The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Print & Outdoor

smart - Full stop

Agency BBDO GmbH / Berlin

Client Daimler AG / smart

Category

Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign

Annual ID

OS_PO18143M

2018 Awards

Total Points: 2

Merit

Credits

Agency

BBDO Berlin GmbH / Berlin
BBDO Group Germany GmbH / Berlin

Production Company

CraftWork - a brand of ad agencyservices GmbH / Duesseldorf
Studio Funk / Berlin

Media Company

Fuel@Publicis Medai GmbH / Duesseldorf

Art Director

Shelley Lui

Writer

Nico Baumann

Animator

Till Markull

Chief Creative Officer

Wolfgang Schneider

Creative Director

David Missing

Editor

Till Markull

Executive Creative Director

Mirko Stolz
Tobias Grimm
Michael Schachtner

Agency Producer

Steffen Gentis

Music / Sound

Andy Schlegel

Related Awards

 

 

 

 

Follow Us