The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Social Media

#OptOutside

Agency Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles

Client REI

Category

Consumer - Branded Social Campaign / Branded Social Campaign

Annual ID

SM16035M

2016 Awards

Total Points: 5

Merit

Credits

Agency

Venables Bell & Partners / San Francisco

PR / Marketing Agency

Edelman / Seattle
Starcom MediaVest Group / Chicago

Production Company

North Kingdom / Los Angeles
Tool of North America / Santa Monica
HutchCo Technologies / Los Angeles
Brickyard VFX / Santa Monica
14Four / Spokane

Art Director

Avery Oldfield

Writer

Adam Wolinsky

Creative Director

Lee Einhorn

Executive Creative Director

Paul Venables
Will McGinness

Creative Team

Jeff Teicher
Adela Chung
Jacqueline Fodor
Patrick Poulatian
Mandy Sorenson

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