The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Branded Entertainment

HIJACKED HIGHWAY

Agency McCann / Lima

Client Sodimac Homecenter

Category

Experiential / Virtual Reality (VR)

Annual ID

OS_BE18032S

2018 Awards

Total Points: 15

Silver Pencil

Credits

Agency

McCann / Lima

Production Company

Plan B / Lima
Sin Anetesia / Lima
Saturno / Lima

Media Company

Starcom / Lima

Art Director

Gonzalo Paredes

Creative Director

Erick Galvan
Jose Rivera

Creative Team

Alvaro Soto

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