The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Sweden
Client
Title
Category
Award
Points
The Sound of Green
Agency: Akestam Holst / 10387 Client: The Swedish Post Category: Websites & Microsites / Public Service/ Non-Profit
Points: 25.0
MINI Getaway Stockholm
Agency: Jung von Matt / Stockholm Client: MINI/BMW Category: Mobile Applications/Sites / Branded Games
Points: 25.0
Homemade is best
Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Branding / Booklet/Brochure
Points: 15.0
Christmas Bargains
Agency: Lowe Brindfors / Stockholm Client: Save the Children Sweden Category: Public Service / Collateral (Brochures and Direct Mail) - Campaign
Points: 15.0
The Fun Theory Award - The Speed Camera Lottery
Agency: DDB Stockholm / Stockholm Client: Volkswagen Sweden Category: Websites & Microsites / Durable Goods
Points: 15.0
Living Christmas Cards
Agency: Akestam Holst / 10387 Client: The Swedish Post Category: Websites & Microsites / E-Commerce
Points: 15.0
Speed Camera Lottery
Agency: DDB Stockholm / Stockholm Client: Volkswagen Sweden Category: Innovation in Advertising / Campaign
Points: 10.0
Fashion Award
Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Websites & Microsites / Durable Goods
Points: 10.0
Kondis - The App
Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Craft / Interface Design
Points: 10.0
Sea Weather (App)
Agency: Forsman & Bodenfors / Gothenburg Client: The Swedish Sea Rescue Society Category: Mobile Applications/Sites / Public Service/ Non-Profit
Points: 10.0
Them-and-Us
Agency: Disturbance/The Distillery / Stockholm Client: Amnesty International Category: Branding / Booklet/Brochure
Points: 5.0
"Colour tackle" – Alcro Paint (official sponsor of the Swedish national ice hockey team).
Agency: Lowe Brindfors / Stockholm Client: Alcro Category: Out Of Home / Single
Points: 5.0
Up For Grabs
Agency: CP+B / Gothenburg Client: Scandinavian Airlines (SAS) Category: Mobile Applications/Sites / Social Networks/ Community
Points: 5.0
The Smartphone Hunt
Agency: DDB Stockholm / Stockholm Client: Telia Sverige AB Category: Mobile Applications/Sites / Social Networks/ Community
Points: 5.0
The Prejudiced Playlist
Agency: Akestam Holst / 10387 Client: Stockholm Pride Category: Interactive Advertising / Banners - Fixed Space - Single
Points: 5.0
"Colour tackle" – Alcro Paint (official sponsor of the Swedish national ice hockey team).
Agency: Lowe Brindfors / Stockholm Client: Alcro Category: Trade / Full Page or Spread - Single
Points: 5.0
MINI Getaway Stockholm
Agency: Jung von Matt / Stockholm Client: MINI/BMW Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
Big Cheer
Agency: Lowe Brindfors / Stockholm Client: Ericsson Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
Ica Good Life
Agency: King Solutions / Stockholm Client: ICA Grocery Store Category: Package Design / Campaign
Points: 5.0
Homemade is best
Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Innovation in Advertising / Single
Points: 5.0
The Web Address Expander
Agency: Forsman & Bodenfors / Gothenburg Client: Sveriges Radio Category: Interactive Advertising / Other Interactive Media - Single
Points: 5.0
The Human Jukebox
Agency: Akestam Holst / 10387 Client: Pause Home Entertainment Category: Innovation in Advertising / Single
Points: 5.0
Weekday Tickets
Agency: DDB Stockholm / Stockholm Client: Royal Opera in Stockholm Category: Innovation in Advertising / Campaign
Points: 5.0
Catch the Goodies
Agency: DDB Stockholm / Stockholm Client: Svenska McDonald's AB Category: Interactive Advertising / Other Interactive Media - Single
Points: 5.0
Christmas Bargains
Agency: Lowe Brindfors / Stockholm Client: Save the Children Sweden Category: Innovation in Advertising / Campaign
Points: 5.0
The Smartphone Hunt
Agency: DDB Stockholm / Stockholm Client: Telia Sverige AB Category: Online Films And Video / Event or Live Webcast - Single
Points: 5.0
Weekday Tickets
Agency: DDB Stockholm / Stockholm Client: Royal Opera in Stockholm Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Speed Camera Lottery
Agency: DDB Stockholm / Stockholm Client: Volkswagen Sweden Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Live the language
Agency: Camp David Film / Stockholm Client: EF International Language Centers Category: Online Films And Video / Short Form - Series/Episodes
Points: 5.0
MINI Getaway Stockholm
Agency: Jung von Matt / Stockholm Client: MINI/BMW Category: Experiential Advertising / Single
Points: 5.0
