The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United Kingdom
Client
Title
Category
Award
Points
Sneakerpedia
Agency: SapientNitro / London Client: Foot Locker Europe Category: Websites / Social Networks/Community
Points: 25.0
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Cinema Advertising / Long Form - :90 and Over - Single
Points: 25.0
LIVING MASTERPIECE
Agency: Abbott Mead Vickers BBDO / London Client: GE Category: Sustainability in Design / Single or Campaign
Points: 25.0
ESCAPE THE MAP
Agency: Abbott Mead Vickers BBDO / London Client: MERCEDES BENZ Category: Gaming / Online gaming
Points: 25.0
Skittles Super Mega Rainbow Updater
Agency: TBWA / London Client: Wrigley Category: Social Media / Best Use of Social Media
Points: 15.0
Heineken Star Player
Agency: AKQA / London Client: Heineken Category: Mobile Applications/Sites / Branded Games
Points: 15.0
John Lewis Banners
Agency: Digital Production Company: unit9 / London Client: Adam&Eve Category: Interactive Advertising / Banners - Dynamic - Single
Points: 15.0
Skittles Super Mega Rainbow Updater
Agency: TBWA / London Client: Wrigley Category: Interactive Advertising / Other Interactive Media - Single
Points: 15.0
Walk of Shame
Agency: DDB UK / LONDON Client: Harvey Nichols Category: Cinema Advertising / Short Form - Under :90 - Single
Points: 15.0
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Branded Content / Cinema
Points: 15.0
ASOS Urban Tour
Agency: BBH LONDON / London Client: ASOS Category: Broadcast Design / Campaign
Points: 15.0
BHF - Vinnie
Agency: Grey London / London Client: The British Heart Foundation Category: Online Films & Video / Public Service/Non-Profit
Points: 15.0
Passport Stamps
Agency: RKCR Y&R / London Client: Land Rover Category: Newspaper / Full Page or Spread - Single
Points: 15.0
Sneakerpedia
Agency: SapientNitro / London Client: Foot Locker Europe Category: Brand Transformation / Single
Points: 15.0
THE NIGHTJAR
Agency: Abbott Mead Vickers BBDO / London Client: WRIGLEYS 5 GUM Category: Mobile Applications/Sites / Branded Games
Points: 10.0
Tea
Agency: McCann Manchester / Prestbury Client: Aldi Stores Ltd Category: Consumer Television / :20 and Under - Single
Points: 10.0
Aldi Like Brands
Agency: McCann Manchester / Prestbury Client: Aldi Stores Ltd Category: Consumer Television / :20 and Under - Campaign
Points: 10.0
Walk of Shame
Agency: DDB UK / LONDON Client: Harvey Nichols Category: Consumer Television / Under $80K Budget - Single
Points: 10.0
BHF - Angina Monologues
Agency: Grey London / London Client: The British Heart Foundation Category: Television / Specials or one-time screenings
Points: 10.0
Being Henry
Agency: The Brooklyn Brothers, Less Rain, Somesuch & Co / London Client: Land Rover Category: Websites / Durable Goods
Points: 5.0
THE NIGHTJAR
Agency: Abbott Mead Vickers BBDO / London Client: WRIGLEYS Category: Gaming / Branded mobile games
Points: 5.0
Summer Sale
Agency: DDB UK / LONDON Client: Harvey Nichols Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Infi-Knit
Agency: LBi / London Client: Macmillan Category: Websites / Public Service/Non-Profit
Points: 5.0
Country Life - The Great British Picnic App
Agency: Grey London / London Client: Dairy Crest Category: Branded Applications / Branded applications
Points: 5.0
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Branded Applications / Branded applications
Points: 5.0
The Feed
Agency: POKE / London Client: Orange Category: Social Media / Best Use of Social Media
Points: 5.0
The Vaccines 'Wetsuit' Instagram Video
Agency: Anomaly London / London Client: Sony Music Category: Social Media / Best Use of Social Media
Points: 5.0
Kitchen
Agency: Saatchi & Saatchi / London Client: Kerry Foods Category: Consumer Television / :30/:25 - Single
Points: 5.0
Blue Skittles - Like The Rainbow
Agency: TBWA\London / London Client: Wrigley Category: Social Media / Best Use of Social Media
Points: 5.0
Heineken Star Player
Agency: AKQA / London Client: Heineken Category: Mobile Applications/Sites / Consumer Goods
Points: 5.0
Oxford Circus
Agency: BBH LONDON / London Client: Google Category: Out Of Home / Billboards - Single
Points: 5.0
Grenade
