Title

#BetterForBaby

Agency

Saatchi & Saatchi NY / New York + Über Content / Hollywood + Pulse Films / Los Angeles + Cosmo Street / New York

Client

Procter & Gamble

Annual ID

BE16091M

Category

2016 Branded Entertainment: Consumer - Music / Creative Use of Music Supporting a Brand

2016 Awards

Total Points: 5

Merit
Points: 5

Credits

Chief Creative Officer

Jay Benjamin

Creative Director

Yana Hunt

Production Company

Über Content / Hollywood
Pulse Films / Los Angeles
Cosmo Street / New York
Work Editorial / New York
Method Studios / New York
Massive Music / New York
Nice Shoes / New York

Producer

Tegan Mahford
Phyllis Koenig
Brendan Vaughan
Phyllis Koenig
Kira Carstenson
Julia Robertson
Luiza Naritomi
Sari Resnick
Adrienne Mitchell
Ed Rilli

Cinematographer

Tucker Korte
Reed Morando

Editor

Aaron Langley
Jon Allen
Rich Orrick

Executive Creative Director

Luca Lorenzini
Luca Pannese

Music & Sound

Eric Korte

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