The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Japan
Client
Title
Category
Award
Points
Honda. Great Journey.
Agency: Mori Inc. / Tokyo + DENTSU INC. / Tokyo + Map Project Office / London + Ogle Models & Prototypes / UK Client: Honda Motor Co., Ltd. Category: Craft / Printing & Paper Craft - Single or Series
Points: 25.0
The Washi Lingerie Poster
Agency: HAKUHODO Inc. / TOKYO Client: RC Corp. France-Japon Category: Craft / Printing & Paper Craft - Single or Series
Points: 25.0
Honda. Great Journey.
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: HONDA MOTOR CO., LTD. Category: Branding / Identity System
Points: 25.0
Life is electric
Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Packaging / Specialty
Points: 25.0
mt ex 3331
Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Co., Ltd. Category: Immersive / Environmental / Indoor Spaces
Points: 25.0
The Study of Human Being
Agency: DENTSU INC. / Tokyo Client: Dentsu Advertising Awards Selection Council Category: Craft / Art Direction - Single or Series
Points: 25.0
PRINT TRIAL
Agency: Hakuhodo Inc. / Tokyo Client: SHOEI Category: Craft / Printing & Paper Craft - Single or Series
Points: 15.0
Specimens of Crossing
Agency: Toppan Printing Co.,Ltd. / Tokyo Client: Toppan Printing Co.,Ltd. Category: Craft / Printing & Paper Craft - Single or Series
Points: 15.0
Still Life
Agency: McCann / Tokyo + AOI Pro. / Tokyo + Office SAKU / Tokyo Client: The END ALS Association Category: Branding / Brand Installations
Points: 15.0
Amazon Fashion Week Tokyo 2017 S/S Opening Act
Agency: McCann / Tokyo + TYO drive / Tokyo + WOW Inc. / Tokyo Client: Amazon Japan G.K. Category: Branding / Brand Installations
Points: 15.0
BIHAKU WATANABE CO., LTD.
Agency: AD&D / Tokyo Client: BIHAKU WATANABE CO., LTD. Category: Promotional / Posters - Series
Points: 15.0
The Study of Human Being
Agency: DENTSU INC. / Tokyo Client: Dentsu Advertising Awards Selection Council Category: Promotional / Posters - Series
Points: 15.0
Life is electric
Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Promotional / Posters - Series
Points: 15.0
face
Agency: Hakuhodo Inc. / Tokyo Client: Comexposium Japan K.K. Category: Promotional / Posters - Series
Points: 15.0
mt × vitra
Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Co., Ltd. Category: Immersive / Environmental / Indoor Spaces
Points: 15.0
Amazon Fashion Week Tokyo 2017 S/S Opening Act
Agency: McCann / Tokyo + TYO drive / Tokyo + WOW Inc. / Tokyo Client: Amazon Japan G.K. Category: Immersive / Environmental / Indoor Spaces
Points: 15.0
Eight: Business Cards
Agency: Mori Inc. / Tokyo + Drill / Tokyo + DELTRO INC. / Tokyo + morimori co. ltd. / Tokyo Client: Sansan, Inc. Category: Motion Graphics / Single
Points: 15.0
Life is electric
Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Craft / Art Direction - Single or Series
Points: 15.0
Life is electric
Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Craft / Illustration - Single or Series
Points: 15.0
Aging=Passage of Time
Agency: SHISEIDO CO., LTD. / Tokyo Client: SHISEIDO CO., LTD. Category: Craft / Photography - Single or Series
Points: 15.0
Get Back, Tohoku.
Agency: DENTSU INC. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Photography - Single or Series
Points: 15.0
Cannes lions seminar poster "Cannes Creativity Through Machine Intelligence:A Conversation with Brian Eno
Agency: DENTSU INC. / Tokyo Client: Beatink Inc / Opal Limited Category: Craft / Printing & Paper Craft - Single or Series
Points: 10.0
Honda. Great Journey.-Travel sticker scrapbook
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: HONDA MOTOR CO., LTD. Category: Branding / Collateral Item - Single
Points: 10.0
Honda. Great Journey.
