Title

World's Largest Blind Taste Test

Agency

CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago

Client

Kraft Heinz

Annual ID

OS_CP17020G

Category

2017 Cross-Platform: Brand Transformation

2017 Awards

Total Points: 25

Gold
Points: 25

Credits

Art Director

Tyler Gonerka

Writer

Emily Salas

Chief Creative Officer

Ralph Watson

Creative Director

D'Arcy O'Neill

Production Company

Hungry Man / Los Angeles
JSM / New York
The Now Corporation / New York

Director

Hank Perlman

Producer

Kate Hildebrant
Deb Drumm
Jamie Slade
Caleb Dewart

Content Strategist

Kaylin Goldstein

Editor

Owen Plotkin
Jessica Dowling

Executive Creative Director

Adam Chasnow

Media Company

Starcom MediaVest Group / Chicago

Music & Sound

Joel Simon

Photographer

Eric Steelberg

PR / Marketing

Olson Engage / Chicago

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