The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2006 One Show - Advertising

Three Bears

Agency Modernista / Boston

Client General Motors - HUMMER Division

Category

Consumer Television / Over :30 - Single - max. :90

Annual ID

06058T

2006 Awards

Total Points: 5

Merit

Credits

Production Company

Rsa

Art Director

Tim Vaccarino

Writer

Joe Fallon

Creative Director

Gary Koepke
Lance Jensen

Director

Jake Scott

Agency Producer

Charles Wolford
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