The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Design

Penguin Frozen Storybook

Agency TBWA\ / Shanghai

Client Penguin Books

Category

Promotional / Booklets, Brochures, & Product Catalogues

Annual ID

OS_DE18026B

2018 Awards

Total Points: 10

Bronze Pencil

Credits

Agency

TBWA\Shanghai / Shanghai

Design Firm

AU79 Communications / Shanghai

Production Company

DOINGFILMS / Shanghai
RR Donnelley Asia / Shanghai

Art Director

Tony Fan
Changxu Liu

Chief Creative Officer

Nils Andersson

Creative Director

Jason Jin

Editor

Yang Meng

Executive Creative Director

Ronnie Wu

Illustrator

Hao Liu

Photographer

Rongyun He

Social Media Manager

Anny Wu

Creative Team

Cuiqin Mo
Stacy Yuan
Martin Li

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