The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Brazil
Client
Title
Category
Award
Points
My blood is red and black
Agency: Leo Burnett Tailor Made / São Paulo Client: Hemoba / Esporte Clube Vitoria Category: Integrated Branding / Public Service Campaign
Points: 25.0
My Blood Is Red and Black
Agency: Leo Burnett Tailor Made / São Paulo Client: Hemoba / Esporte Clube Vit?ria Category: Interactive Advertising / Environmental/Experiential - Single
Points: 25.0
Soul
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Store Sao Paulo Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Points: 25.0
My blood is red and black
Agency: Leo Burnett Tailor Made / São Paulo Client: Hemoba / Esporte Clube Vitoria Category: Experiential Advertising / Events and Competitions
Points: 25.0
Easy Way Test
Agency: LDC / São Paulo Client: Easy Way Language Center Category: Websites / Services
Points: 15.0
Soul
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Store Sao Paulo Category: Craft / Technique / Best Editing
Points: 15.0
ONLY A DOG
Agency: Publicis Brasil / São Paulo Client: NESTLE - PURINA Category: Consumer Radio / Campaign
Points: 15.0
Recipe Receipt
Agency: Ogilvy Brasil / São Paulo Client: Unilever Category: Collateral / P.O.P. and In-store - Single
Points: 15.0
From Love to Bingo
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Broadcast and Moving Image / Short Films and Videos
Points: 15.0
Barbecue
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Skol Category: Collateral / Promotional Items - Single or Campaign
Points: 15.0
Do It Yourself
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Store Sao Paulo Category: Collateral Design / Posters - Single
Points: 15.0
Happiness Refill
Agency: Ogilvy Brasil / São Paulo Client: The Coca-Cola Company Category: Design Does / Industrial Design
Points: 15.0
From Love to Bingo
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Websites / Services
Points: 10.0
The World's Most Downloaded Man
Agency: Filadelfia Comunicacao / Belo Horizonte Client: Camera Clara Photography Studio Category: Branded Content / Online
Points: 10.0
Donate Your Fame
Agency: Ogilvy Brasil / São Paulo Client: Graacc Category: Interactive Advertising / Public Service/Non-Profit
Points: 10.0
Headache
Agency: AlmapBBDO / São Paulo Client: Bayer Category: Newspaper / Full Page or Spread - Campaign
Points: 10.0
Shoelace Business Card
Agency: Ageisobar / São Paulo Client: Adidas Category: Collateral Design / Point of Purchase and In-Store - Single
Points: 5.0
Donate Your Fame
Agency: Ogilvy Brasil / São Paulo Client: Graacc Category: Social Media / Communities / Microblogging
Points: 5.0
IMMORTAL FANS
Agency: Ogilvy Brasil / São Paulo Client: SPORT CLUB DO RECIFE Category: Integrated Branding / Public Service Campaign
Points: 5.0
[Inner] Creative
Agency: AlmapBBDO / São Paulo Client: Panamericana Escola de Arte Category: Websites / Corporate Website
Points: 5.0
One Like = One Balloon
Agency: Wieden+Kennedy / São Paulo Client: Heineken Category: Social Media / Best Use of Social Media/Facebook
Points: 5.0
Igniter Ad
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Skol Category: Magazine / Full Page or Spread - Single
Points: 5.0
Road Letters
Agency: Ogilvy Brasil / São Paulo Client: Claro Category: Collateral Design / Point of Purchase and In-Store - Series
Points: 5.0
Is the New
Agency: DDB Brasil / São Paulo Client: Follow Magazine Category: Consumer Television / 60 Second - Single
Points: 5.0
Amplifier
Agency: JWT Brasil / São Paulo Client: The Coca-Cola Company Category: Magazine / Full Page or Spread - Single
Points: 5.0
MagazineYou
Agency: Ogilvy Brasil / São Paulo Client: Magazine Luiza Category: Websites / E-Commerce
Points: 5.0
Green Picks
Agency: LDC / São Paulo Client: MTV Brasil Category: Collateral Design / Promotional Items - Single or Series
Points: 5.0
The Social Home Tour
Agency: Artplan / Rio de Janeiro Client: Carvalho Hosken Category: Social Media / Best Use of Social Media/Facebook
Points: 5.0
Miniatures
Agency: Giovanni Draft FCB / São Paulo Client: Sharpie Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Soul Ads
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Store Sao Paulo Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Speech
Agency: Leo Burnett Tailor Made / São Paulo Client: Guitar Player Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Drive Safe
Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Big Arms
Agency: Publicis Brasil / São Paulo Client: P&G Category: Out Of Home / Billboards - Campaign
Points: 5.0
Car
Agency: AlmapBBDO / São Paulo Client: Bradesco Seguros Category: Mobile Applications/Sites / Durable Goods
Points: 5.0
Happiness Refill
Agency: Ogilvy Brasil / São Paulo Client: The Coca-Cola Company Category: User Experience Design / Interaction Design
Points: 5.0
Easy Way Test
Agency: LDC / São Paulo Client: Easy Way Language Center Category: User Experience Design / Interaction Design
Points: 5.0
Bear
Agency: AlmapBBDO / São Paulo Client: Gol Linhas Aereas Category: Out Of Home / Transit & Outdoor Installations - Single
Points: 5.0
SPRITE SHOWER
Agency: Ogilvy Brasil / São Paulo Client: The Coca-Cola Company Category: Out Of Home / Transit & Outdoor Installations - Single
Points: 5.0
Original Click
Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Interactive Advertising / Banners - Fixed Space - Single
Points: 5.0
Automatic Banner
Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Interactive Advertising / Banners - Fixed Space - Single
Points: 5.0
Styrofoam
Agency: AlmapBBDO / São Paulo Client: MAN Latin America Category: Out Of Home / Transit & Outdoor Installations - Campaign
Points: 5.0
The Social Home Tour
Agency: Artplan / Rio de Janeiro Client: Carvalho Hosken Category: Out Of Home / Digital / Electronic
Points: 5.0
Magical Payphone
Agency: NBS / Rio de Janeiro Client: Oi Category: Out Of Home / Digital / Electronic
Points: 5.0
Recipe Receipt
Agency: Ogilvy Brasil / São Paulo Client: Unilever Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Sprite Shower
Agency: Ogilvy Brasil / São Paulo Client: The Coca-Cola Company Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Green Picks Recycle Machine