WRANGLER EUROPE FALL/WINTER 2010 COLLECTION
Agency: KOKOKAKA / Gothenburg Client: VF Europe Category: Websites & Microsites / Consumer Goods
Points: 5.0
This Is Swedish Snus
Agency: Abby Norm / Stockholm Client: Swedish Match Category: Websites & Microsites / Consumer Goods
Points: 5.0
Homemade is best
Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Male Monument
Agency: CP+B / Gothenburg Client: Philips Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
The Lottery of Life
Agency: Lowe Brindfors / Stockholm Client: Save the Children Sweden Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
WRANGLER EUROPE FALL/WINTER 2010 COLLECTION
Agency: KOKOKAKA / Gothenburg Client: VF Europe Category: Websites & Microsites / Corporate Website
Points: 5.0
Happiness By The Metre
Agency: Akestam Holst / 10387 Client: The Swedish Post Category: Websites & Microsites / E-Commerce
Points: 5.0
Christmas Bargains
Agency: Lowe Brindfors / Stockholm Client: Save the Children Sweden Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 5.0
The Fun Theory Award – The Speed Camera Lottery
Agency: DDB Stockholm / Stockholm Client: Volkswagen Sweden Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 5.0
WRANGLER EUROPE FALL/WINTER 2010 COLLECTION
Agency: KOKOKAKA / Gothenburg Client: VF Europe Category: Craft / Interface Design
Points: 5.0
The Lottery of Life
Agency: Lowe Brindfors / Stockholm Client: Save the Children Sweden Category: Websites & Microsites / Public Service/ Non-Profit
Points: 5.0
Christmas Bargains
Agency: Lowe Brindfors / Stockholm Client: Save the Children Sweden Category: Websites & Microsites / Public Service/ Non-Profit
Points: 5.0
Sea Weather (App)
Agency: Forsman & Bodenfors / Gothenburg Client: The Swedish Sea Rescue Society Category: Craft / Interface Design
Points: 5.0
Sea Weather (Site)
Agency: Forsman & Bodenfors / Gothenburg Client: The Swedish Sea Rescue Society Category: Craft / Interface Design
Points: 5.0
IKEA Catalogue
Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Consumer Television / Over :30 - Campaign
Points: 5.0
Don\'t tell Ashton
Agency: Berghs School of Communication / Stockholm Client: Berghs School of Communication Category: Websites & Microsites / Self-Promotion
Points: 5.0
The Web Address Expander
Agency: Forsman & Bodenfors / Gothenburg Client: Sveriges Radio Category: Websites & Microsites / Services
Points: 5.0
Dear Steve Jobs
Agency: Forsman & Bodenfors / Gothenburg Client: Sveriges Television Category: Websites & Microsites / Services
Points: 5.0
Facebook Showroom
Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Events and Installations /
Points: 5.0
Catch the Goodies
Agency: DDB Stockholm / Stockholm Client: McDonald's Sweden Category: Out Of Home / Single
Points: 5.0
Client:
The Swedish Post
Title:
The Sound of Green
Category:
Websites & Microsites / Public Service/ Non-Profit
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
MINI/BMW
Title:
MINI Getaway Stockholm
Category:
Mobile Applications/Sites / Branded Games
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
IKEA
Title:
Homemade is best
Category:
Branding / Booklet/Brochure
Award:
2011 Design Silver Pencil
Points:
15.0
Client:
Save the Children Sweden
Title:
Christmas Bargains
Category:
Public Service / Collateral (Brochures and Direct Mail) - Campaign
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Volkswagen Sweden
Title:
The Fun Theory Award - The Speed Camera Lottery
Category:
Websites & Microsites / Durable Goods
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
The Swedish Post
Title:
Living Christmas Cards
Category:
Websites & Microsites / E-Commerce
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
Volkswagen Sweden
Title:
Speed Camera Lottery
Category:
Innovation in Advertising / Campaign
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
IKEA
Title:
Fashion Award
Category:
Websites & Microsites / Durable Goods
Award:
2011 Interactive Bronze Pencil
Points:
10.0
Client:
IKEA
Title:
Kondis - The App
Category:
Craft / Interface Design
Award:
2011 Interactive Bronze Pencil
Points:
10.0
Client:
The Swedish Sea Rescue Society
Title:
Sea Weather (App)
Category:
Mobile Applications/Sites / Public Service/ Non-Profit
Award:
2011 Interactive Bronze Pencil
Points:
10.0
Client:
Amnesty International
Title:
Them-and-Us
Category:
Branding / Booklet/Brochure
Award:
2011 Design Merit Award
Points:
5.0
Client:
Alcro
Title:
"Colour tackle" – Alcro Paint (official sponsor of the Swedish national ice hockey team).
