The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Japan
Client
Title
Category
Award
Points
SOUR 'Hibi no Neiro' (Tone of Everyday)
Agency: Masashi & Hal & Magico & Masayoshi / Japan & USA Client: Zealot Co.,Ltd / Neutral Nine Records Category: Broadcast Design / Single
Points: 50.0
UNIQLO CALENDAR
Agency: Projector inc. / Tokyo Client: FAST RETAILING CO., LTD. Category: Craft / Interface Design
Points: 25.0
acupuncture needles
Agency: NIPPON DESIGN CENTER / Tokyo Client: Nihon Sogo Ryoji Category: Collateral Design / Posters, P.O.P and in-Store - Single
Points: 25.0
THUNDER NIGHT fever!
Agency: Dentsu / Tokyo Client: MITSUBISHI ESTATE CO. & IDEE CO. Category: Collateral Design / Promotion (Agencies creating work for individuals)
Points: 25.0
SOUR 'Hibi no Neiro' (Tone of Everyday)
Agency: Masashi & Hal & Magico & Masayoshi / Japan & USA Client: Zealot Co.,Ltd / Neutral Nine Records Category: Broadcast Design / Single
Points: 25.0
ROSE
Agency: DRAFT Co.,Ltd / Tokyo Client: D-BROS Category: Publication Design / Book, Magazine, Newspaper
Points: 25.0
UNIQLO LUCKY SWITCH
Agency: Dentsu Inc. / Tokyo Client: UNIQLO CO.,LTD. Category: Interactive Advertising / Other Interactive Media - Single
Points: 25.0
UNIQLO CALENDAR
Agency: Projector inc. / Tokyo Client: FAST RETAILING CO., LTD. Category: Websites & Microsites / Consumer Goods
Points: 25.0
Ruo and Ruco
Agency: Drill Inc. / Shibuya Client: Marui Co.,LTD. Category: Craft / Animation / Motion Graphics
Points: 15.0
THUNDER NIGHT fever!
Agency: Dentsu / Tokyo Client: MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Points: 15.0
Elevator
Agency: GREY Tokyo / Tokyo Client: Kagatani Knife Category: Collateral Design / Promotion (Agencies creating work for individuals)
Points: 15.0
Georgia Max Coffee / Toilet
Agency: TUGBOAT / Tokyo Client: Coca-Cola (Japan) Company, Limited Category: Outdoor Design / Single
Points: 15.0
NIKEiD GENERATOR
Agency: beacon communications k.k. / Tokyo Client: NIKE JAPAN Category: Interactive Advertising / Environmental / Experiential - Single
Points: 15.0
nico products posters
Agency: MR_DESIGN / Tokyo Client: MR_DESIGN Category: Public Service / Outdoor and Posters - Campaign
Points: 15.0
Sushi Memo Block
Agency: MR_DESIGN / Tokyo Client: MR_DESIGN Category: Industrial Design / Campaign
Points: 15.0
Countdown to Beauty
Agency: ADK / Tokyo Client: Hoyu Co., Ltd. Category: Package Design / Campaign
Points: 15.0
HANATOMIZU
Agency: good design company / Tokyo Client: East Works Entertainment inc. Category: Collateral Design / Posters, P.O.P and in-Store - Single
Points: 10.0
Pizza Tracking Show / Domino's Pizza
Agency: Bascule Inc. / Tokyo Client: Domino's Pizza Japan, Inc. Category: Websites & Microsites / E-Commerce
Points: 10.0
WA FABRIC COLLECTION 2010
Agency: 702 Design Works Inc. / Tokyo Client: WA LTD. Category: Collateral Design / Posters, P.O.P and in-Store - Single
Points: 10.0
NIKEiD GENERATOR
Agency: beacon communications k.k. / Tokyo Client: NIKE JAPAN Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 10.0
TOKYO FASHION MAP
Agency: Dentsu Inc. / Tokyo Client: UNIQLO Category: Websites & Microsites / Consumer Goods
Points: 10.0
hotaru-san
Agency: McCann Erickson Japan Inc. / Tokyo Client: So-net Entertainment Category: Websites & Microsites / Corporate Website
Points: 10.0
NIHON-IRO ^JAPAN COLOR
Agency: Dentsu Inc. / Tokyo Client: Canon Marketing Japan inc. Category: Websites & Microsites / Durable Goods
Points: 5.0
Flying Mushroom 2009
Agency: Kao Corporation / Tokyo Client: Miyako Katoh Category: Collateral Design / Posters, P.O.P and in-Store - Single
Points: 5.0
KITCHEN
