Title

#OptOutside

Agency

Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles

Client

REI

Annual ID

CP16009G

Category

2016 Cross-Platform: Consumer - Integrated Branding / Integrated Branding

2016 Awards

Total Points: 200

Best in Show
Points: 100
Best in Cross-Platform
Points: 75
Gold
Points: 25

Credits

Art Director

Avery Oldfield

Writer

Adam Wolinsky

Creative Director

Lee Einhorn

Designer

Jarrett Carr
Nicola Broderick

Production Company

Tool of North America / Santa Monica
HutchCo Technologies / Los Angeles
14Four / Spokane
Brickyard VFX / Santa Monica

Producer

Jake Grand
Lori Stonebraker
Jane Hutchins
Linda Jackson
Jeff Blodgett
Raquel Bedard
Anna Fields

Creative Team

Jeff Teicher
Adela Chung
Jacqueline Fodor
Jason Manz
Patrick Poulatian
Mandy Sorenson
Zach Fisher
Victor Bivol
David Fisher
Michelle Wells
Marc McLean

Design Firm

North Kingdom / Los Angeles

Editor

Jim Hutchins
Patrick O'Leary

Executive Creative Director

Paul Venables
Will McGinness

PR / Marketing

Edelman / Seattle

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