The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
The Hire - Powder Keg, Star, The Follow
Agency: Fallon / Minneapolis Client: BMW North America Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 50.0
Matchbook
Agency: BBDO / New York Client: Guinness Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 25.0
Cigars/Announcements/Labor
Agency: Young & Rubicam / Chicago Client: Misericordia Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Points: 25.0
The Hire - Powder Keg, Star, The Follow
Agency: Fallon / Minneapolis Client: BMW North America Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 25.0
Collage
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 25.0
Dots
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 25.0
HP Invent-Music Composer
Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett Packard Category: Banners / Banner - Single
Points: 25.0
HP Invent Banner Campaign
Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett Packard Category: Banners / Banner - Campaign
Points: 25.0
Tag, Tailgating, Shade Runner
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Campaign
Points: 25.0
vw.com/autoshow
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Promotional Advertising / Promotional Advertising - Web Sites
Points: 25.0
Absolut LA
Agency: TBWA\Chiat\Day / New York Client: Absolut Vodka Category: Outdoor / Outdoor: Single
Points: 25.0
Got used interactive cd
Agency: Archrival / Lincoln Client: nebraska book company Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Points: 25.0
Maxygen 2000 Annual Report
Agency: Cahan & Associates / San Francisco Client: Maxygen Category: Brand and Corporate Identity Design / Annual Report
Points: 25.0
Queen, Churchill, Pope Mobile, Ostrich Egg
Agency: GSD&M / Austin Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Campaign
Points: 25.0
thetruth.com
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Points: 25.0
Beetle Hardhat
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 15.0
Mr. Camouflage Suit Maker
Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Points: 15.0
Beautiful Day, Deer Crossing, Rain Rain Go Away
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Radio / Consumer Radio: Campaign
Points: 15.0
Shade Runner
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Points: 15.0
Steve Sandoz Memorial Book
Agency: Sandstrom Design / Portland Client: Sandstrom Design Category: Publication Design / Book Jacket Design
Points: 15.0
City Snow, Dots Fence, Treadmill, Collage
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 15.0
Polecat, Gobble Gobble, Treats for Santa
Agency: Wieden+Kennedy / Portland Client: Miller High Life Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 15.0
2000 Annual Report
Agency: Cahan & Associates / San Francisco Client: Linear Technology Category: Brand and Corporate Identity Design / Annual Report
Points: 15.0
Conference Room
Agency: Fallon / Minneapolis Client: United Airlines Category: Trade / Trade Color Full Page or Spread: Single
Points: 15.0
Mangos Harmony CD-ROM Game
Agency: Mangos / Malvern Client: Mangos Category: Self-Promotion / Self-Promotion - CD-ROM
Points: 10.0
Mr. Company Computer Guy
Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Points: 10.0
Sixty Weeks
Agency: VCU Adcenter / Richmond Client: VCU Adcenter Category: Direct Mail / Direct Mail: Single
Points: 10.0
AllType
Agency: Leo Burnett / São Paulo Client: Kelloggs Category: Newspaper / Newspaper Over 600 Lines: Campaign
Points: 10.0
Lance Armstrong, Palm Trees, Sand, Skiers
Agency: Fallon / Minneapolis Client: Sports Illustrated Category: Collateral Advertising / Collateral Posters: Campaign
Points: 10.0
Food Chain Films Corporate Identity
Agency: Sandstrom Design / Portland Client: Food Chain Films Category: Brand and Corporate Identity / Corporate Identity
Points: 10.0
Be the One
Agency: Cramer-Krasselt / Milwaukee Client: Milwaukee Urban League Category: Package Design / Product Packaging: Campaign
Points: 10.0
Cayenne Banner Campaign
Agency: Carmichael Lynch / Minneapolis Client: Porsche Category: Banners / Banner - Campaign
Points: 10.0
Future Z Micro Site
Agency: TBWA\Chiat\Day / Los Angeles Client: Nissan Category: Beyond the Banner
Points: 10.0
Tazo 3 Stack Tins
Agency: Sandstrom Design / Portland Client: Tazo Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Points: 10.0
Organized
Agency: Carmichael Lynch / Minneapolis Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single
Points: 10.0
Filthy? Rich?
