The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Social Media

Snaplications

Agency VML / Sydney

Client McDonald's Australia

Category

Innovation in Social Media

Annual ID

OS_SM18020G

2018 Awards

Total Points: 25

Gold Pencil

Credits

Agency

VML / Sydney

PR / Marketing Agency

Eleven PR / Sydney

Media Company

OMD / Sydney

Writer

John Gault

Creative Director

Matt Geersen

Designer

John Reyes

Executive Creative Director

Aden Hepburn

Agency Producer

Alex Lambert

Content Strategist

David DiVeroli

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