The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Print & Outdoor

Animal Detecting Billboards

Agency Demner, Merlicek & Bergmann / Vienna + fm studio / Vienna + Vienna Sound Vienna Light / Vienna

Client BMW Austria GmbH

Category

Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign

Annual ID

OS_PO17142M

2017 Awards

Total Points: 5

Merit

Credits

Agency

Demner, Merlicek & Bergmann / Vienna

Production Company

fm studio / Vienna
Vienna Sound Vienna Light / Vienna

Creative Director

Alistair Thompson

Director

Juergen Hackl

Executive Creative Director

Dushan Drakalski

Creative Team

Christin Herrnberger
Julia Dragosits

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