The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Chalkbot
Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Interactive Advertising / Environmental / Experiential - Single
Points: 50.0
We Choose The Moon
Agency: The Martin Agency / Richmond Client: John F. Kennedy Presidential Library & Museum Category: Websites & Microsites / Public Service/ Non-Profit
Points: 25.0
Boone Oakley Website
Agency: Boone Oakley / Charlotte Client: Boone Oakley Category: Websites & Microsites / Self-Promotion
Points: 25.0
www.hboimagine.com
Agency: BBDO / New York Client: HBO Category: Websites & Microsites / Services
Points: 25.0
Real Racing GTI
Agency: AKQA / Washington Client: Volkswagen Category: Mobile Applications/Sites / Branded Games
Points: 25.0
The Man Your Man Could Smell Like
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Points: 25.0
The Google Job Experiment
Agency: Alec Brownstein / New York Client: Self Promotion Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Points: 25.0
Chalkbot
Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Interactive Advertising / Environmental / Experiential - Single
Points: 25.0
Cube Film Installation
Agency: BBDO / New York Client: HBO Category: Outdoor Design / Single
Points: 25.0
Be Stupid (Image)
Agency: Anomaly / New York Client: Diesel Category: Out Of Home/Outdoor / Campaign
Points: 25.0
Replay
Agency: TBWAChiatDay / Los Angeles Client: Gatorade Category: Branded Content / Campaign
Points: 25.0
Be Stupid Manifesto
Agency: Anomaly / New York Client: Diesel Category: Collateral / Posters, P.O.P. and In-Store - Single
Points: 25.0
DuPont: Helping Rebuild Greensburg
Agency: OgilvyEntertainment / New York Client: DuPont Category: Television / Unscripted series
Points: 25.0
Yes, Virginia
Agency: JWT NY / The Ebeling Group Client: Macy's Category: Television / Specials or one-time screening
Points: 25.0
Nike Livestrong Integrated Campaign
Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Innovation in Advertising / Campaign
Points: 25.0
Replay
Agency: TBWAChiatDay / Los Angeles Client: Gatorade Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
We Choose The Moon
Agency: The Martin Agency / Richmond Client: John F. Kennedy Presidential Library & Museum Category: Online Films And Video / Event or Live Webcast - Single
Points: 25.0
Cube Film Installation
Agency: BBDO / New York Client: HBO Category: Experiential Advertising / Single
Points: 25.0
bing-a-thon
Agency: Creative Artists Agency / Los Angeles Client: Microsoft Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 25.0
END THE LIES
Agency: Design Army / Washington Client: Human Rights Campaign Category: Branding / Annual Report
Points: 25.0
Zack Johnson
Agency: Leo Burnett / Chicago Client: P&G Tampax Category: Online Films And Video / Long Form - Single
Points: 25.0
Guitar Hero
Agency: Creative Artists Agency / Los Angeles Client: Activision Category: Music / Integration of a brand in a music environment
Points: 25.0
Cube Film Installation
Agency: BBDO / New York Client: HBO Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 25.0
It's About You Films
Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Online Films And Video / Long Form - Series/Episodes
Points: 25.0
nook
Agency: R/GA / New York Client: Barnes & Noble Category: Branding / Logo/Trademark Design - Single Only
Points: 25.0
Nike Livestrong Integrated Campaign
Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 25.0
Gatorade Replay
Agency: TBWAChiatDay / Los Angeles Client: Gatorade Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 25.0
Gorilla Coffee 1lb Bag
Agency: 1 Trick Pony / Hammonton Client: Gorilla Coffee Category: Package Design / Single
Points: 25.0
Standard #2
Agency: Euro RSCG New York / New York Client: Heineken/Dos Equis Category: Consumer Radio / Single
Points: 25.0
Puppies; Dance Club; Oktoberfest
Agency: Devito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Campaign
Points: 15.0
We Choose The Moon
Agency: The Martin Agency / Richmond Client: John F. Kennedy Presidential Library & Museum Category: Craft / Interface Design
Points: 15.0
Button Fly
Agency: Sagmeister Inc. / New York Client: Levi's Strauss Category: Collateral Design / Posters, P.O.P and in-Store - Single
Points: 15.0
Model, Gym, Bird
Agency: La Comunidad / Miami Client: MTV Category: Consumer Television / Over :30 - Campaign
Points: 15.0
Different Scents for Different Gents
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Points: 15.0
Twelpforce
Agency: Crispin Porter + Bogusky / Boulder Client: Best Buy Category: Websites & Microsites / Social Networks/ Community
Points: 15.0
Index
Agency: Droga5 / New York Client: Puma Category: Mobile Applications/Sites / Consumer Goods
Points: 15.0
Cube Film Installation
Agency: BBDO / New York Client: HBO Category: Out Of Home/Outdoor / Single
Points: 15.0
Undergraduate Catalog
Agency: Visual Arts Press, Ltd. / New York Client: School of Visual Arts Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Points: 15.0
NIKEiD iPhone Application
Agency: R/GA / New York Client: Nike Category: Mobile Applications/Sites / E-Commerce
Points: 15.0
Did You Know?
