The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United Kingdom
Client
Title
Category
Award
Points
Noitulove
Agency: AMV BBDO / London Client: Guinness Category: Consumer Television / Over :30 - Single - max. :90
Points: 50.0
Stop the Clock
Agency: JWT / london Client: Vodafone Category: Consumer Television / :20 and Under - Campaign
Points: 25.0
Beans
Agency: DDB London / London Client: Harvey Nichols Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Points: 25.0
Power of Dreams
Agency: Wieden+Kennedy / London Client: Honda Category: Consumer Television / Commercials of var. length - Campaign
Points: 25.0
Calendar
Agency: DDB London / London Client: Harvey Nichols Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Points: 25.0
PARAMOUNT COMEDY REBRAND IDENTS
Agency: devilfish / London Client: PARAMOUNT COMEDY Category: Broadcast Design / Campaign
Points: 25.0
UK Pavilion, Aichi Expo 05, Japan
Agency: Land Design Studio / London Client: UK Government, Foreign & Commonwealth Office Category: Other Digital Media / Public Service/Non-Profit/ Educational
Points: 25.0
Uncarriable Carrier Bags
Agency: Mother / London Client: Mother Category: Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Points: 25.0
Noitulove
Agency: AMV BBDO / London Client: Guinness Category: Consumer Television / Over :30 - Single - max. :90
Points: 25.0
SILENCE
Agency: Abbott Mead Vickers BBDO / London NW1 5QE Client: DEPT FOR TRANSPORT Category: Public Service/Political-Radio / Single
Points: 25.0
Gay
Agency: JWT / london Client: Vodafone Category: Consumer Television / :20 and Under - Single
Points: 15.0
Ravenstoke
Agency: The Viral Factory / London Client: Unilever Category: Online Movies / Promotional Advertising
Points: 15.0
Nike Run London Integrated
Agency: AKQA / London Client: Nike Category: Integrated Branding / Integrated Branding Campaign
Points: 15.0
Punchbag
Agency: Agency.com / London Client: NSPCC Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Points: 15.0
Crosswords
Agency: DDB London / London Client: Volkswagen Category: Consumer Newspaper / Over 600 Lines: Campaign
Points: 15.0
Lean Mean Fighting Machine 2054
Agency: Lean Mean Fighting Machine / London Client: Lean Mean Fighting Machine Category: Beyond the Banner / Self-Promotion - Campaign
Points: 15.0
Toilet Paper
Agency: DDB London / London Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 15.0
Succeed
Agency: Abbott Mead Vickers BBDO / London NW1 5QE Client: The Economist Category: Outdoor / Outdoor: Single
Points: 15.0
Wedding
Agency: JWT / london Client: Vodafone Category: Consumer Television / :20 and Under - Single
Points: 10.0
FLETCH FORBES GILL
Agency: Abbott Mead Vickers BBDO / London NW1 5QE Client: D&AD Category: Public Service / Non-Profit / Educational / Posters - Single
Points: 10.0
FFG/JAP/OBESITY
Agency: Abbott Mead Vickers BBDO / London NW1 5QE Client: D&AD Category: Public Service / Non-Profit / Educational / Posters - Campaign
Points: 10.0
Cat
Agency: DDB London / London Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 10.0
From A-Class to S-Class
Agency: Agency Republic / London Client: Mercedes-Benz Passenger Cars UK Category: Web Sites / Promotional Advertising
Points: 10.0
Jordan
Agency: Abbott Mead Vickers BBDO / London NW1 5QE Client: The Economist Category: Outdoor / Outdoor: Single
Points: 10.0
G8 Rally Website
Agency: Agency Republic / London Client: Comic Relief Category: Web Sites / Public Service/Non-Profit/ Educational
Points: 10.0
MERRYDOWN
Agency: Campbell Doyle Dye / London Client: MERRYDOWN Category: Trade / Color: Full Page or Spread - Campaign
Points: 5.0
Cockerel, christmas and sick
Agency: glue London / London Client: Virgin Trains Category: Viral and Email / Business to Consumer
Points: 5.0
Cat
Agency: DDB London / London Client: Harvey Nichols Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Points: 5.0
Toliet Paper
Agency: DDB London / London Client: Harvey Nichols Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Points: 5.0
Miller Revue
Agency: POKE / London Client: SAB Miller (International) Category: Viral and Email / Business to Consumer
Points: 5.0
www.nwyhstockimages.com
Agency: NOWWASHYOURHANDS / LONDON Client: NOWWASHYOURHANDS Category: Viral and Email / Self-Promotion
Points: 5.0
LOVE Interactive
Agency: JWT / london Client: Diageo - Smirnoff Category: Exceptional Innovation in Media / Innovative Use of Media - Television: Single
Points: 5.0
CHRISTMAS TREE - RECYCLING
