The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Design

Nike Kobe X Campaign ? The Temple of Deadly Quickness

Agency Wieden+Kennedy / Shanghai + E|D|C / Shanghai + Dreamone / Shanghai + WisPark / Shanghai

Client Nike China

Category

Innovation - Environmental / Immersive Design / Environmental / Immersive Design

Annual ID

DE16234M

2016 Awards

Total Points: 5

Merit

Credits

Agency

Wieden+Kennedy / Shanghai

Design Firm

Diego Fuertes & Evan Cai / Shanghai
Angel Fausto / Shanghai

Production Company

E|D|C / Shanghai
Dreamone / Shanghai
WiSpark / Shanghai
PinShi / Shanghai
Green United Music / Shanghai
Fin Design + Effects / Shanghai
TZ Studios / Shanghai

Art Director

Marula Vaz
Nelson Ng

Writer

Jimmy Chen

Creative Director

Terence Leong
Azsa West

Creative Technologist

Ashley Cheung

Editor

Hiro Ikematsu

Executive Creative Director

Yang Yeo

Agency Producer

Max Wu
Bernice Wong
Xuan Ong
Arlene Lu
Vic Zhang
Stone Xue

Creative Team

Nicole Bee
Chuck Xu
Sasa Yang
Bryan Tilson
Paula Bloodworth
Leon Lin
Coral Peng
Jessica Deng

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