Agency: Carmichael Lynch / Minneapolis Client: American Standard Category: Trade / Trade Color Full Page or Spread: Single
Points: 10.0
Be Like Buddy Lee PDA
Agency: Fallon / Minneapolis Client: Lee Jeans Category: Wireless
Points: 10.0
Sandstrom Design Website
Agency: Sandstrom Design / Portland Client: Sandstrom Design Category: Self-Promotion / Self-Promotion - Web Sites
Points: 10.0
Growl for a Grand
Agency: Leo Burnett / London Client: Kellogg's Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Hanging Skates
Agency: Fallon / Minneapolis Client: The Hockey School Category: Trade / Trade Color Full Page or Spread: Campaign
Points: 5.0
Short, Inner, White
Agency: BBDO / New York Client: Guinness/Red Stripe Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Points: 5.0
Skating, Turkey, Theatre
Agency: BBDO / New York Client: Office of the Mayor Category: Public Service/Political / Public Service/Political Radio: Campaign
Points: 5.0
Feels Like a Million
Agency: Fallon / Minneapolis Client: BMW RAN LAST YEAR - DO NOT INCLUDE IN THE ONE SHOW V. 24 Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 5.0
Sixty Weeks
Agency: VCU Adcenter / Richmond Client: VCU Adcenter Category: Brand and Corporate Identity / Booklet/Brochure
Points: 5.0
Bowl Cut Call For Entries
Agency: WONGDOODY / Seattle Client: Belding Awards Category: Collateral Advertising / Collateral: Self-Promotion
Points: 5.0
Mr. Golf Ball Washer Inventor
Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Points: 5.0
Mr. Horsedrawn Carriage Driver
Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Points: 5.0
Mr. Male Fur Coat Wearer
Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Points: 5.0
Mr. Public Toilet Paper Refiller
Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Points: 5.0
Ping Pong
Agency: Mullen / Wenham Client: Mullen Category: Collateral Advertising / Collateral: Self-Promotion
Points: 5.0
Client:
BMW North America
Title:
The Hire - Powder Keg, Star, The Follow
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2002 Advertising Best of Show Pencil
Points:
50.0
Client:
Guinness
Title:
Matchbook
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Misericordia
Title:
Cigars/Announcements/Labor
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
BMW North America
Title:
The Hire - Powder Keg, Star, The Follow
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Nike
Title:
Collage
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Nike
Title:
Dots
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Hewlett Packard
Title:
HP Invent-Music Composer
Category:
Banners / Banner - Single
Award:
2002 Interactive Gold Pencil
Points:
25.0
Client:
Hewlett Packard
Title:
HP Invent Banner Campaign
Category:
Banners / Banner - Campaign
Award:
2002 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Tag, Tailgating, Shade Runner
Category:
Consumer Television / Consumer Television Over :30 Campaign
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Volkswagen of America
Title:
vw.com/autoshow
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Award:
2002 Interactive Gold Pencil
Points:
25.0
Client:
Absolut Vodka
Title:
Absolut LA
Category:
Outdoor / Outdoor: Single
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
nebraska book company
Title:
Got used interactive cd
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Award:
2002 Interactive Gold Pencil
Points:
25.0
Client:
Maxygen
Title:
Maxygen 2000 Annual Report
Category:
Brand and Corporate Identity Design / Annual Report
Award:
2002 Design Gold Pencil
Points:
25.0
Client:
Land Rover North America
Title:
Queen, Churchill, Pope Mobile, Ostrich Egg
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
thetruth.com
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Award:
2002 Interactive Gold Pencil
Points:
25.0
Client:
Volkswagen of America
Title:
Beetle Hardhat
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Anheuser-Busch
Title:
Mr. Camouflage Suit Maker
Category:
Consumer Radio / Consumer Radio: Single
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Volkswagen of America
Title:
Beautiful Day, Deer Crossing, Rain Rain Go Away
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Nike
Title:
Shade Runner
