The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Brazil
Client
Title
Category
Award
Points
Nivea Doll
Agency: FCB BRASIL / SAO PAULO Client: BDF Nivea Brasil Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Points: 25.0
Nivea Doll
Agency: FCB BRASIL / SAO PAULO Client: BDF Nivea Brasil Category: Consumer - Experiential Advertising / Guerilla
Points: 25.0
20 Years
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Consumer - Newspaper / Full Page or Spread - Campaign
Points: 25.0
20 Years
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Consumer - Trade / Full Page or Spread - Campaign
Points: 25.0
Donate Your Talent
Agency: JWT (J. Walter Thompson), Sao Paulo / São Paulo Client: Santa Casa de Misericórdia de Porto Alegre Category: Non-Profit - Television / Television (Any Length) - Campaign
Points: 15.0
Nivea Doll
Agency: FCB BRASIL / SAO PAULO Client: BDF Nivea Brasil Category: Consumer - Collateral / Promotional Items - Single or Campaign
Points: 15.0
Hello Pizza
Agency: Fcb Brasil / São Paulo Client: CNA Category: Consumer - Cross-Channel / Utility
Points: 15.0
Security Moms
Agency: Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo Client: Sport Clube do Recife Category: CSR - Experiential Advertising / Experiential Advertising
Points: 15.0
Royal Cuts
Agency: PPM BRASIL / SAO PAULO Client: Tendall Grill Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Points: 15.0
Celebrating 50 Years in Brazil
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Nissin Ajinomoto Category: Craft - Typography - Single or Series / Typography - Single or Series
Points: 15.0
20 Years
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Consumer - Collateral / Posters - Campaign
Points: 10.0
First Days Out
Agency: AlmapBBDO / São Paulo Client: MARS Category: CSR - Advertising / Advertising
Points: 10.0
The Alchemist Ad
Agency: LDC / São Paulo Client: Paulo Coelho Category: Consumer - Collateral / Promotional Items - Single or Campaign
Points: 10.0
The Alchemist Ad
Agency: LDC / São Paulo Client: Paulo Coelho Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Points: 10.0
Are You Next? (Production Case)
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: D&AD Category: Craft - Printing / Production / Printing / Production
Points: 10.0
The HIV Positive Poster
Agency: Ogilvy Brasil / São Paulo Client: GIV Category: Non-Profit - Publications / Publications
Points: 10.0
Trip Book Smiles
Agency: FCB BRASIL / SAO PAULO Client: Smiles Category: Consumer - Other Branded Content / Custom Content
Points: 10.0
Donation Badges
Agency: Leo Burnett Tailor Made / Sao Paulo Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 10.0
Security Moms
Agency: Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo Client: Sport Clube do Recife Category: Consumer - Brands, Products & Services / Events & Experiential
Points: 10.0
Nivea Doll
Agency: FCB BRASIL / SAO PAULO Client: BDF Nivea Brasil Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 10.0
The Alchemist Ad
Agency: LDC / São Paulo Client: Paulo Coelho Category: Consumer - Newspaper / Full Page or Spread - Single
Points: 10.0
Celebrating 50 Years in Brazil
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Nissin Ajinomoto Category: Consumer - Collateral Design / Posters - Series
Points: 10.0
0% Alcohol
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Brasil Kirin Category: Consumer - Magazine / Full Page or Spread - Campaign
Points: 10.0
Everything in Black & White
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Consumer - Trade / Full Page or Spread - Campaign
Points: 10.0
Celebrating 50 Years in Brazil
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Nissin Ajinomoto Category: Consumer - Collateral / Posters - Campaign
Points: 5.0
Click To Start
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Miami Ad School/ESPM Category: Consumer - Collateral / Posters - Campaign
Points: 5.0
Are You Next? (seq. 1)
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: D&AD Category: Consumer - Collateral / Posters - Campaign
Points: 5.0
Are You Next? (seq. 2)
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: D&AD Category: Consumer - Collateral / Posters - Campaign
Points: 5.0
0% Alcohol
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Brasil Kirin Category: Consumer - Collateral / Posters - Campaign
Points: 5.0
Nature Isn't Cute
Agency: Leo Burnett Tailor Made / Sao Paulo Client: FIAT Category: Consumer - Collateral / Posters - Campaign
Points: 5.0
Safety Wi-Fi
Agency: Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo Client: FIAT Category: CSR - Advertising / Advertising