Agency: Ogilvy & Mather / London Client: War Child Category: Collateral Design / Posters - Single
Points: 5.0
ESCAPE THE MAP
Agency: Abbott Mead Vickers BBDO / London Client: MERCEDES BENZ Category: Brand Transformation / Single
Points: 5.0
GUINNESS XMAS CAMPAIGN
Agency: Abbott Mead Vickers BBDO / London Client: DIAGEO Category: Out Of Home / Billboards - Campaign
Points: 5.0
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Mobile Applications/Sites / Social Networks/Community
Points: 5.0
Step Together
Agency: BBH LONDON / London Client: Johnnie Walker Category: Consumer Television / Over 60 second - Single
Points: 5.0
Predictions
Agency: OgilvyOne London / London Client: IBM Category: Out Of Home / Digital / Electronic - Single or Campaign
Points: 5.0
Jamal Edwards
Agency: BBH LONDON / London Client: Google Chrome Category: Consumer Television / Over 60 second - Single
Points: 5.0
Boyband
Agency: BBH LONDON / London Client: Yeo Valley Category: Consumer Television / Over 60 second - Single
Points: 5.0
What Britain Loves
Agency: Saatchi & Saatchi / London Client: T-Mobile Category: Consumer Television / Over 60 second - Single
Points: 5.0
Absolut Blank Live
Agency: The Mill Digital / London Client: PERNOD RICARD Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
BBC Philharmonic Maestro
Agency: magneticNorth (mN) / Manchester Client: BBC R&D, North Lab Category: Interactive Advertising / Other Interactive Media - Single
Points: 5.0
The Long Wait
Agency: adam&eve / London Client: John Lewis Partnership Category: Cinema Advertising / Long Form - :90 and Over - Single
Points: 5.0
Blue Skittles - Like The Rainbow
Agency: TBWA\London / London Client: Wrigley Category: Best Brand Channel
Points: 5.0
Skittles - Welcome to the Rainbow
Agency: TBWA\London / London Client: Wrigley Category: Best Brand Channel
Points: 5.0
1 Million Kids Challenge
Agency: Abbott Mead Vickers BBDO / London Client: Sainsbury's Category: Non-Broadcast / Online
Points: 5.0
BHF - Vinnie
Agency: Grey London / London Client: The British Heart Foundation Category: Non-Broadcast / Online
Points: 5.0
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Non-Broadcast / Offline
Points: 5.0
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Online Films & Video / Short Form - Single
Points: 5.0
Client:
Foot Locker Europe
Title:
Sneakerpedia
Category:
Websites / Social Networks/Community
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
GE
Title:
LIVING MASTERPIECE
Category:
Sustainability in Design / Single or Campaign
Award:
2012 Design Gold Pencil
Points:
25.0
Client:
MERCEDES BENZ
Title:
ESCAPE THE MAP
Category:
Gaming / Online gaming
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
ASOS
Title:
Urban Tour
Category:
Websites / E-Commerce
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Wrigley
Title:
Skittles Super Mega Rainbow Updater
Category:
Social Media / Best Use of Social Media
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Heineken
Title:
Heineken Star Player
Category:
Mobile Applications/Sites / Branded Games
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Adam&Eve
Title:
John Lewis Banners
Category:
Interactive Advertising / Banners - Dynamic - Single
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Wrigley
Title:
Skittles Super Mega Rainbow Updater
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Harvey Nichols
Title:
Walk of Shame
Category:
Cinema Advertising / Short Form - Under :90 - Single
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Branded Content / Cinema
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
ASOS
Title:
ASOS Urban Tour
Category:
Broadcast Design / Campaign
Award:
2012 Design Silver Pencil
Points:
15.0
Client:
The British Heart Foundation
Title:
BHF - Vinnie
Category:
Online Films & Video / Public Service/Non-Profit
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Land Rover
Title:
Passport Stamps
Category:
Newspaper / Full Page or Spread - Single
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Foot Locker Europe
Title:
Sneakerpedia
Category:
Brand Transformation / Single
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
WRIGLEYS 5 GUM
Title:
THE NIGHTJAR
Category:
Mobile Applications/Sites / Branded Games
Award:
2012 Interactive Bronze Pencil
Points:
10.0
Client:
Aldi Stores Ltd
Title:
Tea
Category:
Consumer Television / :20 and Under - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Aldi Stores Ltd
Title:
Aldi Like Brands
Category:
Consumer Television / :20 and Under - Campaign
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Harvey Nichols
Title:
Walk of Shame
Category:
Consumer Television / Under $80K Budget - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
The British Heart Foundation
Title:
BHF - Angina Monologues
Category:
Television / Specials or one-time screenings
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Land Rover
Title:
Being Henry
Category:
Websites / Durable Goods
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
WRIGLEYS
Title:
THE NIGHTJAR
Category:
Gaming / Branded mobile games
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
Harvey Nichols
Title:
Summer Sale
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Macmillan
Title:
Infi-Knit
Category:
Websites / Public Service/Non-Profit
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Dairy Crest
Title:
Country Life - The Great British Picnic App
Category:
Branded Applications / Branded applications
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Branded Applications / Branded applications
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
Orange
Title:
The Feed
Category:
Social Media / Best Use of Social Media
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Sony Music
Title:
The Vaccines 'Wetsuit' Instagram Video
Category:
Social Media / Best Use of Social Media
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Kerry Foods
Title:
Kitchen
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Wrigley
Title:
Blue Skittles - Like The Rainbow
Category:
Social Media / Best Use of Social Media
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Heineken
Title:
Heineken Star Player
Category:
Mobile Applications/Sites / Consumer Goods
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Google
Title:
Oxford Circus
Category:
Out Of Home / Billboards - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
War Child
Title:
Grenade
Category:
Collateral Design / Posters - Single
Award:
2012 Design Merit Award
Points:
5.0
Client:
MERCEDES BENZ
Title:
ESCAPE THE MAP
Category:
Brand Transformation / Single
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
DIAGEO
Title:
GUINNESS XMAS CAMPAIGN
Category:
Out Of Home / Billboards - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Mobile Applications/Sites / Social Networks/Community
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Johnnie Walker
Title:
Step Together
Category:
Consumer Television / Over 60 second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
IBM
Title:
Predictions
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Google Chrome
Title:
Jamal Edwards
Category:
Consumer Television / Over 60 second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Yeo Valley
Title:
Boyband
Category:
Consumer Television / Over 60 second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
T-Mobile
Title:
What Britain Loves
Category:
Consumer Television / Over 60 second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
PERNOD RICARD
Title:
Absolut Blank Live
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
BBC R&D, North Lab
Title:
BBC Philharmonic Maestro
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
John Lewis Partnership
Title:
The Long Wait
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Wrigley
Title:
Blue Skittles - Like The Rainbow
Category:
Best Brand Channel
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
Wrigley
Title:
Skittles - Welcome to the Rainbow
Category:
Best Brand Channel
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
Sainsbury's
Title:
1 Million Kids Challenge
Category:
Non-Broadcast / Online
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
The British Heart Foundation
Title:
BHF - Vinnie
Category:
Non-Broadcast / Online
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Non-Broadcast / Offline
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Online Films & Video / Short Form - Single
Award:
2012 Interactive Merit Award
Points:
5.0
