The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Social Media

Girl Emojis

Agency Leo Burnett / Chicago

Client Procter & Gamble

Category

Social Engagement / Community Building

Annual ID

OS_SM17025S

2017 Awards

Total Points: 15

Silver Pencil

Credits

Agency

Leo Burnett / Chicago
Leo Burnett / Toronto

PR / Marketing Agency

MSLGROUP / New York

Production Company

Pulse Films / Los Angeles
Beast Editorial / Chicago

Media Company

Starcom Mediavest Group / London

Chief Creative Officer

Mark Tutssel
Judy John

Director

Lucy Walker

Executive Creative Director

Nancy Hannon

Content Strategist

Kristin Hayward

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