The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Design

Making Clothing Donation Instantly Rewarding

Agency Ogilvy Beijing / Beijing

Client China Foundation for Poverty Alleviation

Category

Experiences / Outdoor Spaces

Annual ID

150878A

2015 Awards

Total Points: 10

Bronze Pencil

Credits

Agency

Ogilvy Beijing / Beijing

Production Company

QLAND AD / Beijing

Photographer

Xiaohang Liu
Jian Miao

Agency Producer

Tim Zhang

Creative Team

Zhenguo Quan
John Chan
Lingbo Wang
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