Agency: Mori Inc. / Tokyo + DENTSU INC. / Tokyo + PEN. Inc. / Tokyo + Creative Power Unit / Tokyo Client: Honda Motor Co., Ltd. Category: Branding / Brand Books / Identity Guidelines
Points: 10.0
Honda. Great Journey.
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: HONDA MOTOR CO., LTD. Category: Promotional / Posters - Series
Points: 10.0
NEW ANGLE, NEW WORLD.
Agency: DENTSU INC. / Tokyo + ADBRAIN Inc. / Tokyo + amana inc. / Tokyo Client: NIHON UNIVERSITY COLLEGE OF ART Category: Promotional / Posters - Series
Points: 10.0
An Experiment of the Imagination
Agency: DENTSU INC. / Tokyo + TAKI CORPORATION / Tokyo + SEIBIDO / Tokyo + dede / Tokyo Client: Nikkei Inc. Category: Promotional / Promotional Items - Single or Series
Points: 10.0
Okayama Destination Campaign
Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Co., Ltd. Category: Immersive / Environmental / Indoor Spaces
Points: 10.0
NEW ANGLE, NEW WORLD.
Agency: DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + DIJITAL EGG INC. / Tokyo Client: NIHON UNIVERSITY COLLEGE OF ART Category: Motion Graphics / Single
Points: 10.0
100 GRAPHICS by HOMME PLISSE ISSEY MIYAKE
Agency: Q / Tokyo + grandpa / Tokyo + BOAT / Tokyo Client: ISSEY MIYAKE INC. Category: Craft / Art Direction - Single or Series
Points: 10.0
Honda. Great Journey.-Travel sticker scrapbook
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: HONDA MOTOR CO., LTD. Category: Craft / Illustration - Single or Series
Points: 10.0
ONWARD Stitched Sign Project
Agency: DENTSU INC. / Tokyo + bluecolor inc. / Tokyo Client: ONWARD KASHIYAMA Co.,Ltd. Category: Branding / Identity System
Points: 5.0
Daiichi Fruit
Agency: Grand Deluxe / Matsuyama Client: Daiichi Fruit Category: Branding / Identity System
Points: 5.0
TAKE PHYSICAL CONDITIONING GYM
Agency: DENTSU INC. / Tokyo Client: TAKE PHYSICAL CONDITIONING Category: Branding / Identity System
Points: 5.0
Tokyo Deep Nights
Agency: HAKUHODO INC. / TOKYO Client: TAKEO CO.,LTD. Category: Craft / Printing & Paper Craft - Single or Series
Points: 5.0
mt ex singapore
Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Co., Ltd. Category: Craft / Printing & Paper Craft - Single or Series
Points: 5.0
The World of Izumi Kyoka
Agency: Hakuhodo Inc. / Tokyo Client: KANAZAWA's Beauty Explored Category: Craft / Printing & Paper Craft - Single or Series
Points: 5.0
Girl With a Coloring Drop
Agency: OTUA Co.,Ltd / Tokyo + SHOEI Inc. / Tokyo Client: SHOEI Inc. Category: Craft / Printing & Paper Craft - Single or Series
Points: 5.0
An Experiment of the Imagination
Agency: DENTSU INC. / Tokyo + TAKI CORPORATION / Tokyo + SEIBIDO / Tokyo + dede / Tokyo Client: Nikkei Inc. Category: Branding / Collateral Item - Single
Points: 5.0
Kappa Sushi Rebranding
Agency: HAKUHODO INC. / TOKYO Client: Kappa Create Co., Ltd. Category: Branding / Rebranding
Points: 5.0
Hand meets Hand
Agency: HAKUHODO Inc. / Tokyo + HAKUHODO DY MEDIA PARTNERS INC. / Tokyo + WHITE Inc. / Tokyo + HAKUHODO PRODUCTS Inc. / Tokyo Client: Tiffany & Co. Category: Branding / Brand Installations
Points: 5.0
Connect Pen & Notebook
Agency: Toppan Printing Co.,Ltd. / Tokyo Client: OTSUKA PHARMACEUTICAL CO., LTD. Category: Typography / Static
Points: 5.0
Nagoya University of Arts Graduation Exhibition
Agency: Peace Graphics / Nagoya Client: Nagoya University of Arts Category: Typography / Static
Points: 5.0
“Mist-ery" Train / Sea Train
Agency: DENTSU INC. / Tokyo + DENTSU MEITETSU COMMNICATIONS INC. / Nagoya Client: Willer Trains Category: Promotional / Posters - Series
Points: 5.0
SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku."
