The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Branded Entertainment

Unskippable

Agency The Martin Agency / Richmond + Park Pictures / New York

Client GEICO

Category

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

Annual ID

BE16106M

2016 Awards

Total Points: 5

Merit

Credits

Agency

The Martin Agency / Richmond

Production Company

Park Pictures / New York

Art Director

Mauricio Mazzariol

Writer

Neel Williams

Chief Creative Officer

Joe Alexander

Creative Director

Wade Alger
Steve Bassett

Director

Terri Timely

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