The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2007 One Show - Advertising

Good eyesight is fundamental.

Agency AlmapBBDO / São Paulo

Client Art Foco

Category

Collateral / P.O.P. and In-Store - Single

Annual ID

07226A

2007 Awards

Total Points: 5

Merit

Credits

Art Director

Gustavo Victorino

Creative Director

Marcello Serpa
Luiz Sanches
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