The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Annual ID
08486A
2008 Awards
Total Points: 5
Merit
Credits
Art Director
Johan Baettig
Lars Holthe
Writer
Hanna Bjork
Illustrator
Olov Oqvist
Photographer
Carl-Johan Paulin
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