The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2003 One Show - Advertising

Driver's Ed. Boy

Agency Rick Johnson & Company / Albuquerque

Client New Mexico State Highway & Transportation Department's Traffic Safety Bureau

Category

Public Service/Political / Public Service/Political Radio: Campaign

Annual ID

03070A

2003 Awards

Total Points: 10

Bronze Pencil

Credits

Production Company

Sterling Productions

Art Director

Mike Penn

Writer

Sam Maclay

Creative Director

Scott Johnson
Sam Maclay

Director

Jason Reitman

Agency Producer

Sterling Grant
Jr.
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