The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Cultural Driver

Beyoncé - "Formation"

Agency PRETTYBIRD / Culver City

Client Beyoncé

Category

Cultural Driver

Annual ID

OS_CD17001G

2017 Awards

Total Points: 25

Gold Pencil

Credits

Production Company

PRETTYBIRD / Culver City

Media Company

Parkwood Entertainment / New York

Cinematographer

Malik Sayeed

Designer

Ethan Tobman

Director

Melina Matsoukas

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