Points: 5.0
First Days Out
Agency: AlmapBBDO / São Paulo Client: MARS Category: CSR - Branded Social Post / Branded Social Post
Points: 5.0
Original do Brasil
Agency: AlmapBBDO / São Paulo Client: São Paulo Alpargatas - Havaianas Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Points: 5.0
Weather Discount
Agency: Leo Burnett Tailor Made / Sao Paulo Client: FIAT Category: Consumer - Ambient / Environmental / Ambient / Environmental
Points: 5.0
Print For Help
Agency: FCB Brasil / São Paulo Client: Hewlett-Packard Brasil Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Points: 5.0
Custom-made Commercial
Agency: AlmapBBDO / São Paulo Client: MAN Latin America Category: Innovation - Innovation in Film / Innovation in Film
Points: 5.0
First Days Out
Agency: AlmapBBDO / São Paulo Client: MARS Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Points: 5.0
Safety Wi-Fi
Agency: Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo Client: FIAT Category: CSR - Ambient / Environmental / Ambient / Environmental
Points: 5.0
ACC Bus Back
Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Points: 5.0
Donation Badges
Agency: Leo Burnett Tailor Made / Sao Paulo Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Ambient / Environmental / Ambient / Environmental
Points: 5.0
Safety Wi-Fi
Agency: Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo Client: FIAT Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Points: 5.0
Smiles Trip Book
Agency: FCB BRASIL / SAO PAULO Client: Smiles Category: Consumer - Mobile / User Experience
Points: 5.0
People
Agency: Leo Burnett Tailor Made / Sao Paulo Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Publications / Publications
Points: 5.0
Smiles Trip Book
Agency: FCB BRASIL / SAO PAULO Client: Smiles Category: Innovation - Mobile / Mobile
Points: 5.0
Beach
Agency: Leo Burnett Tailor Made / Sao Paulo Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Publications / Publications
Points: 5.0
Hello Pizza
Agency: FCB Brasil / São Paulo Client: CNA Category: Consumer - Applications & Sites / Services / Utilities
Points: 5.0
Smiles Trip Book
Agency: FCB BRASIL / SAO PAULO Client: Smiles Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Points: 5.0
Class of Classics
Agency: Artplan / Rio de Janeiro Client: Brazilian Symphony Orchestra Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Points: 5.0
Paparazzi Troll
Agency: AlmapBBDO / São Paulo Client: Casa do Zezinho Category: Non-Profit - Collateral / Collateral
Points: 5.0
Client:
BDF Nivea Brasil
Title:
Nivea Doll
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Award:
2016 Direct Gold Pencil
Points:
25.0
Client:
BDF Nivea Brasil
Title:
Nivea Doll
Category:
Consumer - Experiential Advertising / Guerilla
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
Getty Images
Title:
20 Years
Category:
Consumer - Newspaper / Full Page or Spread - Campaign
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Getty Images
Title:
20 Years
Category:
Consumer - Trade / Full Page or Spread - Campaign
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Santa Casa de Misericórdia de Porto Alegre
Title:
Donate Your Talent
Category:
Non-Profit - Television / Television (Any Length) - Campaign
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
BDF Nivea Brasil
Title:
Nivea Doll
Category:
Consumer - Collateral / Promotional Items - Single or Campaign
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
CNA
Title:
Hello Pizza
Category:
Consumer - Cross-Channel / Utility
Award:
2016 UX / UI Silver Pencil
Points:
15.0
Client:
Sport Clube do Recife
Title:
Security Moms
Category:
CSR - Experiential Advertising / Experiential Advertising
Award:
2016 Cross-Platform Silver Pencil
Points:
15.0
Client:
Tendall Grill
Title:
Royal Cuts
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Nissin Ajinomoto
Title:
Celebrating 50 Years in Brazil
Category:
Craft - Typography - Single or Series / Typography - Single or Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Getty Images
Title:
20 Years
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
MARS
Title:
First Days Out
Category:
CSR - Advertising / Advertising
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
Paulo Coelho
Title:
The Alchemist Ad
Category:
Consumer - Collateral / Promotional Items - Single or Campaign
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Paulo Coelho
Title:
The Alchemist Ad
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
D&AD
Title:
Are You Next? (Production Case)
Category:
Craft - Printing / Production / Printing / Production
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
