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Title

#OptOutside

Agency

Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles

Client

REI

Annual ID

BE16028G

Category

2016 Branded Entertainment: Consumer - Other Branded Content / User Generated Content

2016 Awards

Total Points: 25

Gold
Points: 25

Credits

Art Director

Avery Oldfield

Writer

Adam Wolinsky

Creative Director

Lee Einhorn

Designer

Jarrett Carr
Nicola Broderick
Victor Bivol

Production Company

North Kingdom / Los Angeles
Tool of North America / Santa Monica
HutchCo Technologies / Los Angeles
Brickyard VFX / Santa Monica
14Four / Spokane

Director

Craig Allen

Producer

Jake Grand
Benji Weinstein
Jason Manz
Lori Stonebraker
Jane Hutchins
Linda Jackson
Jeff Blodgett
Raquel Bedard
Anna Fields

Creative Team

Jeff Teicher
Adela Chung
Jacqueline Fodor
Patrick Poulatian
Mandy Sorenson

Editor

Jim Hutchins
Patrick O'Leary

Executive Creative Director

Paul Venables
Will McGinness

PR / Marketing

Edelman / Seattle
Starcom MediaVest Group / Chicago

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