The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
New Zealand
Client
Title
Category
Award
Points
Self Destruct
Agency: Colenso BBDO / Auckland Client: Deadline Express Couriers Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Points: 25.0
Speight's Great Beer Delivery
Agency: Publicis Mojo / AUCKLAND Client: Lion Nathan Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 10.0
The L Word
Agency: DraftFCB New Zealand / Auckland Client: Prime Category: Consumer Television / :20 and Under - Campaign
Points: 10.0
sensor light
Agency: Colenso BBDO / Ponsonby Client: TV3 Category: Environmental Design / Single
Points: 5.0
Runaway Now
Agency: Alt Group / Ponsonby Client: Karen Walker Category: Web Sites / Corporate Image
Points: 5.0
The World Of Minuit
Agency: Resn / Wellington Client: Minuit Category: Web Sites / Corporate Image
Points: 5.0
Omaka
Agency: Clemenger BBDO / Wellington Client: Omaka Aviation Heritage Centre Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Points: 5.0
THE TV AD THAT PHONED YOU
Agency: Y&R Auckland / Auckland Client: NZ RED CROSS Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Points: 5.0
The Breakup
Agency: DDB / Auckland Client: SKY Television Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Points: 5.0
Schweppes Short Film Festival
Agency: Publicis Mojo / Auckland Client: Schweppes Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Points: 5.0
Speight's Great Beer Delivery
Agency: Publicis Mojo / Auckland Client: Speight's Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Points: 5.0
adidas 'Of this Earth' Campaign
Agency: TBWA\WHYBIN / Auckland Client: adidas\NZRU Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Points: 5.0
Self Destruct
Agency: Colenso BBDO / Auckland Client: Deadline Express Couriers Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Points: 5.0
Tiny Technician
Agency: DDB / Auckland Client: Volkswagen Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Points: 5.0
Redhead
Agency: DDB / Auckland Client: SSL - Durex Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Points: 5.0
Schweppes Short Film Festival
Agency: Publicis Mojo / Auckland Client: Schweppes Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Points: 5.0
Nikolai
Agency: WRC New Zealand Limited / Auckland Client: Smirnoff Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Points: 5.0
Speight's Great Beer Delivery
Agency: Publicis Mojo / Auckland Client: Speight's Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Points: 5.0
Fresh - Metaphors
Agency: DDB / Auckland Client: SKY Television Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Consequences
Agency: Publicis Mojo / Auckland Client: Schweppes Category: Online Branded Content / Single
Points: 5.0
Balloons
Agency: JWT New Zealand / Auckland Client: Ford Motor Company New Zealand Category: Online Branded Content / Single
Points: 5.0
Casio Exilim
Agency: Colenso BBDO / Auckland Client: Monaco Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Points: 5.0
Close Encounters - Augmented Reality
Agency: Saatchi & Saatchi NZ / Auckland Client: Wellington City Zoo Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Points: 5.0
Swanndri
Agency: Publicis Mojo / Auckland Client: Swanndri Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 5.0
Balloon Lungs
Agency: Ogilvy / Auckland Client: Asthma & Respiratory Foundation Category: Public Service/Cultural Institutions/Educational / Microsites
Points: 5.0
Sanyo Tide
Agency: Saatchi & Saatchi NZ / Auckland Client: Sanyo Category: Outdoor / Outdoor - Single
Points: 5.0
Sky Variety
Agency: DDB / Auckland Client: SKY Television Category: Outdoor / Outdoor - Campaign
Points: 5.0
Listen to the Deaf
Agency: DDB / Auckland Client: The National Foundation for the Deaf Category: Collateral Design / Posters - Campaign
Points: 5.0
Brunette
Agency: DDB / Auckland Client: SSL - Durex Category: Collateral / P.O.P. and In-Store - Single
Points: 5.0
Client:
Deadline Express Couriers
Title:
Self Destruct
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
Lion Nathan
Title:
Speight's Great Beer Delivery
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Prime
Title:
The L Word
Category:
Consumer Television / :20 and Under - Campaign
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
TV3
Title:
sensor light
Category:
Environmental Design / Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
Karen Walker
Title:
Runaway Now
Category:
Web Sites / Corporate Image
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Minuit
Title:
The World Of Minuit
Category:
Web Sites / Corporate Image
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Omaka Aviation Heritage Centre
Title:
Omaka
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
NZ RED CROSS
Title:
THE TV AD THAT PHONED YOU
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
SKY Television
Title:
The Breakup
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Schweppes
Title:
Schweppes Short Film Festival
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Speight's
Title:
Speight's Great Beer Delivery
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
adidas\NZRU
Title:
adidas 'Of this Earth' Campaign
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Deadline Express Couriers
Title:
Self Destruct
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Tiny Technician
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
SSL - Durex
Title:
Redhead
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Schweppes
Title:
Schweppes Short Film Festival
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Smirnoff
Title:
Nikolai
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Speight's
Title:
Speight's Great Beer Delivery
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
SKY Television
Title:
Fresh - Metaphors
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Schweppes
Title:
Consequences
Category:
Online Branded Content / Single
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Ford Motor Company New Zealand
Title:
Balloons
Category:
Online Branded Content / Single
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Monaco
Title:
Casio Exilim
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Wellington City Zoo
Title:
Close Encounters - Augmented Reality
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Swanndri
Title:
Swanndri
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Asthma & Respiratory Foundation
Title:
Balloon Lungs
Category:
Public Service/Cultural Institutions/Educational / Microsites
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Sanyo
Title:
Sanyo Tide
Category:
Outdoor / Outdoor - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
SKY Television
Title:
Sky Variety
Category:
Outdoor / Outdoor - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
The National Foundation for the Deaf
Title:
Listen to the Deaf
Category:
Collateral Design / Posters - Campaign
Award:
2008 Design Merit Award
Points:
5.0