Agency: GREY Tokyo / Tokyo Client: Kagatani Knife Category: Collateral Design / Posters, P.O.P and in-Store - Single
Points: 5.0
Whetstone
Agency: GREY Tokyo / Tokyo Client: Kagatani Knife Category: Collateral Design / Posters, P.O.P and in-Store - Single
Points: 5.0
"ROCKIN' DOTS" TRANSIT AD at SHIBUYA STATION
Agency: GREY Group G2 Tokyo / Tokyo Client: DIESEL JAPAN Co.,Ltd. Category: Collateral Design / Posters, P.O.P and in-Store - Single
Points: 5.0
HAKUHODO I-STUDIO RECRUIT 2010 "Make Clicks"
Agency: HAKUHODO i-studio Inc. / Tokyo Client: HAKUHODO i-studio.Inc Category: Websites & Microsites / Self-Promotion
Points: 5.0
Verbatim Championship
Agency: IMG SRC / Tokyo Client: MITSUBISHI KAGAKU MEDIA CO.,LTD. Category: Craft / Animation / Motion Graphics
Points: 5.0
Tokyo Marathon Swimming in the sea
Agency: Dentsu / Tokyo Client: Japan Swimming Federation Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Points: 5.0
PRE ORGANIC COTTON THE DAY T-SHIRTS POSTER
Agency: good design company / Tokyo Client: kurkku Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Points: 5.0
Blume
Agency: Nippon Design Center, Inc. / Tokyo Client: Blume Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Points: 5.0
Kamon Weekly Calendar
Agency: Penguin Graphics / Hiroshima Client: Daiichi Bijutsu Printing Category: Collateral Design / Promotion (Agencies creating work for individuals)
Points: 5.0
Street Sweeper
Agency: beacon communications k.k. / Tokyo Client: P&G Japan Braun Oral-B Category: Out Of Home/Outdoor / Single
Points: 5.0
NOT A DESIGNER'S GOD, A DESIGNER OF GOD
Agency: E. Co., Ltd. / Tokyo Client: E. Co., Ltd Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Points: 5.0
mt ex
Agency: iyamadesign inc. / Tokyo Client: Kamoi Kakoshi Co., Ltd. Category: Spatial Design / Single
Points: 5.0
"ROCKIN' DOTS" TRANSIT AD at SHIBUYA STATION
Agency: GREY Group G2 Tokyo / Tokyo Client: DIESEL JAPAN Co.,Ltd. Category: Outdoor Design / Single
Points: 5.0
Tokyo Copywriters' Club Advertising Awards Annual 2009 "A Book that Speaks Up" - II
Agency: Dentsu / Tokyo Client: Tokyo Copywriters Club Category: Publication Design / Book, Magazine, Newspaper
Points: 5.0
HUG! STEP WGN Family
Agency: ground / Tokyo Client: Honda Motor Co., Ltd. Category: Publication Design / Book, Magazine, Newspaper
Points: 5.0
Idea Pencil
Agency: Dentsu / Tokyo Client: Yoshida Hideo Memorial Foundation Category: Direct Mail / Single
Points: 5.0
Georgia Max Coffee / Toilet
Agency: TUGBOAT / Tokyo Client: Coca-Cola (Japan) Company, Limited Category: Innovation in Advertising / Single
Points: 5.0
Tokyo Great Visual 2010 New year's card
Agency: Tokyo Great Visual inc. / Tokyo Client: Tokyo Great Visual Category: Direct Mail / Single
Points: 5.0
WhiteBox
Agency: TANGRAM co. ltd. / Tokyo Client: Sturdy Style Category: Broadcast Design / Single
Points: 5.0
Braille Campaign for the Committee for Assisting and Promoting the Education of the Disabled in Sudan
Agency: Dentsu / Tokyo Client: Committee for Assisting and Promoting Education of the Disabled in Sudan Category: Public Service / Outdoor and Posters - Single
Points: 5.0
Graphic Trial 2009, Repetition on Surface
Agency: DRAFT Co.,Ltd / Tokyo Client: Toppan Printing Co., Ltd. Category: Public Service / Outdoor and Posters - Campaign
Points: 5.0
kaoiro
Agency: ginghami co., ltd. / tokyo Client: gung Category: Industrial Design / Single
Points: 5.0
iida
Agency: ground / Tokyo Client: KDDI CORPORATION Category: Branding / Booklet/Brochure
Points: 5.0
Client:
Zealot Co.,Ltd / Neutral Nine Records
Title:
SOUR 'Hibi no Neiro' (Tone of Everyday)
Category:
Broadcast Design / Single
Award:
2010 Design Best of Show Pencil
Points:
50.0
Client:
FAST RETAILING CO., LTD.