Agency: LDC / São Paulo Client: MTV Brasil Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Do It Yourself
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Store Sao Paulo Category: Collateral / Posters - Single
Points: 5.0
The Social Home Tour
Agency: Artplan / Rio de Janeiro Client: Carvalho Hosken Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Guitar Pee
Agency: AlmapBBDO / São Paulo Client: Billboard Magazine Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Soul Poster
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Store Sao Paulo Category: Collateral / Posters - Campaign
Points: 5.0
Client:
Hemoba / Esporte Clube Vitoria
Title:
My blood is red and black
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Hemoba / Esporte Clube Vit?ria
Title:
My Blood Is Red and Black
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Leica Store Sao Paulo
Title:
Soul
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
Hemoba / Esporte Clube Vitoria
Title:
My blood is red and black
Category:
Experiential Advertising / Events and Competitions
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Easy Way Language Center
Title:
Easy Way Test
Category:
Websites / Services
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Leica Store Sao Paulo
Title:
Soul
Category:
Craft / Technique / Best Editing
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
NESTLE - PURINA
Title:
ONLY A DOG
Category:
Consumer Radio / Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Unilever
Title:
Recipe Receipt
Category:
Collateral / P.O.P. and In-store - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Getty Images
Title:
From Love to Bingo
Category:
Broadcast and Moving Image / Short Films and Videos
Award:
2013 Design Silver Pencil
Points:
15.0
Client:
Skol
Title:
Barbecue
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Leica Store Sao Paulo
Title:
Do It Yourself
Category:
Collateral Design / Posters - Single
Award:
2013 Design Silver Pencil
Points:
15.0
Client:
The Coca-Cola Company
Title:
Happiness Refill
Category:
Design Does / Industrial Design
Award:
2013 Design Silver Pencil
Points:
15.0
Client:
Getty Images
Title:
From Love to Bingo
Category:
Websites / Services
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Camera Clara Photography Studio
Title:
The World's Most Downloaded Man
Category:
Branded Content / Online
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Graacc
Title:
Donate Your Fame
Category:
Interactive Advertising / Public Service/Non-Profit
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Bayer
Title:
Headache
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Adidas
Title:
Shoelace Business Card
Category:
Collateral Design / Point of Purchase and In-Store - Single
Award:
2013 Design Merit Award
Points:
5.0
Client:
Graacc
Title:
Donate Your Fame
Category:
Social Media / Communities / Microblogging
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
SPORT CLUB DO RECIFE
Title:
IMMORTAL FANS
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Panamericana Escola de Arte
Title:
[Inner] Creative
Category:
Websites / Corporate Website
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Heineken
Title:
One Like = One Balloon
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Skol
Title:
Igniter Ad
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Claro
Title:
Road Letters
Category:
Collateral Design / Point of Purchase and In-Store - Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
Follow Magazine
Title:
Is the New
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Amplifier
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Magazine Luiza
Title:
MagazineYou
Category:
Websites / E-Commerce
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
MTV Brasil
Title:
Green Picks
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
Carvalho Hosken
Title:
The Social Home Tour
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Sharpie
Title:
Miniatures
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Leica Store Sao Paulo
Title:
Soul Ads
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Guitar Player
Title:
Speech
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Drive Safe
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
P&G
Title:
Big Arms
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Bradesco Seguros
Title:
Car
Category:
Mobile Applications/Sites / Durable Goods
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Happiness Refill
Category:
User Experience Design / Interaction Design
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Easy Way Language Center
Title:
Easy Way Test
Category:
User Experience Design / Interaction Design
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Gol Linhas Aereas
Title:
Bear
Category:
Out Of Home / Transit & Outdoor Installations - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
SPRITE SHOWER
Category:
Out Of Home / Transit & Outdoor Installations - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Original Click
Category:
Interactive Advertising / Banners - Fixed Space - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Automatic Banner
Category:
Interactive Advertising / Banners - Fixed Space - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
MAN Latin America
Title:
Styrofoam
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Carvalho Hosken
Title:
The Social Home Tour
Category:
Out Of Home / Digital / Electronic
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Oi
Title:
Magical Payphone
Category:
Out Of Home / Digital / Electronic
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Unilever
Title:
Recipe Receipt
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Sprite Shower
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
MTV Brasil
Title:
Green Picks Recycle Machine
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Leica Store Sao Paulo
Title:
Do It Yourself
Category:
Collateral / Posters - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Carvalho Hosken
Title:
The Social Home Tour
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Billboard Magazine
Title:
Guitar Pee
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Leica Store Sao Paulo
Title:
Soul Poster
Category:
Collateral / Posters - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