GIV
Title:
The HIV Positive Poster
Category:
Non-Profit - Publications / Publications
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Smiles
Title:
Trip Book Smiles
Category:
Consumer - Other Branded Content / Custom Content
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
ABTO - Brazilian Association of Organ Transplantation
Title:
Donation Badges
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Sport Clube do Recife
Title:
Security Moms
Category:
Consumer - Brands, Products & Services / Events & Experiential
Award:
2016 Public Relations Bronze Pencil
Points:
10.0
Client:
BDF Nivea Brasil
Title:
Nivea Doll
Category:
Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Paulo Coelho
Title:
The Alchemist Ad
Category:
Consumer - Newspaper / Full Page or Spread - Single
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Nissin Ajinomoto
Title:
Celebrating 50 Years in Brazil
Category:
Consumer - Collateral Design / Posters - Series
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Brasil Kirin
Title:
0% Alcohol
Category:
Consumer - Magazine / Full Page or Spread - Campaign
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Leica Gallery São Paulo
Title:
Everything in Black & White
Category:
Consumer - Trade / Full Page or Spread - Campaign
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Nissin Ajinomoto
Title:
Celebrating 50 Years in Brazil
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Miami Ad School/ESPM
Title:
Click To Start
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
D&AD
Title:
Are You Next? (seq. 1)
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
D&AD
Title:
Are You Next? (seq. 2)
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Brasil Kirin
Title:
0% Alcohol
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
FIAT
Title:
Nature Isn't Cute
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
FIAT
Title:
Safety Wi-Fi
Category:
CSR - Advertising / Advertising
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
MARS
Title:
First Days Out
Category:
CSR - Branded Social Post / Branded Social Post
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
São Paulo Alpargatas - Havaianas
Title:
Original do Brasil
Category:
Consumer - Collateral / P.O.P. & In-Store - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
FIAT
Title:
Weather Discount
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Hewlett-Packard Brasil
Title:
Print For Help
Category:
CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Award:
2016 Direct Merit Award
Points:
5.0
Client:
MAN Latin America
Title:
Custom-made Commercial
Category:
Innovation - Innovation in Film / Innovation in Film
Award:
2016 Film Merit Award
Points:
5.0
Client:
MARS
Title:
First Days Out
Category:
CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Award:
2016 Direct Merit Award
Points:
5.0
Client:
FIAT
Title:
Safety Wi-Fi
Category:
CSR - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Volkswagen do Brasil
Title:
ACC Bus Back
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
ABTO - Brazilian Association of Organ Transplantation
Title:
Donation Badges
Category:
Non-Profit - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Merit Award
Points:
5.0
Client:
FIAT
Title:
Safety Wi-Fi
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Smiles
Title:
Smiles Trip Book
Category:
Consumer - Mobile / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
nfscan
Title:
nfscan
Category:
Non-Profit - Mobile / Mobile
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
ABTO - Brazilian Association of Organ Transplantation
Title:
People
Category:
Non-Profit - Publications / Publications
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Smiles
Title:
Smiles Trip Book
Category:
Innovation - Mobile / Mobile
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
ABTO - Brazilian Association of Organ Transplantation
Title:
Beach
Category:
Non-Profit - Publications / Publications
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
CNA
Title:
Hello Pizza
Category:
Consumer - Applications & Sites / Services / Utilities
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Smiles
Title:
Smiles Trip Book
Category:
Consumer - Applications & Sites / Media, Entertainment & Leisure
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Brazilian Symphony Orchestra
Title:
Class of Classics
Category:
Consumer - Applications & Sites / Media, Entertainment & Leisure
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Casa do Zezinho
Title:
Paparazzi Troll
Category:
Non-Profit - Collateral / Collateral
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
