The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


United States

Client

Title

Category

Award

Points

TBWAMedia Arts Lab + Apple Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Penta Pencil Points: 100.0
Global Nike Agency: Wieden+Kennedy / Portland + Wieden+Kennedy / Global Client: Nike Category: Penta Pencil Points: 100.0
The Refugee Nation Agency: Ogilvy / New York Client: Amnesty International Category: Branding / Logo Points: 50.0
The Refugee Nation Agency: Ogilvy / New York Client: Amnesty International Category: Experiential / Guerilla Points: 50.0
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Ambient / Immersive / Virtual Reality (VR) Points: 50.0
Zero Minutes of Fame Agency: Ogilvy & Mather / Chicago Client: The Brady Foundation Category: Innovation in Public Relations Points: 50.0
Lifeline Agency: Ogilvy / New York Client: Qualcomm Snapdragon Category: Online / Long Form - Single Points: 50.0
Spectacle of the Real Agency: BUCK / New York Client: Hulk Limbo, Inc. Category: Craft / Animation - Single or Series Points: 25.0
Google presents: The Hidden Worlds of the National Parks Agency: Google Brand Studio / San Francisco + Stink Digital / New York City + Ghost Robot / New York City Client: National Parks Service + Google Category: Craft - Innovation in Moving Image Craft / Visual Points: 25.0
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single Points: 25.0
Serena Williams' Match Point | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Innovation in Social Media Points: 25.0
Van Gogh BnB Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single Points: 25.0
Great Big Story Influencer Content Agency: Epic Signal / New York + Great Big Story / New York + Mekanism / New York Client: Great Big Story Category: Influencer Marketing / Episodic Points: 25.0
Crushed Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Campaign Points: 25.0
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Design / Immersive Design Points: 25.0
Bud Light Agency: jones knowles ritchie / New York Client: Bud Light Category: Branding / Rebranding Points: 25.0
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Branding / Brand Installations Points: 25.0
The New Airbnb App Agency: Airbnb / San Francisco Client: Airbnb Category: Mobile / User Experience Points: 25.0
The Refugee Nation Agency: Ogilvy / New York Client: Amnesty International Category: Experiential / Guerilla Points: 25.0
Edible Six Pack Rings Agency: We Believers / New York Client: Saltwater Brewery Category: Ambient / P.O.P. & In-Store - Single Points: 25.0
Adios Amigo Agency: Havas / New York + RadicalMedia / Santa Monica + Starcom Mediavest Group / New York + Edelman / New York Client: Heineken / Dos Equis Category: Media Relations Points: 25.0
The One Moment Agency: Ogilvy & Mather / Chicago Client: Morton Salt Category: Innovation in Film / Online Points: 25.0
Crushed Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Innovation in Film / Online Points: 25.0
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Ambient / Immersive / Installations Points: 25.0
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Events & Experiential Points: 25.0
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Ambient / Immersive / Digital Installations Points: 25.0
The Baby Stroller Test-Ride by Contours Agency: FCB / Chicago Client: Kolcraft Category: Ambient / Immersive / Installations Points: 25.0
Van Gogh BnB Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Ambient / Immersive / Installations Points: 25.0
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Craft / Use of Digital Technology - Single or Campaign Points: 25.0
Van Gogh BnB Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Innovation in Print & Outdoor / Ambient Media Points: 25.0
Care Counts Agency: DigitasLBi / Chicago + Ketchum / Chicago Client: Whirlpool Category: Community Building Points: 25.0
Steppenwolf Series I Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Series Points: 25.0
Made By Google Agency: Droga5 / New York + Google / Mountain View + PHD / New York + Essence / New York Client: Google Category: Mobile Advertising Points: 25.0
ANTIdiaRy Agency: R/GA / New York Client: Samsung Category: Gaming Points: 25.0
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Interactive / Ambient / Immersive Points: 25.0
Edible Six Pack Rings Agency: We Believers / New York Client: Saltwater Brewery Category: Reputation Management Points: 25.0
Swishy Chug: The Fake Brand That Led to Real Results Agency: Zimmerman Advertising / Fort Lauderdale + Finn Partners / San Francisco Client: Jamba Juice Category: Real-Time Response / Activity / Proactive Communications Points: 25.0
Van Gogh BnB Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Digital / Social Media & Viral Marketing Points: 25.0
President of Playlists Agency: Spotify / New York Client: Spotify Category: Real-Time Response / Activity / Proactive Communications Points: 25.0
Edible Six Pack Rings Agency: We Believers / New York Client: Saltwater Brewery Category: Packaging / Mass-market Points: 25.0
Serena Williams' Match Point | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Innovation in Interactive / Gaming Points: 25.0
Adios Amigo Agency: Havas / New York + Sound Lounge / New York Client: Heineken / Dos Equis Category: Craft / Writing - Single Points: 25.0
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Public Relations Points: 25.0
Lo & Behold: Reveries of the Connected World Agency: Pereira & O'Dell / New York + Saville Productions / Los Angeles Client: NETSCOUT Category: Broadcast / Long Form - Single Points: 25.0
Evan Agency: BBDO / New York + Smuggler / Los Angeles Client: Sandy Hook Promise Category: Film / Cinema / Fiction Points: 25.0
Fantastic Beasts and Where to Find Them Agency: Framestore / New York + Framestore / London Client: Warner Bros Category: Craft / Visual Effects / Animation Points: 25.0
Lo & Behold: Reveries of the Connected World Agency: Pereira & O'Dell / New York + Saville Productions / Los Angeles Client: NETSCOUT Category: Film / Cinema / Non-Fiction / Documentary Points: 25.0
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Craft / Use of Digital Technology - Single or Campaign Points: 25.0
Evan Agency: BBDO / New York + Smuggler / Los Angeles Client: Sandy Hook Promise Category: Online / Short Form - Single Points: 25.0
Land Lines Agency: Google Data Arts Team / San Francisco + YesYesNo / New York + Ubilabs / Hamburg Client: Google Data Arts Team Category: Innovation in Mobile Points: 25.0

