The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2005 One Show - Design

Hope Super Lights

Agency Dentsu Inc. Tokyo / Tokyo

Client Japan Tobacco Inc.

Category

Package Design / Product Packaging: Campaign

Annual ID

05092D

2005 Awards

Total Points: 5

Merit

Credits

Art Director

Koichi Sawada

Creative Director

Koichi Sawada
Megumi Ota

Illustrator

Koichi Sawada
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