The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

1991 One Show - Advertising

Agency Leo Burnett Company / Chicago

Client Procter & Gamble/Cheer

Category

Consumer Television / Consumer Television Over :30 Campaign

Annual ID

91618T

1991 Awards

Finalist

Credits

Production Company

Koetz & Company

Art Director

Randy Spear
Ernie Cox

Writer

Jennifer LeMay
Gerry Miller

Director

Leroy Koetz

Agency Producer

Bob Davis
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