The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Believe
Agency: McCann Worldgoup SF & T.A.G./AKQA / San Francisco Client: Microsoft XBOX Halo 3 Category: Integrated Branding / Integrated Branding Campaign
Points: 50.0
Believe
Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Non-Broadcast / Campaign
Points: 25.0
BBC Cables Campaign
Agency: BBDO / New York Client: BBC World Category: Environmental Design / Campaign
Points: 25.0
BFD Builder and Pizza Tracker
Agency: Crispin Porter + Bogusky / Coconut Grove Client: Domino's Category: Web Sites / E-Commerce
Points: 25.0
"Apple Mac Music Video"
Agency: Dennis Liu Client: Apple/The Bird & the Bee Category: Music / Integration of a brand in a music environment
Points: 25.0
Making of/John 117 Monument
Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Points: 25.0
Picturetown
Agency: MRM Worldwide / New York Client: Nikon Category: Web Sites / Community-driven
Points: 25.0
Wall Mural Campaign
Agency: BBDO / New York Client: Havaianas Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Points: 25.0
Milk Get the Glass Site
Agency: Goodby, Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Advisory Board Category: Brand Gaming / Online
Points: 25.0
“D’oh Thank Heaven:” Simpsons Kwik-E-Mart
Agency: TracyLocke/Freshworks / Dallas Client: 7-Eleven Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 25.0
NewsBreaker Live
Agency: SS+K / New York Client: msnbc.com Category: Brand Gaming / Offline
Points: 25.0
Voyeur Integrated Campaign
Agency: BBDO / New York Client: HBO/Voyeur Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Points: 25.0
Voyeur Integrated Campaign
Agency: BBDO / New York Client: HBO/Voyeur Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Believe
Agency: McCann Worldgoup SF & T.A.G./AKQA / San Francisco Client: Microsoft XBOX Halo 3 Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Wopperfreakout
Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
The Key to Reserva
Agency: RSA Films / Los Angeles Client: Freixenet Category: Branded Content / Single
Points: 25.0
Voyeur Integrated Campaign
Agency: BBDO / New York Client: HBO/Voyeur Category: Branded Content / Campaign
Points: 25.0
Ketchup
Agency: Saatchi & Saatchi New York / New York Client: Procter & Gamble/Tide Ultra Category: Consumer Newspaper / Full Page or Spread - Single
Points: 25.0
DVD
Agency: The Richards Group / Dallas Client: Motel 6 Category: Consumer Radio / Single
Points: 25.0
Stains don't stand a chance
Agency: Saatchi & Saatchi New York / New York Client: Procter & Gamble Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 25.0
Man Mom Radio
Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Radio / Campaign
Points: 25.0
A Fuller Spectrum of News
Agency: SS+K / New York Client: msnbc.com Category: Integrated Branding Campaign / Interactive and Non-Interactive
Points: 25.0
Thanks-o-matic
Agency: Crispin Porter + Bogusky / Coconut Grove Client: PLUS Category: Self-Promotion / Websites
Points: 25.0
Diorama
Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Consumer Television / Over :30 - Single - max. :90
Points: 25.0
Daub & Bauble
Agency: Wink / Minneapolis Client: Goodwell & Company Category: Package Design / Campaign
Points: 25.0
NET10 Animations
Agency: Droga5 / New York Client: TracFone Category: Consumer Television / Over :30 - Campaign
Points: 25.0
Interview
Agency: Saatchi & Saatchi New York / New York Client: Procter & Gamble/Tide-to-Go Category: Consumer Television / :30/:25 - Single
Points: 25.0
Milk Get the Glass Site
Agency: Goodby, Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Advisory Board Category: Microsites / Corporate Image
Points: 25.0
Mac vs PC (Security/Stuffed/Flashback)
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Consumer Television / :30/:25 - Campaign
Points: 25.0
Burger Queen, Home of Whatever, Whopper Swap
Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Consumer Television / :30/:25 - Campaign
Points: 25.0
Taste Test
Agency: Saatchi & Saatchi New York / New York Client: Novartis/Buckley's cough syrup Category: Consumer Television / :20 and Under - Campaign
Points: 25.0
The Gamekillers TV Show - Episode 1
Agency: BBH / New York Client: Unilever Category: Television / Unscripted series
