Title

#OptOutside

Agency

Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles

Client

REI

Annual ID

PR16010S

Category

2016 Public Relations: Consumer - Brands, Products & Services / Integrated Campaign

2016 Awards

Total Points: 15

Silver
Points: 15

Credits

Art Director

Avery Oldfield

Writer

Adam Wolinsky

Creative Director

Lee Einhorn

Designer

Jarrett Carr
Nicola Broderick
Victor Bivol

Production Company

North Kingdom / Los Angeles
Tool of North America / Santa Monica
HutchCo Technologies / Los Angeles
Brickyard VFX / Santa Monica
14Four / Spokane

Producer

Jake Grand
Jason Manz
Jane Hutchins
Linda Jackson
Jeff Blodget
Raquel Bedard
Anna Fields

Creative Team

Jeff Teicher
Adela Chung
Jacqueline Fodor
Patrick Poulatian
Mandy Sorenson

Editor

Jim Hutchins
Patrick O'Leary

Executive Creative Director

Paul Venables
Will McGinness

PR / Marketing

Edelman / Seattle
Starcom MediaVest Group / Chicago

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