The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Direct Marketing

GREEN LIGHT RUN

Agency TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo

Client adidas Japan

Category

Craft / Data-Driven Personalization - Single or Campaign

Annual ID

OS_DI18032S

2018 Awards

Total Points: 15

Silver Pencil

Credits

Agency

TBWA\HAKUHODO Inc. / TOKYO

Production Company

TOHOKUSHINSHA FILM CORPORATION / Tokyo
Voyager / Tokyo

Art Director

Yoshihiro Kono

Chief Creative Officer

Kazoo Sato

Cinematographer

Yusuke Suga

Creative Director

Takuya Ozaki

Director

Keisuke Hakomori

Product Manager

Takuya Sugimoto
Riichi Kin

Agency Producer

Hiroshi Miyamoto
Atsushi Matsuo
Masao Sudo
Yusuke Yasuda

Creative Team

Norihito Takahashi
Chino Yamaguchi
Ryota Haraguchi
Takuro Amada

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