Title:
UNIQLO CALENDAR
Category:
Craft / Interface Design
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
Nihon Sogo Ryoji
Title:
acupuncture needles
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
MITSUBISHI ESTATE CO. & IDEE CO.
Title:
THUNDER NIGHT fever!
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
Zealot Co.,Ltd / Neutral Nine Records
Title:
SOUR 'Hibi no Neiro' (Tone of Everyday)
Category:
Broadcast Design / Single
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
D-BROS
Title:
ROSE
Category:
Publication Design / Book, Magazine, Newspaper
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
UNIQLO CO.,LTD.
Title:
UNIQLO LUCKY SWITCH
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
FAST RETAILING CO., LTD.
Title:
UNIQLO CALENDAR
Category:
Websites & Microsites / Consumer Goods
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
Marui Co.,LTD.
Title:
Ruo and Ruco
Category:
Craft / Animation / Motion Graphics
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD
Title:
THUNDER NIGHT fever!
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
Kagatani Knife
Title:
Elevator
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
Coca-Cola (Japan) Company, Limited
Title:
Georgia Max Coffee / Toilet
Category:
Outdoor Design / Single
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
NIKE JAPAN
Title:
NIKEiD GENERATOR
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
MR_DESIGN
Title:
nico products posters
Category:
Public Service / Outdoor and Posters - Campaign
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
MR_DESIGN
Title:
Sushi Memo Block
Category:
Industrial Design / Campaign
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
Hoyu Co., Ltd.
Title:
Countdown to Beauty
Category:
Package Design / Campaign
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
East Works Entertainment inc.
Title:
HANATOMIZU
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Award:
2010 Design Bronze Pencil
Points:
10.0
Client:
Domino's Pizza Japan, Inc.
Title:
Pizza Tracking Show / Domino's Pizza
Category:
Websites & Microsites / E-Commerce
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
WA LTD.
Title:
WA FABRIC COLLECTION 2010
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Award:
2010 Design Bronze Pencil
Points:
10.0
Client:
NIKE JAPAN
Title:
NIKEiD GENERATOR
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
UNIQLO
Title:
TOKYO FASHION MAP
Category:
Websites & Microsites / Consumer Goods
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
So-net Entertainment
Title:
hotaru-san
Category:
Websites & Microsites / Corporate Website
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Canon Marketing Japan inc.
Title:
NIHON-IRO ^JAPAN COLOR
Category:
Websites & Microsites / Durable Goods
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Miyako Katoh
Title:
Flying Mushroom 2009
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Award:
2010 Design Merit Award
Points:
5.0
Client:
Kagatani Knife
Title:
KITCHEN
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Award:
2010 Design Merit Award
Points:
5.0
Client:
Kagatani Knife
Title:
Whetstone
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Award:
2010 Design Merit Award
Points:
5.0
Client:
DIESEL JAPAN Co.,Ltd.
