The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2007 One Show - Advertising

Tide

Agency Saatchi&Saatchi Los Angeles / Torrance, CA

Client Toyota Motor Sales, USA, Inc.

Category

Consumer Television / :30/:25 - Single

Annual ID

07433T

2007 Awards

Total Points: 5

Merit

Credits

Production Company

harvest

Art Director

ACD Dino Spadavecchia

Writer

greg farley

Creative Director

Steve Chavez
ECD Harvey Marco

Director

Baker Smith

Agency Producer

Richard Bendetti
Director of Integrated Production/Muitimedia Damian Stevens
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