The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Brazil
Client
Title
Category
Award
Points
Letters: F, N, R
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Print Craft / Art Direction - Single or Campaign
Points: 25.0
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Integrated Branding / Consumer Campaign
Points: 25.0
Superformula to fight cancer
Agency: JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo Client: A.C.Camargo Cancer Center Category: Intellectual Property & Products / Physical Product
Points: 25.0
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 25.0
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Consumer Television / Over 60 second - Single
Points: 25.0
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Social Media / Best Integrated Campaign Led by Social
Points: 25.0
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Non-Broadcast / Online
Points: 25.0
Letters: F
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Collateral / Posters - Single
Points: 25.0
Letters: N
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Collateral / Posters - Single
Points: 25.0
Letters: R
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Collateral / Posters - Single
Points: 25.0
Letters: F, N, R
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Collateral / Posters - Campaign
Points: 25.0
Deforested Field
Agency: Grey Brasil / Sao Paulo Client: WWF Category: Public Service / Political - Video / Television - Single
Points: 20.0
Donor Cable
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Clube Sangue Bom Category: Other Digital Solutions
Points: 15.0
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Outdoor / Billboards and Transit - Campaign
Points: 15.0
Skol Design - Armchair
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Skol Category: Intellectual Property & Products / Physical Product
Points: 15.0
Bentley Burial
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Brazilian Association of Organ Transplantation Category: Social Media / Branded Social Campaign
Points: 15.0
MAN
Agency: BORGHI/LOWE / Sao Paulo Client: BOEHRINGER INGELHEIM DO BRASIL Category: Consumer Television / :30/:25 - Single
Points: 15.0
Celeb Grammar Cops
Agency: Ogilvy Brasil / Sao Paulo Client: Red Balloon Category: Social Media / Best Use of A Social Network
Points: 15.0
Distraction
Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Cinema Advertising / Short Form - :90 and Under - Single
Points: 15.0
Superformula to fight cancer
Agency: JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo Client: A.C.Camargo Cancer Center Category: Design for the Greater Good / For-Profit Initiated
Points: 15.0
Easy Way Subtitles
Agency: LDC / São Paulo Client: Easy Way Language Center Category: User Experience Design - Web / Cross-Channel Integration
Points: 15.0
Easy Way Subtitles
Agency: LDC / São Paulo Client: Easy Way Language Center Category: Websites / Services
Points: 15.0
Letters: F, N, R
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Public Service / Collateral Design
Points: 15.0
SolarAd Charger
Agency: FCB Brasil / Sao Paulo Client: Nivea Category: Innovation in Print / Print
Points: 15.0
Points
Agency: FCB Brasil / Sao Paulo Client: Sharpie Category: Print Craft / Art Direction - Single or Campaign
Points: 10.0
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Online Films & Video / Long Form - Single
Points: 10.0
Deforested Field
Agency: Grey Brasil / Sao Paulo Client: WWF Category: Television / Branded Content
Points: 10.0
Bentley Burial
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Brazilian Association of Organ Transplantation Category: Public Service Experiential Advertising / Experiential
Points: 10.0
A Loja Vazia
Agency: LDC / São Paulo Client: Shopping VillaLobos Category: Experiential / Installations
Points: 10.0
SolarAd Charger
Agency: FCB Brasil / Sao Paulo Client: Nivea Category: Direct Marketing / Flat Mailing
Points: 10.0
Light Poles Projectors
Agency: Dim&Canzian / Sao Paulo Client: AES Eletropaulo Category: Intellectual Property & Products / Physical Product
Points: 10.0
Network
Agency: FCB Brasil / Sao Paulo Client: Sharpie Category: Newspaper / Full Page or Spread - Single
Points: 10.0
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Magazine / Full Page or Spread - Campaign
Points: 10.0
Deforested Field
Agency: Grey Brasil / Sao Paulo Client: WWF Category: Public Service / Political - Video / Television - Single
Points: 10.0
Domino's Pizza Disc
Agency: Artplan / Sao Paulo Client: Domino's Category: Innovation in Print / Print
Points: 5.0
PERFECT PACE
Agency: BORGHI/LOWE / Sao Paulo Client: ASICS Category: Mobile Applications/Sites / Services/Utilities
Points: 5.0
Pinacoteca's art library (Visual ID)
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Pinacoteca do Estado de S. Paulo Category: Public Service / Brand Identity - Campaign
Points: 5.0
Unintroducing
Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Print Craft / Writing - Single or Campaign
Points: 5.0
Human Croquis
Agency: Revolution Brasil / Lauro de Freitas Client: Star Models Category: Print Craft / Art Direction - Single or Campaign
Points: 5.0
The brodcast made for you
Agency: DDB Brasil / Sao Paulo Client: Itau Bank Category: Innovation in Radio / Radio
Points: 5.0
Street View Delivery
Agency: AlmapBBDO / Sao Paulo Client: Gol Linhas Aereas Category: Advertising on Mobile Devices / Banners
Points: 5.0
SolarAd Charger
Agency: FCB Brasil / Sao Paulo Client: Nivea Category: Other Digital Solutions
Points: 5.0
Jenny
Agency: Lew'Lara\TBWA / Sao Paulo Client: Nissan do Brasil Category: Print Craft / Art Direction - Single or Campaign
Points: 5.0
Harvey
Agency: Lew'Lara\TBWA / Sao Paulo Client: Nissan do Brasil Category: Print Craft / Art Direction - Single or Campaign
Points: 5.0
Real AD
Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Outdoor / Billboards and Transit - Single
Points: 5.0
Letters: F
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Outdoor / Billboards and Transit - Single
Points: 5.0
Moon
Agency: FCB Brasil / Sao Paulo Client: Sharpie Category: Outdoor / Billboards and Transit - Single
