The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

1992 One Show - Advertising

Agency Pagano Schenck & Kay / Providence

Client Blue Cross & Blue Shield of Rhode Island

Category

Consumer Television / Consumer Television :30/:25 Campaign

Annual ID

92797T

1992 Awards

Merit

Credits

Production Company

Red Dog Films

Art Director

Anne Baylor

Writer

Al Lowe

Director

Marc Chiat

Agency Producer

Will McDonald
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