Points: 25.0
Scorsese
Agency: BBDO / New York Client: AT&T Category: Cinema Advertising / Single - Maximum 3 minutes
Points: 25.0
Year Zero Alternate Reality Game
Agency: 42 Entertainment / Pasadena Client: NIN Category: Gaming / Online gaming
Points: 25.0
Voyeur Projection Installation
Agency: BBDO / New York Client: HBO/Voyeur Category: Environmental Design / Single
Points: 25.0
Apple 1984 Focus Groups
Agency: Arnold Worldwide / Boston Client: Arnold Category: Non-Broadcast / Single
Points: 25.0
Happiness Factory, The Movie
Agency: Psyop / New York Client: Coca-Cola Category: Non-Broadcast / Single
Points: 15.0
Feast
Agency: TBWAChiatDay / New York Client: Snickers Category: Non-Broadcast / Campaign
Points: 15.0
Voyeur
Agency: BBDO / New York Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 15.0
People We Can't Sleep With
Agency: Wieden+Kennedy / Portland Client: Wieden+Kennedy Category: Collateral / Self-promotion (Agencies or individuals )
Points: 15.0
Year Zero Alternate Reality Game
Agency: 42 Entertainment / Pasadena Client: NIN Category: Music / Integration of a brand in a music environment
Points: 15.0
Voyeur
Agency: BBDO / New York Client: HBO Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 15.0
Virtual Watch
Agency: Arc/Leo Burnett / Lisbon Client: One Watches Category: Direct Mail / Single
Points: 15.0
Typophile Film Festival 4
Agency: VA441/BYU / Salt Lake City Client: Typophile/Punchcut Category: Broadcast Design / Single
Points: 15.0
Tap Project
Agency: Droga5 / New York Client: Unicef/Tap Project Category: Integrated Branding / Integrated Branding Campaign
Points: 15.0
AXE The Gamekillers TV Show
Agency: BBH / New York Client: Unilever Category: Branded Content / Campaign
Points: 15.0
WhopperFreakout.com
Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Online Branded Content / Single
Points: 15.0
Soy Sauce
Agency: Saatchi & Saatchi New York / New York Client: Procter & Gamble/Tide Ultra Category: Consumer Newspaper / Full Page or Spread - Single
Points: 15.0
Adobe Creativity Conducted Flash Interactive Wall
Agency: Blitz / Los Angeles Client: Adobe Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Points: 15.0
Client:
Microsoft XBOX Halo 3
Title:
Believe
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Best of Show Pencil
Points:
50.0
Client:
Microsoft XBOX Halo 3
Title:
Believe
Category:
Non-Broadcast / Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
BBC World
Title:
BBC Cables Campaign
Category:
Environmental Design / Campaign
Award:
2008 Design Gold Pencil
Points:
25.0
Client:
Domino's
Title:
BFD Builder and Pizza Tracker
Category:
Web Sites / E-Commerce
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
Apple/The Bird & the Bee
Title:
"Apple Mac Music Video"
Category:
Music / Integration of a brand in a music environment
Award:
2008 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Microsoft XBOX Halo 3
Title:
Making of/John 117 Monument
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Nikon
Title:
Picturetown
Category:
Web Sites / Community-driven
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
Havaianas
Title:
Wall Mural Campaign
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
California Fluid Milk Processors Advisory Board
Title:
Milk Get the Glass Site
Category:
Brand Gaming / Online
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
7-Eleven
Title:
“D’oh Thank Heaven:” Simpsons Kwik-E-Mart
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Gold Pencil
Points:
25.0
Client:
msnbc.com
Title:
NewsBreaker Live
Category:
Brand Gaming / Offline
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
HBO/Voyeur
Title:
Voyeur Integrated Campaign
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
HBO/Voyeur
Title:
Voyeur Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Microsoft XBOX Halo 3
Title:
Believe
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Wopperfreakout
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Freixenet
Title:
The Key to Reserva
Category:
Branded Content / Single
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
HBO/Voyeur
Title:
Voyeur Integrated Campaign
Category:
Branded Content / Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Procter & Gamble/Tide Ultra
Title:
Ketchup
