The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Client Rankings
Nike
Client
Title
Category
Award
Points
Write the Future
Agency: Nike Comms Team Category: Integrated Branding / Integrated Branding Campaign
Points: 50.0
Write The Headline. Write The Future.
Agency: W+K Amsterdam / Amsterdam Category: Interactive Advertising / Environmental / Experiential - Single
Points: 25.0
Write the Future
Agency: Wieden+Kennedy / Amsterdam Category: Consumer Television / Over :30 / Under :90 - Single
Points: 25.0
Write the Future
Agency: Wieden+Kennedy / Amsterdam Category: Cinema Advertising / Maximum 3 minutes - Single
Points: 25.0
Write the Future
Agency: Nike Comms Team Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Write the Future
Agency: Nike Comms Team Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 15.0
Nike+ GPS
Agency: R/GA / New York Category: Mobile Applications/Sites / Social Networks/ Community
Points: 10.0
Write the Future
Agency: Wieden+Kennedy / Amsterdam Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Write The Headline. Write The Future. Facebook App
Agency: W+K Amsterdam / Amsterdam Category: Interactive Advertising / Augmented Reality
Points: 5.0
Nike Grid
Agency: AKQA / London Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
Nike Football Digital Pinball
Agency: DoubleYou / Barcelona Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
The Film Room
Agency: R/GA / New York Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
Write the Future: Johnnesburg LifeCentre
Agency: Wieden+Kennedy / Amsterdam Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
Republica Popular do Corinthians Poster
Agency: F/Nazca Saatchi & Saatchi / São Paulo Category: Collateral / Posters - Campaign
Points: 5.0
Write The Headline. Write The Future.
Agency: W+K Amsterdam / Amsterdam Category: Interactive Advertising / Other Interactive Media - Single
Points: 5.0
The Film Room
Agency: R/GA / New York Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Republica Popular do Corinthians
Agency: F/Nazca Saatchi & Saatchi / São Paulo Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
National Flag
Agency: F/Nazca Saatchi & Saatchi / São Paulo Category: Experiential Advertising / Single
Points: 5.0
Client:
Nike
Title:
Write the Future
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Best of Show Pencil
Points:
50.0
Client:
Nike
Title:
Nike+ GPS
Category:
Mobile Applications/Sites / Consumer Goods
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Write The Headline. Write The Future.
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Write the Future
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Nike
Title:
Write the Future
Category:
Cinema Advertising / Maximum 3 minutes - Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Nike
Title:
Write the Future
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Nike
Title:
Write the Future
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike+ GPS
Category:
Mobile Applications/Sites / Social Networks/ Community
Award:
2011 Interactive Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Write the Future
Category:
Magazine / Full Page or Spread - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Write The Headline. Write The Future. Facebook App
Category:
Interactive Advertising / Augmented Reality
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Grid
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Football Digital Pinball
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
The Film Room
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Write the Future: Johnnesburg LifeCentre
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Republica Popular do Corinthians Poster
Category:
Collateral / Posters - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Write The Headline. Write The Future.
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
The Film Room
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Better World
Category:
Craft / Interface Design
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Film Room
Category:
Craft / Animation / Motion Graphics
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike+ GPS
Category:
Innovation in Advertising / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Republica Popular do Corinthians
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Merit Award
Points:
5.0