Agency: Lunar / London Client: SOUTHWARK PARTNERSHIP Category: Public Service / Non-Profit / Educational / Posters - Single
Points: 5.0
READ
Agency: Abbott Mead Vickers BBDO / London NW1 5QE Client: TYPE MUSEUM Category: Public Service / Non-Profit / Educational / Posters - Single
Points: 5.0
1007
Agency: Euro RSCG 4D Interactive / London Client: Peugeot Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
AWARDS
Agency: Abbott Mead Vickers BBDO / London NW1 5QE Client: RSPCA Category: Public Service / Non-Profit / Educational / Collateral - Single (direct mail, booklet / brochures, guerilla)
Points: 5.0
The Worst F*cking Idea I've Ever Heard
Agency: Leo Burnett Limited / London Client: Leo Burnett / Comic Relief Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Points: 5.0
News for a non-stop world
Agency: Agency Republic / London Client: BBC World Service Category: Banners - Fixed Space / Business to Consumer - Campaign
Points: 5.0
Tourist Campaign
Agency: Fallon London / London Client: Tate Category: Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Points: 5.0
landing banner
Agency: glue London / London Client: COI Royal Navy Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Points: 5.0
Help Us Stop It
Agency: Agency.com / London Client: NSPCC Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Campaign
Points: 5.0
Pong
Agency: vccp / London Client: Dyson Category: Banners - Dynamic / Business to Consumer - Single
Points: 5.0
Wild Animus Pillings
Agency: Lean Mean Fighting Machine / London Client: Too Far Publishing Category: Banners - Dynamic / Business to Consumer - Single
Points: 5.0
Still Here Bench
Agency: OgilvyOne worldwide / London Client: Cancer Research UK Category: Public Service/Political-Print / Outdoor and Posters - Single
Points: 5.0
Research lab website
Agency: Agency Republic / London Client: Egg Category: Beyond the Banner / Business to Consumer - Single
Points: 5.0
Whisper
Agency: saatchi & Saatchi / london Client: National Aids Trust Category: Public Service/Political-Radio / Single
Points: 5.0
Happy Birthday Penguin
Agency: POKE / London Client: Penguin Books Category: Beyond the Banner / Business to Consumer - Single
Points: 5.0
Teleshop
Agency: Mother / London Client: Amnesty International Category: Public Service/Political-Television / Single
Points: 5.0
3M Everywhere
Agency: AKQA / London Client: 3M Corporate Category: Beyond the Banner / Business to Business - Single
Points: 5.0
Dreams
Agency: Euro RSCG 4D Interactive / London Client: Diesel Category: Web Sites / Business to Consumer
Points: 5.0
Client:
Guinness
Title:
Noitulove
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2006 Advertising Best of Show Pencil
Points:
50.0
Client:
Vodafone
Title:
Stop the Clock
Category:
Consumer Television / :20 and Under - Campaign
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
Harvey Nichols
Title:
Beans
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
Honda
Title:
Power of Dreams
Category:
Consumer Television / Commercials of var. length - Campaign
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
Harvey Nichols
Title:
Calendar
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
PARAMOUNT COMEDY
Title:
PARAMOUNT COMEDY REBRAND IDENTS
Category:
Broadcast Design / Campaign
Award:
2006 Design Gold Pencil
Points:
25.0
Client:
UK Government, Foreign & Commonwealth Office
Title:
UK Pavilion, Aichi Expo 05, Japan
Category:
Other Digital Media / Public Service/Non-Profit/ Educational
Award:
2006 Interactive Gold Pencil
Points:
25.0
Client:
Mother
Title:
Uncarriable Carrier Bags
Category:
Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
Guinness
Title:
Noitulove
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
DEPT FOR TRANSPORT
Title:
SILENCE
Category:
Public Service/Political-Radio / Single
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
Vodafone
Title:
Gay
Category:
Consumer Television / :20 and Under - Single
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Unilever
Title:
Ravenstoke
Category:
Online Movies / Promotional Advertising
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Run London Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
NSPCC
Title:
Punchbag
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
Crosswords
Category:
Consumer Newspaper / Over 600 Lines: Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Lean Mean Fighting Machine
Title:
Lean Mean Fighting Machine 2054
Category:
Beyond the Banner / Self-Promotion - Campaign
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
Harvey Nichols
Title:
Toilet Paper