Category:
Consumer Newspaper / Full Page or Spread - Single
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Motel 6
Title:
DVD
Category:
Consumer Radio / Single
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Procter & Gamble
Title:
Stains don't stand a chance
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Combos
Title:
Man Mom Radio
Category:
Consumer Radio / Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
msnbc.com
Title:
A Fuller Spectrum of News
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
PLUS
Title:
Thanks-o-matic
Category:
Self-Promotion / Websites
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
Microsoft XBOX Halo 3
Title:
Diorama
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Goodwell & Company
Title:
Daub & Bauble
Category:
Package Design / Campaign
Award:
2008 Design Gold Pencil
Points:
25.0
Client:
TracFone
Title:
NET10 Animations
Category:
Consumer Television / Over :30 - Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Procter & Gamble/Tide-to-Go
Title:
Interview
Category:
Consumer Television / :30/:25 - Single
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
California Fluid Milk Processors Advisory Board
Title:
Milk Get the Glass Site
Category:
Microsites / Corporate Image
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
Apple
Title:
Mac vs PC (Security/Stuffed/Flashback)
Category:
Consumer Television / :30/:25 - Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Burger Queen, Home of Whatever, Whopper Swap
Category:
Consumer Television / :30/:25 - Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Novartis/Buckley's cough syrup
Title:
Taste Test
Category:
Consumer Television / :20 and Under - Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Unilever
Title:
The Gamekillers TV Show - Episode 1
Category:
Television / Unscripted series
Award:
2008 Branded Entertainment Gold Pencil
Points:
25.0
Client:
AT&T
Title:
Scorsese
Category:
Cinema Advertising / Single - Maximum 3 minutes
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
HBO
Title:
HBO Voyeur
Category:
Web Sites / Corporate Image
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
NIN
Title:
Year Zero Alternate Reality Game
Category:
Gaming / Online gaming
Award:
2008 Branded Entertainment Gold Pencil
Points:
25.0
Client:
HBO/Voyeur
Title:
Voyeur Projection Installation
Category:
Environmental Design / Single
Award:
2008 Design Gold Pencil
Points:
25.0
Client:
Arnold
Title:
Apple 1984 Focus Groups
Category:
Non-Broadcast / Single
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Coca-Cola
Title:
Happiness Factory, The Movie
Category:
Non-Broadcast / Single
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Snickers
Title:
Feast
Category:
Non-Broadcast / Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
HBO
Title:
Voyeur
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Wieden+Kennedy
Title:
People We Can't Sleep With
Category:
Collateral / Self-promotion (Agencies or individuals )
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
NIN
Title:
Year Zero Alternate Reality Game
Category:
Music / Integration of a brand in a music environment
Award:
2008 Branded Entertainment Silver Pencil
Points:
15.0
Client:
HBO
Title:
Voyeur
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Silver Pencil
Points:
15.0
Client:
One Watches
Title:
Virtual Watch
Category:
Direct Mail / Single
Award:
2008 Design Silver Pencil
Points:
15.0
Client:
Typophile/Punchcut
Title:
Typophile Film Festival 4
Category:
Broadcast Design / Single
Award:
2008 Design Silver Pencil
Points:
15.0
Client:
Unicef/Tap Project
Title:
Tap Project
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Unilever
Title:
AXE The Gamekillers TV Show
Category:
Branded Content / Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Burger King
Title:
WhopperFreakout.com
Category:
Online Branded Content / Single
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
Procter & Gamble/Tide Ultra
Title:
Soy Sauce
Category:
Consumer Newspaper / Full Page or Spread - Single
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Adobe
Title:
Adobe Creativity Conducted Flash Interactive Wall
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Award:
2008 Interactive Silver Pencil
Points:
15.0
