The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2007 One Show - Advertising

Mac Vs. PC

Agency TBWAMedia Arts Lab / Los Angeles

Client Apple

Category

Consumer Television / :30/:25 - Campaign

Annual ID

07449T

2007 Awards

Total Points: 5

Merit

Credits

Production Company

Epoch Films

Art Director

ACD: Scott Trattner

Creative Director

Duncan Milner
Eric Grunbaum

Director

Phil Morrison

Agency Producer

Mike Refuerzo
Anne Oburgh
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