Title

#OptOutside

Agency

Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / San Francisco + North Kingdom / Los Angeles

Client

REI

Annual ID

CP16007G

Category

2016 Cross-Platform: Consumer - Experiential Advertising / Guerilla

2016 Awards

Total Points: 25

Gold
Points: 25

Credits

Art Director

Avery Oldfield

Writer

Adam Wolinsky

Creative Director

Lee Einhorn

Designer

Jarrett Carr
Nicola Broderick

Production Company

North Kingdom / Los Angeles
Tool of North America / Santa Monica
HutchCo Technologies / Los Angeles
Brickyard VFX / Santa Monica
14Four / Spokane

Producer

Jake Grand
Lori Stonebraker
Jane Hutchins
Linda Jackson
Jeff Blodget
Raquel Bedard
Anna Fields

Creative Team

Jeff Teicher
Adela Chung
Jacqueline Fodor
Jim Hutchins
Patrick O'Leary
Patrick Poulatian
Mandy Sorenson
Zach Fisher
Victor Bivol
David Fisher
Michelle Wells
Marc McLean

Executive Creative Director

Paul Venables
Will McGinness

PR / Marketing

Edelman / Seattle

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