Agency: DENTSU INC. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Promotional / Posters - Series
Points: 5.0
Rolling Eggs
Agency: Creative Power Unit / Tokyo Client: Shiga Art School Category: Promotional / Posters - Series
Points: 5.0
mt ex singapore
Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Co., Ltd. Category: Promotional / Posters - Series
Points: 5.0
Life is electric
Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Promotional / Booklets, Brochures, & Product Catalogues
Points: 5.0
Second Life Toys
Agency: DENTSU INC. / Tokyo + Cliver Inc. / Tokyo + Taki Corporation / Tokyo + Dentsu Public Relations / Tokyo Client: Green Ribbon Project Committee Category: Promotional / Promotional Items - Single or Series
Points: 5.0
Tokyo Deep Nights
Agency: HAKUHODO INC. / TOKYO Client: TAKEO CO.,LTD. Category: Promotional / Promotional Items - Single or Series
Points: 5.0
Client:
Honda Motor Co., Ltd.
Title:
Honda. Great Journey.
Category:
Craft / Printing & Paper Craft - Single or Series
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
RC Corp. France-Japon
Title:
The Washi Lingerie Poster
Category:
Craft / Printing & Paper Craft - Single or Series
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.
Category:
Branding / Identity System
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Packaging / Specialty
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Kamoi kakoshi Co., Ltd.
Title:
mt ex 3331
Category:
Immersive / Environmental / Indoor Spaces
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Dentsu Advertising Awards Selection Council
Title:
The Study of Human Being
Category:
Craft / Art Direction - Single or Series
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
SHOEI
Title:
PRINT TRIAL
Category:
Craft / Printing & Paper Craft - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Toppan Printing Co.,Ltd.
Title:
Specimens of Crossing
Category:
Craft / Printing & Paper Craft - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
The END ALS Association
Title:
Still Life
Category:
Branding / Brand Installations
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Amazon Japan G.K.
Title:
Amazon Fashion Week Tokyo 2017 S/S Opening Act
Category:
Branding / Brand Installations
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
BIHAKU WATANABE CO., LTD.
Title:
BIHAKU WATANABE CO., LTD.
Category:
Promotional / Posters - Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Dentsu Advertising Awards Selection Council
Title:
The Study of Human Being
Category:
Promotional / Posters - Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Promotional / Posters - Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Comexposium Japan K.K.
Title:
face
Category:
Promotional / Posters - Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Kamoi kakoshi Co., Ltd.
Title:
mt × vitra
Category:
Immersive / Environmental / Indoor Spaces
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Amazon Japan G.K.
Title:
Amazon Fashion Week Tokyo 2017 S/S Opening Act
Category:
Immersive / Environmental / Indoor Spaces
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Sansan, Inc.
Title:
Eight: Business Cards
Category:
Motion Graphics / Single
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Craft / Art Direction - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Craft / Illustration - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
SHISEIDO CO., LTD.
Title:
Aging=Passage of Time
Category:
Craft / Photography - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Craft / Photography - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Beatink Inc / Opal Limited
Title:
Cannes lions seminar poster "Cannes Creativity Through Machine Intelligence:A Conversation with Brian Eno
Category:
Craft / Printing & Paper Craft - Single or Series
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.-Travel sticker scrapbook
Category:
Branding / Collateral Item - Single
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Honda Motor Co., Ltd.