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Points: 15.0
Priceless Picks
Agency: McCann Erickson / New York City Client: MasterCard Category: Mobile Applications/Sites / Social Networks/ Community
Points: 15.0
Give it a Ponder
Agency: Young & Rubicam New York / New York Client: LG Mobile Category: Consumer Television / Commercials of var. length - Campaign
Points: 15.0
Augmented Reality Banner
Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Interactive Advertising / Augmented Reality
Points: 15.0
Date
Agency: Mullen / Wenham Client: Boston Bruins Category: Consumer Television / Under $80K Budget - Single
Points: 15.0
NOW Widget Banner III
Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Single
Points: 15.0
5 Ingredient Outdoor Campaign
Agency: Goodby, Silverstein & Partners / san francisco Client: Haagen Dazs Category: Outdoor Design / Campaign
Points: 15.0
Sprint Widget Banner Campaign
Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Campaign
Points: 15.0
OOH Campaign
Agency: Ogilvy New York / New York Client: IBM Category: Outdoor Design / Campaign
Points: 15.0
Yes, Virginia
Agency: JWT New York / New York Client: Macy's Category: Branded Content / Single
Points: 15.0
HBO Imagine Integrated Campaign
Agency: BBDO / New York Client: HBO Category: Interactive Advertising / Environmental / Experiential - Campaign
Points: 15.0
Client:
Nike Livestrong Foundation
Title:
Chalkbot
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2010 Interactive Best of Show Pencil
Points:
50.0
Client:
John F. Kennedy Presidential Library & Museum
Title:
We Choose The Moon
Category:
Websites & Microsites / Public Service/ Non-Profit
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
Boone Oakley
Title:
Boone Oakley Website
Category:
Websites & Microsites / Self-Promotion
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
HBO
Title:
www.hboimagine.com
Category:
Websites & Microsites / Services
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
Real Racing GTI
Category:
Mobile Applications/Sites / Branded Games
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
The Man Your Man Could Smell Like
Category:
Consumer Television / :30/:25 - Single
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
Self Promotion
Title:
The Google Job Experiment
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
Nike Livestrong Foundation
Title:
Chalkbot
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
HBO
Title:
Cube Film Installation
Category:
Outdoor Design / Single
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
Diesel
Title:
Be Stupid (Image)
Category:
Out Of Home/Outdoor / Campaign
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
Replay
Category:
Branded Content / Campaign
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
Diesel
Title:
Be Stupid Manifesto
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
DuPont
Title:
DuPont: Helping Rebuild Greensburg
Category:
Television / Unscripted series
Award:
2010 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Macy's
Title:
Yes, Virginia
Category:
Television / Specials or one-time screening
Award:
2010 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Nike Livestrong Foundation
Title:
Nike Livestrong Integrated Campaign
Category:
Innovation in Advertising / Campaign
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
Replay
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
John F. Kennedy Presidential Library & Museum
Title:
We Choose The Moon
Category:
Online Films And Video / Event or Live Webcast - Single
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
HBO
Title:
Cube Film Installation
Category:
Experiential Advertising / Single
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
bing-a-thon
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Human Rights Campaign
Title:
END THE LIES
Category:
Branding / Annual Report
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
P&G Tampax
Title:
Zack Johnson
Category:
Online Films And Video / Long Form - Single
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
Activision
Title:
Guitar Hero
Category:
Music / Integration of a brand in a music environment
Award:
2010 Branded Entertainment Gold Pencil
Points:
25.0
Client:
HBO
Title:
Cube Film Installation
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2010 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Nike Livestrong Foundation
Title:
It's About You Films
Category:
Online Films And Video / Long Form - Series/Episodes
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
Barnes & Noble
Title:
nook
Category:
Branding / Logo/Trademark Design - Single Only
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
Nike Livestrong Foundation
Title:
Nike Livestrong Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
Gatorade Replay
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
Gorilla Coffee
Title:
Gorilla Coffee 1lb Bag
Category:
Package Design / Single
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
Heineken/Dos Equis
Title:
Standard #2
Category:
Consumer Radio / Single
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
National Thoroughbred Racing Association
Title:
Puppies; Dance Club; Oktoberfest
Category:
Consumer Radio / Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
John F. Kennedy Presidential Library & Museum
Title:
We Choose The Moon
Category:
Craft / Interface Design
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Levi's Strauss
Title:
Button Fly
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
MTV
Title:
Model, Gym, Bird
Category:
Consumer Television / Over :30 - Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Different Scents for Different Gents
Category:
Consumer Television / :30/:25 - Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Best Buy
Title:
Twelpforce
Category:
Websites & Microsites / Social Networks/ Community
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Puma
Title:
Index
Category:
Mobile Applications/Sites / Consumer Goods
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
HBO
Title:
Cube Film Installation
Category:
Out Of Home/Outdoor / Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
School of Visual Arts
Title:
Undergraduate Catalog
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
Nike
Title:
NIKEiD iPhone Application
Category:
Mobile Applications/Sites / E-Commerce
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Did You Know?
Category:
Consumer Television / :20 and Under - Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
MasterCard
Title:
Priceless Picks
Category:
Mobile Applications/Sites / Social Networks/ Community
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
LG Mobile
Title:
Give it a Ponder
Category:
Consumer Television / Commercials of var. length - Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Augmented Reality Banner
Category:
Interactive Advertising / Augmented Reality
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Boston Bruins
Title:
Date
Category:
Consumer Television / Under $80K Budget - Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Sprint
Title:
NOW Widget Banner III
Category:
Interactive Advertising / Banners - Dynamic - Single
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Haagen Dazs
Title:
5 Ingredient Outdoor Campaign
Category:
Outdoor Design / Campaign
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
Sprint
Title:
Sprint Widget Banner Campaign
Category:
Interactive Advertising / Banners - Dynamic - Campaign
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
IBM
Title:
OOH Campaign
Category:
Outdoor Design / Campaign
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
Macy's
Title:
Yes, Virginia
Category:
Branded Content / Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
HBO
Title:
HBO Imagine Integrated Campaign
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Award:
2010 Interactive Silver Pencil
Points:
15.0