Category:
Out Of Home / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Scandinavian Airlines (SAS)
Title:
Up For Grabs
Category:
Mobile Applications/Sites / Social Networks/ Community
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Telia Sverige AB
Title:
The Smartphone Hunt
Category:
Mobile Applications/Sites / Social Networks/ Community
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Stockholm Pride
Title:
The Prejudiced Playlist
Category:
Interactive Advertising / Banners - Fixed Space - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Alcro
Title:
"Colour tackle" – Alcro Paint (official sponsor of the Swedish national ice hockey team).
Category:
Trade / Full Page or Spread - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
MINI/BMW
Title:
MINI Getaway Stockholm
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Ericsson
Title:
Big Cheer
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
ICA Grocery Store
Title:
Ica Good Life
Category:
Package Design / Campaign
Award:
2011 Design Merit Award
Points:
5.0
Client:
IKEA
Title:
Homemade is best
Category:
Innovation in Advertising / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Sveriges Radio
Title:
The Web Address Expander
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Pause Home Entertainment
Title:
The Human Jukebox
Category:
Innovation in Advertising / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Royal Opera in Stockholm
Title:
Weekday Tickets
Category:
Innovation in Advertising / Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Svenska McDonald's AB
Title:
Catch the Goodies
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Save the Children Sweden
Title:
Christmas Bargains
Category:
Innovation in Advertising / Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Telia Sverige AB
Title:
The Smartphone Hunt
Category:
Online Films And Video / Event or Live Webcast - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Royal Opera in Stockholm
Title:
Weekday Tickets
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Sweden
Title:
Speed Camera Lottery
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
EF International Language Centers
Title:
Live the language
Category:
Online Films And Video / Short Form - Series/Episodes
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
MINI/BMW
Title:
MINI Getaway Stockholm
Category:
Experiential Advertising / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
VF Europe
Title:
WRANGLER EUROPE FALL/WINTER 2010 COLLECTION
Category:
Websites & Microsites / Consumer Goods
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Swedish Match
Title:
This Is Swedish Snus
Category:
Websites & Microsites / Consumer Goods
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
IKEA
Title:
Homemade is best
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Philips
Title:
Male Monument
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Save the Children Sweden
Title:
The Lottery of Life
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
VF Europe
Title:
WRANGLER EUROPE FALL/WINTER 2010 COLLECTION
Category:
Websites & Microsites / Corporate Website
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
The Swedish Post
Title:
Happiness By The Metre
Category:
Websites & Microsites / E-Commerce
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Save the Children Sweden
Title:
Christmas Bargains
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Volkswagen Sweden
Title:
The Fun Theory Award – The Speed Camera Lottery
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
VF Europe
Title:
WRANGLER EUROPE FALL/WINTER 2010 COLLECTION
Category:
Craft / Interface Design
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Save the Children Sweden
Title:
The Lottery of Life
Category:
Websites & Microsites / Public Service/ Non-Profit
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Save the Children Sweden
Title:
Christmas Bargains
Category:
Websites & Microsites / Public Service/ Non-Profit
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
The Swedish Sea Rescue Society
Title:
Sea Weather (App)
Category:
Craft / Interface Design
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
The Swedish Sea Rescue Society
Title:
Sea Weather (Site)
Category:
Craft / Interface Design
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
IKEA
Title:
IKEA Catalogue
Category:
Consumer Television / Over :30 - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Berghs School of Communication
Title:
Don\'t tell Ashton
Category:
Websites & Microsites / Self-Promotion
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Sveriges Radio
Title:
The Web Address Expander
Category:
Websites & Microsites / Services
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Sveriges Television
Title:
Dear Steve Jobs
Category:
Websites & Microsites / Services
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
IKEA
Title:
Facebook Showroom
Category:
Events and Installations /
Award:
2011 Branded Entertainment Merit Award
Points:
5.0
Client:
McDonald's Sweden
Title:
Catch the Goodies
Category:
Out Of Home / Single
Award:
2011 Advertising Merit Award
Points:
5.0
