbourne

Writer

John Mescall

Creative Director

John Mescall
Pat Baron

Illustrator

Julian Frost

Information Architect

Alec Hussain

Content Strategist

Adrian Mills
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