Title

The Lady Gaga + Intel Experience

Agency

Intel Agency Inside / Santa Clara + PRETTYBIRD / Culver City + Greenlight / Hollywood + OMD / Worldwide

Client

Intel

Annual ID

OS_BE17132M

Category

2017 Branded Entertainment: Innovation in Branded Entertainment

2017 Awards

Total Points: 5

Merit
Points: 5

Credits

Chief Creative Officer

Teresa Herd

Creative Director

Ruth Hogben

Production Company

PRETTYBIRD / Culver City
Greenlight / Hollywood

Producer

Lisa Christman
Kerstin Emhoff
Suzanne Hargrove
Derek Richmond
Keeley Gould

Agency Producer

Tony Joo

Chief Marketing Officer

Steve Fund

Content Strategist

Penny Baldwin
Ashley Cole
Katie Lee
Nancy Demerling
Jaime Le
Jennifer Palais

Creative Team

Yogiraj Graham
Amanda Marvel
Kinnari Desai
Dominic Sandifer
Eric Block
Sybil Hadfield

Design Firm

Haus of Gaga / Los Angeles
Studio XO / Los Angeles

Executive Creative Director

Nick Davidge
Lady Gaga

Media Company

OMD / Worldwide

PR / Marketing

Zeno Group / Los Angeles

Product Manager

Kari Lemiere
Matt Kauffman

Social Media Manager

Gunjan Rawal
Sean Cahill
Alicia Carroll
Lauren McCracken

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