Points: 5.0
Network
Agency: FCB Brasil / Sao Paulo Client: Sharpie Category: Outdoor / Billboards and Transit - Single
Points: 5.0
It May Fit - Chicken
Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Outdoor / Billboards and Transit - Single
Points: 5.0
Dogs
Agency: AlmapBBDO / Sao Paulo Client: Effem Category: Outdoor / Billboards and Transit - Campaign
Points: 5.0
Client:
Fiat
Title:
Letters: F, N, R
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Integrated Branding / Consumer Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
A.C.Camargo Cancer Center
Title:
Superformula to fight cancer
Category:
Intellectual Property & Products / Physical Product
Award:
2014 Intellectual Property Gold Pencil
Points:
25.0
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Consumer Television / Over 60 second - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Non-Broadcast / Online
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Fiat
Title:
Letters: F
Category:
Collateral / Posters - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Fiat
Title:
Letters: N
Category:
Collateral / Posters - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Fiat
Title:
Letters: R
Category:
Collateral / Posters - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Fiat
Title:
Letters: F, N, R
Category:
Collateral / Posters - Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
WWF
Title:
Deforested Field
Category:
Public Service / Political - Video / Television - Single
Award:
2014 Advertising Green Pencil
Points:
20.0
Client:
Clube Sangue Bom
Title:
Donor Cable
Category:
Other Digital Solutions
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Outdoor / Billboards and Transit - Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Skol
Title:
Skol Design - Armchair
Category:
Intellectual Property & Products / Physical Product
Award:
2014 Intellectual Property Silver Pencil
Points:
15.0
Client:
Brazilian Association of Organ Transplantation
Title:
Bentley Burial
Category:
Social Media / Branded Social Campaign
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
BOEHRINGER INGELHEIM DO BRASIL
Title:
MAN
Category:
Consumer Television / :30/:25 - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Red Balloon
Title:
Celeb Grammar Cops
Category:
Social Media / Best Use of A Social Network
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Volkswagen Do Brasil
Title:
Distraction
Category:
Cinema Advertising / Short Form - :90 and Under - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
A.C.Camargo Cancer Center
Title:
Superformula to fight cancer
Category:
Design for the Greater Good / For-Profit Initiated
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Easy Way Language Center
Title:
Easy Way Subtitles
Category:
User Experience Design - Web / Cross-Channel Integration
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Easy Way Language Center
Title:
Easy Way Subtitles
Category:
Websites / Services
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Fiat
Title:
Letters: F, N, R
Category:
Public Service / Collateral Design
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Nivea
Title:
SolarAd Charger
Category:
Innovation in Print / Print
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Sharpie
Title:
Points
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Online Films & Video / Long Form - Single
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
WWF
Title:
Deforested Field
Category:
Television / Branded Content
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Brazilian Association of Organ Transplantation
Title:
Bentley Burial
Category:
Public Service Experiential Advertising / Experiential
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Shopping VillaLobos
Title:
A Loja Vazia
Category:
Experiential / Installations
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Nivea
Title:
SolarAd Charger
Category:
Direct Marketing / Flat Mailing
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
AES Eletropaulo
Title:
Light Poles Projectors
Category:
Intellectual Property & Products / Physical Product
Award:
2014 Intellectual Property Bronze Pencil
Points:
10.0
Client:
Sharpie
Title:
Network
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Magazine / Full Page or Spread - Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
WWF
Title:
Deforested Field
Category:
Public Service / Political - Video / Television - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Domino's
Title:
Domino's Pizza Disc
Category:
Innovation in Print / Print
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
ASICS
Title:
PERFECT PACE
Category:
Mobile Applications/Sites / Services/Utilities
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Pinacoteca do Estado de S. Paulo
Title:
Pinacoteca's art library (Visual ID)
Category:
Public Service / Brand Identity - Campaign
Award:
2014 Design Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
Unintroducing
Category:
Print Craft / Writing - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Star Models
Title:
Human Croquis
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Itau Bank
Title:
The brodcast made for you
Category:
Innovation in Radio / Radio
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Gol Linhas Aereas
Title:
Street View Delivery
Category:
Advertising on Mobile Devices / Banners
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Nivea
Title:
SolarAd Charger
Category:
Other Digital Solutions
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Nissan do Brasil
Title:
Jenny
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Nissan do Brasil
Title:
Harvey
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
Real AD
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Fiat
Title:
Letters: F
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Sharpie
Title:
Moon
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Sharpie
Title:
Network
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
It May Fit - Chicken
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Effem
Title:
Dogs
Category:
Outdoor / Billboards and Transit - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
