The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Print & Outdoor

STAGES

Agency Y&R Beijing / Beijing

Client Penguin China-Ladybird

Category

Magazine / Full Page or Spread - Campaign

Annual ID

151226A

2015 Awards

Total Points: 5

Merit

Credits

Agency

Y&R Beijing / Beijing

Art Director

Wei Tian
Mo Chen

Chief Creative Officer

Nils Andersson

Creative Director

Ronnie Wu

Designer

Wei Tian
Mo Chen

Illustrator

Wei Tian
Mo Chen
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