The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Public Relations

It's a Tide Ad Campaign

Agency Saatchi & Saatchi / New York

Client Procter & Gamble - Tide

Category

Integrated Campaign

Annual ID

OS_PR18072M

2018 Awards

Total Points: 2

Merit

Credits

Agency

Saatchi & Saatchi / New York
Platinum Rye Entertainment - Talent Acquisition / Chicago

PR / Marketing Agency

Procter & Gamble / Cincinnati
Taylor Strategy / New York
Marina Maher Communication / New York

Production Company

Rattling Stick / Los Angeles
Arcade Edit / New York
The Mill / Los Angeles
Personal Music / New York

Media Company

Hearts & Science / New York

Chief Creative Officer

Javier Campopiano

Cinematographer

Hoyte van Hoytema

Designer

Tom Hartman

Executive Creative Director

Paul Bichler

Social Media Manager

Mike Macias

Agency Producer

Jenny Read
Dani Stoller
Danielle Hallack

Digital Artist / Multimedia

James Allen
Tom Poole

Music / Sound

Philip Loeb

Creative Team

Andrea Diquez
Nick Miaritis
Ryan Martin
Jennifer Brotman
Guillermo Betancourt
Jed Karnowski
Jennifer McGill
Courteney Case
Nayantara Mukherji
Alan Lin
Corina Arnal
Robin Oksenhendler
Lisa Rimmer
Sundar Raman
Vedran Miletic
Kimberly Doebereiner
Paul Chick
Jenny Maxwell
Alex Perez
Matthew Wormington
Daniel Bueckman
Scott Minor
Shari Wyler
Mariko Hunt
Cate French
Kevin Bonnesen
Claire Richard
Steven Signore
Rebekah Hsiung
Jeremy Carey
Matt Greenberg
Kristen Grey
Sam Levy
Neil Messing
Jack Knobloch
Lori Heckman Golden
Brad Griffiths
Megan Ryan
John Liporace
Travis Rexroad
Brianna Kauffman
Alex Stathis
Kayla Kaplan
Halley Barnes
Joydeep Dey
Lindsay Kamin
Dustin Sveum
Samantha Halpern
Marissa Festante
Alex Taylor
Sam Riber
Jordan Futscher
Rob Sipniewski

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