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Sandstrom Design
Title:
Steve Sandoz Memorial Book
Category:
Publication Design / Book Jacket Design
Award:
2002 Design Silver Pencil
Points:
15.0
Client:
Nike
Title:
City Snow, Dots Fence, Treadmill, Collage
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Miller High Life
Title:
Polecat, Gobble Gobble, Treats for Santa
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Linear Technology
Title:
2000 Annual Report
Category:
Brand and Corporate Identity Design / Annual Report
Award:
2002 Design Silver Pencil
Points:
15.0
Client:
United Airlines
Title:
Conference Room
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Mangos
Title:
Mangos Harmony CD-ROM Game
Category:
Self-Promotion / Self-Promotion - CD-ROM
Award:
2002 Interactive Bronze Pencil
Points:
10.0
Client:
Anheuser-Busch
Title:
Mr. Company Computer Guy
Category:
Consumer Radio / Consumer Radio: Single
Award:
2002 Advertising Bronze Pencil
Points:
10.0
Client:
VCU Adcenter
Title:
Sixty Weeks
Category:
Direct Mail / Direct Mail: Single
Award:
2002 Design Bronze Pencil
Points:
10.0
Client:
Kelloggs
Title:
AllType
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Award:
2002 Advertising Bronze Pencil
Points:
10.0
Client:
Sports Illustrated
Title:
Lance Armstrong, Palm Trees, Sand, Skiers
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2002 Advertising Bronze Pencil
Points:
10.0
Client:
Food Chain Films
Title:
Food Chain Films Corporate Identity
Category:
Brand and Corporate Identity / Corporate Identity
Award:
2002 Design Bronze Pencil
Points:
10.0
Client:
Milwaukee Urban League
Title:
Be the One
Category:
Package Design / Product Packaging: Campaign
Award:
2002 Design Bronze Pencil
Points:
10.0
Client:
Porsche
Title:
Cayenne Banner Campaign
Category:
Banners / Banner - Campaign
Award:
2002 Interactive Bronze Pencil
Points:
10.0
Client:
Nissan
Title:
Future Z Micro Site
Category:
Beyond the Banner
Award:
2002 Interactive Bronze Pencil
Points:
10.0
Client:
Tazo
Title:
Tazo 3 Stack Tins
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Award:
2002 Design Bronze Pencil
Points:
10.0
Client:
IKEA
Title:
Organized
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2002 Advertising Bronze Pencil
Points:
10.0
Client:
American Standard
Title:
Filthy? Rich?
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2002 Advertising Bronze Pencil
Points:
10.0
Client:
Lee Jeans
Title:
Be Like Buddy Lee PDA
Category:
Wireless
Award:
2002 Interactive Bronze Pencil
Points:
10.0
Client:
Sandstrom Design
Title:
Sandstrom Design Website
Category:
Self-Promotion / Self-Promotion - Web Sites
Award:
2002 Interactive Bronze Pencil
Points:
10.0
Client:
Kellogg's
Title:
Growl for a Grand
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
The Hockey School
Title:
Hanging Skates
Category:
Trade / Trade Color Full Page or Spread: Campaign
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Guinness/Red Stripe
Title:
Short, Inner, White
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Office of the Mayor
Title:
Skating, Turkey, Theatre
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
BMW RAN LAST YEAR - DO NOT INCLUDE IN THE ONE SHOW V. 24
Title:
Feels Like a Million
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
VCU Adcenter
Title:
Sixty Weeks
Category:
Brand and Corporate Identity / Booklet/Brochure
Award:
2002 Design Merit Award
Points:
5.0
Client:
Belding Awards
Title:
Bowl Cut Call For Entries
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Anheuser-Busch
Title:
Mr. Golf Ball Washer Inventor
Category:
Consumer Radio / Consumer Radio: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Anheuser-Busch
Title:
Mr. Horsedrawn Carriage Driver
Category:
Consumer Radio / Consumer Radio: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Anheuser-Busch
Title:
Mr. Male Fur Coat Wearer
Category:
Consumer Radio / Consumer Radio: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Anheuser-Busch
Title:
Mr. Public Toilet Paper Refiller
Category:
Consumer Radio / Consumer Radio: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Mullen
Title:
Ping Pong
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2002 Advertising Merit Award
Points:
5.0
