Title

Game Changer

Agency

Droga5 / New York + Under Armour / Baltimore + Optimum Sports / New York + NBA 2K / San Francisco

Client

Under Armour

Annual ID

OS_BE17129M

Category

2017 Branded Entertainment: Innovation in Branded Entertainment

2017 Awards

Total Points: 5

Merit
Points: 5

Credits

Art Director

Evan Schultz

Chief Creative Officer

David Droga
Ted Royer

Designer

Toga Cox

Creative Team

Ben Bliss
Sally-Ann Dale
Ben Davies
David Cardinali
Isabella Lebovitz
Niklas Lindstrom
Rob Lugo
Rob Trostle
Alyssa Dolman
Michelle Leedy
Peter Gibson
John Ciambriello
Jonny Bauer
Harry Roman
Candice Chen
Newman Granger
Hillary Heath
Julian Cheevers
Bola Adekoya
Scott Bubis
Courtney Kosup
Connor Hall

Digital Agency

NBA 2K / San Francisco

Executive Creative Director

Tim Gordon

Media Company

Optimum Sports / New York

PR / Marketing

Under Armour / Baltimore

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