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
The Economist
Title:
Succeed
Category:
Outdoor / Outdoor: Single
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Vodafone
Title:
Wedding
Category:
Consumer Television / :20 and Under - Single
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
D&AD
Title:
FLETCH FORBES GILL
Category:
Public Service / Non-Profit / Educational / Posters - Single
Award:
2006 Design Bronze Pencil
Points:
10.0
Client:
D&AD
Title:
FFG/JAP/OBESITY
Category:
Public Service / Non-Profit / Educational / Posters - Campaign
Award:
2006 Design Bronze Pencil
Points:
10.0
Client:
Harvey Nichols
Title:
Cat
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
Mercedes-Benz Passenger Cars UK
Title:
From A-Class to S-Class
Category:
Web Sites / Promotional Advertising
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
The Economist
Title:
Jordan
Category:
Outdoor / Outdoor: Single
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
Comic Relief
Title:
G8 Rally Website
Category:
Web Sites / Public Service/Non-Profit/ Educational
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
MERRYDOWN
Title:
MERRYDOWN
Category:
Trade / Color: Full Page or Spread - Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Virgin Trains
Title:
Cockerel, christmas and sick
Category:
Viral and Email / Business to Consumer
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
Harvey Nichols
Title:
Cat
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Harvey Nichols
Title:
Toliet Paper
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
SAB Miller (International)
Title:
Miller Revue
Category:
Viral and Email / Business to Consumer
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
NOWWASHYOURHANDS
Title:
www.nwyhstockimages.com
Category:
Viral and Email / Self-Promotion
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
Diageo - Smirnoff
Title:
LOVE Interactive
Category:
Exceptional Innovation in Media / Innovative Use of Media - Television: Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
SOUTHWARK PARTNERSHIP
Title:
CHRISTMAS TREE - RECYCLING
Category:
Public Service / Non-Profit / Educational / Posters - Single
Award:
2006 Design Merit Award
Points:
5.0
Client:
TYPE MUSEUM
Title:
READ
Category:
Public Service / Non-Profit / Educational / Posters - Single
Award:
2006 Design Merit Award
Points:
5.0
Client:
Peugeot
Title:
1007
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
RSPCA
Title:
AWARDS
Category:
Public Service / Non-Profit / Educational / Collateral - Single (direct mail, booklet / brochures, guerilla)
Award:
2006 Design Merit Award
Points:
5.0
Client:
Leo Burnett / Comic Relief
Title:
The Worst F*cking Idea I've Ever Heard
Category:
Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
BBC World Service
Title:
News for a non-stop world
Category:
Banners - Fixed Space / Business to Consumer - Campaign
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
Tate
Title:
Tourist Campaign
Category:
Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
COI Royal Navy
Title:
landing banner
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
NSPCC
Title:
Help Us Stop It
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Campaign
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
Dyson
Title:
Pong
Category:
Banners - Dynamic / Business to Consumer - Single
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
Too Far Publishing
Title:
Wild Animus Pillings
Category:
Banners - Dynamic / Business to Consumer - Single
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
Cancer Research UK
Title:
Still Here Bench
Category:
Public Service/Political-Print / Outdoor and Posters - Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Egg
Title:
Research lab website
Category:
Beyond the Banner / Business to Consumer - Single
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
National Aids Trust
Title:
Whisper
Category:
Public Service/Political-Radio / Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Penguin Books
Title:
Happy Birthday Penguin
Category:
Beyond the Banner / Business to Consumer - Single
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Teleshop
Category:
Public Service/Political-Television / Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
3M Corporate
Title:
3M Everywhere
Category:
Beyond the Banner / Business to Business - Single
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
Diesel
Title:
Dreams
Category:
Web Sites / Business to Consumer
Award:
2006 Interactive Merit Award
Points:
5.0