Title:
Honda. Great Journey.
Category:
Branding / Brand Books / Identity Guidelines
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.
Category:
Promotional / Posters - Series
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
NIHON UNIVERSITY COLLEGE OF ART
Title:
NEW ANGLE, NEW WORLD.
Category:
Promotional / Posters - Series
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Nikkei Inc.
Title:
An Experiment of the Imagination
Category:
Promotional / Promotional Items - Single or Series
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Kamoi kakoshi Co., Ltd.
Title:
Okayama Destination Campaign
Category:
Immersive / Environmental / Indoor Spaces
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
NIHON UNIVERSITY COLLEGE OF ART
Title:
NEW ANGLE, NEW WORLD.
Category:
Motion Graphics / Single
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
ISSEY MIYAKE INC.
Title:
100 GRAPHICS by HOMME PLISSE ISSEY MIYAKE
Category:
Craft / Art Direction - Single or Series
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.-Travel sticker scrapbook
Category:
Craft / Illustration - Single or Series
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
ONWARD KASHIYAMA Co.,Ltd.
Title:
ONWARD Stitched Sign Project
Category:
Branding / Identity System
Award:
2017 Design Merit Award
Points:
5.0
Client:
Daiichi Fruit
Title:
Daiichi Fruit
Category:
Branding / Identity System
Award:
2017 Design Merit Award
Points:
5.0
Client:
TAKE PHYSICAL CONDITIONING
Title:
TAKE PHYSICAL CONDITIONING GYM
Category:
Branding / Identity System
Award:
2017 Design Merit Award
Points:
5.0
Client:
TAKEO CO.,LTD.
Title:
Tokyo Deep Nights
Category:
Craft / Printing & Paper Craft - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
Kamoi kakoshi Co., Ltd.
Title:
mt ex singapore
Category:
Craft / Printing & Paper Craft - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
KANAZAWA's Beauty Explored
Title:
The World of Izumi Kyoka
Category:
Craft / Printing & Paper Craft - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
SHOEI Inc.
Title:
Girl With a Coloring Drop
Category:
Craft / Printing & Paper Craft - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
Nikkei Inc.
Title:
An Experiment of the Imagination
Category:
Branding / Collateral Item - Single
Award:
2017 Design Merit Award
Points:
5.0
Client:
Kappa Create Co., Ltd.
Title:
Kappa Sushi Rebranding
Category:
Branding / Rebranding
Award:
2017 Design Merit Award
Points:
5.0
Client:
Tiffany & Co.
Title:
Hand meets Hand
Category:
Branding / Brand Installations
Award:
2017 Design Merit Award
Points:
5.0
Client:
OTSUKA PHARMACEUTICAL CO., LTD.
Title:
Connect Pen & Notebook
Category:
Typography / Static
Award:
2017 Design Merit Award
Points:
5.0
Client:
Nagoya University of Arts
Title:
Nagoya University of Arts Graduation Exhibition
Category:
Typography / Static
Award:
2017 Design Merit Award
Points:
5.0
Client:
Willer Trains
Title:
“Mist-ery" Train / Sea Train
Category:
Promotional / Posters - Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
EAST JAPAN RAILWAY COMPANY
Title:
SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku."
Category:
Promotional / Posters - Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
Shiga Art School
Title:
Rolling Eggs
Category:
Promotional / Posters - Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
Kamoi kakoshi Co., Ltd.
Title:
mt ex singapore
Category:
Promotional / Posters - Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Award:
2017 Design Merit Award
Points:
5.0
Client:
Green Ribbon Project Committee
Title:
Second Life Toys
Category:
Promotional / Promotional Items - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
TAKEO CO.,LTD.
Title:
Tokyo Deep Nights
Category:
Promotional / Promotional Items - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