Title:
"ROCKIN' DOTS" TRANSIT AD at SHIBUYA STATION
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Award:
2010 Design Merit Award
Points:
5.0
Client:
HAKUHODO i-studio.Inc
Title:
HAKUHODO I-STUDIO RECRUIT 2010 "Make Clicks"
Category:
Websites & Microsites / Self-Promotion
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
MITSUBISHI KAGAKU MEDIA CO.,LTD.
Title:
Verbatim Championship
Category:
Craft / Animation / Motion Graphics
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Japan Swimming Federation
Title:
Tokyo Marathon Swimming in the sea
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Award:
2010 Design Merit Award
Points:
5.0
Client:
kurkku
Title:
PRE ORGANIC COTTON THE DAY T-SHIRTS POSTER
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Award:
2010 Design Merit Award
Points:
5.0
Client:
Blume
Title:
Blume
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Award:
2010 Design Merit Award
Points:
5.0
Client:
Daiichi Bijutsu Printing
Title:
Kamon Weekly Calendar
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Award:
2010 Design Merit Award
Points:
5.0
Client:
P&G Japan Braun Oral-B
Title:
Street Sweeper
Category:
Out Of Home/Outdoor / Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
E. Co., Ltd
Title:
NOT A DESIGNER'S GOD, A DESIGNER OF GOD
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Award:
2010 Design Merit Award
Points:
5.0
Client:
Kamoi Kakoshi Co., Ltd.
Title:
mt ex
Category:
Spatial Design / Single
Award:
2010 Design Merit Award
Points:
5.0
Client:
DIESEL JAPAN Co.,Ltd.
Title:
"ROCKIN' DOTS" TRANSIT AD at SHIBUYA STATION
Category:
Outdoor Design / Single
Award:
2010 Design Merit Award
Points:
5.0
Client:
Tokyo Copywriters Club
Title:
Tokyo Copywriters' Club Advertising Awards Annual 2009 "A Book that Speaks Up" - II
Category:
Publication Design / Book, Magazine, Newspaper
Award:
2010 Design Merit Award
Points:
5.0
Client:
Honda Motor Co., Ltd.
Title:
HUG! STEP WGN Family
Category:
Publication Design / Book, Magazine, Newspaper
Award:
2010 Design Merit Award
Points:
5.0
Client:
Yoshida Hideo Memorial Foundation
Title:
Idea Pencil
Category:
Direct Mail / Single
Award:
2010 Design Merit Award
Points:
5.0
Client:
Coca-Cola (Japan) Company, Limited
Title:
Georgia Max Coffee / Toilet
Category:
Innovation in Advertising / Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Tokyo Great Visual
Title:
Tokyo Great Visual 2010 New year's card
Category:
Direct Mail / Single
Award:
2010 Design Merit Award
Points:
5.0
Client:
IKEA Japan
Title:
Lunchbox
Category:
Broadcast Design / Single
Award:
2010 Design Merit Award
Points:
5.0
Client:
IKEA Japan
Title:
Packing
Category:
Broadcast Design / Single
Award:
2010 Design Merit Award
Points:
5.0
Client:
Sturdy Style
Title:
WhiteBox
Category:
Broadcast Design / Single
Award:
2010 Design Merit Award
Points:
5.0
Client:
Committee for Assisting and Promoting Education of the Disabled in Sudan
Title:
Braille Campaign for the Committee for Assisting and Promoting the Education of the Disabled in Sudan
Category:
Public Service / Outdoor and Posters - Single
Award:
2010 Design Merit Award
Points:
5.0
Client:
Toppan Printing Co., Ltd.
Title:
Graphic Trial 2009, Repetition on Surface
Category:
Public Service / Outdoor and Posters - Campaign
Award:
2010 Design Merit Award
Points:
5.0
Client:
gung
Title:
kaoiro
Category:
Industrial Design / Single
Award:
2010 Design Merit Award
Points:
5.0
Client:
D-BROS
Title:
KUDAMEMO
Category:
Industrial Design / Single
Award:
2010 Design Merit Award
Points:
5.0
Client:
KDDI CORPORATION
Title:
iida
Category:
Branding / Booklet/Brochure
Award:
2010 Design Merit Award
Points:
5.0