Apple

TBWAMedia Arts Lab + Apple

Penta Pencil

2017 Penta Pencil Penta Pencil

100.0

Nike

Global Nike

Penta Pencil

2017 Penta Pencil Penta Pencil

100.0

Amnesty International

The Refugee Nation

Branding / Logo

2017 Design Best of Discipline Pencil

50.0

Amnesty International

The Refugee Nation

Experiential / Guerilla

2017 Cross-Platform Best of Discipline Pencil

50.0

Lockheed Martin

The Field Trip to Mars

Ambient / Immersive / Virtual Reality (VR)

2017 Interactive Best of Discipline Pencil

50.0

The Brady Foundation

Zero Minutes of Fame

Innovation in Public Relations

2017 Public Relations Best of Discipline Pencil

50.0

Qualcomm Snapdragon

Lifeline

Online / Long Form - Single

2017 Branded Entertainment Best of Discipline Pencil

50.0

Hulk Limbo, Inc.

Spectacle of the Real

Craft / Animation - Single or Series

2017 Design Gold Pencil

25.0

National Parks Service + Google

Google presents: The Hidden Worlds of the National Parks

Craft - Innovation in Moving Image Craft / Visual

2017 Moving Image Craft Gold Pencil

25.0

Lockheed Martin

The Field Trip to Mars

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

2017 Print & Outdoor Gold Pencil

25.0

Gatorade

Serena Williams' Match Point | Gatorade

Innovation in Social Media

2017 Social Media Gold Pencil

25.0

Art Institute of Chicago

Van Gogh BnB

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

2017 Print & Outdoor Gold Pencil

25.0

Great Big Story

Great Big Story Influencer Content

Influencer Marketing / Episodic

2017 Social Influencer Marketing Gold Pencil

25.0

GEICO

Crushed

Online Films & Video / Short Form - Campaign

2017 Film Gold Pencil

25.0

Lockheed Martin

The Field Trip to Mars

Innovation in Design / Immersive Design

2017 Design Gold Pencil

25.0

Bud Light

Bud Light

Branding / Rebranding

2017 Design Gold Pencil

25.0

Lockheed Martin

The Field Trip to Mars

Branding / Brand Installations

2017 Design Gold Pencil

25.0

Airbnb

The New Airbnb App

Mobile / User Experience

2017 UX / UI Gold Pencil

25.0

Amnesty International

The Refugee Nation

Experiential / Guerilla

2017 Cross-Platform Gold Pencil

25.0

Saltwater Brewery

Edible Six Pack Rings

Ambient / P.O.P. & In-Store - Single

2017 Direct Marketing Gold Pencil

25.0

Heineken / Dos Equis

Adios Amigo

Media Relations

2017 Public Relations Gold Pencil

25.0

Morton Salt

The One Moment

Innovation in Film / Online

2017 Film Gold Pencil

25.0

GEICO

Crushed

Innovation in Film / Online

2017 Film Gold Pencil

25.0

Lockheed Martin

The Field Trip to Mars

Ambient / Immersive / Installations

2017 Direct Marketing Gold Pencil

25.0

Lockheed Martin

The Field Trip to Mars

Events & Experiential

2017 Public Relations Gold Pencil

25.0

Lockheed Martin

The Field Trip to Mars

Ambient / Immersive / Digital Installations

2017 Interactive Gold Pencil

25.0

Kolcraft

The Baby Stroller Test-Ride by Contours

Ambient / Immersive / Installations

2017 Direct Marketing Gold Pencil

25.0

Art Institute of Chicago

Van Gogh BnB

Ambient / Immersive / Installations

2017 Direct Marketing Gold Pencil

25.0

Lockheed Martin

The Field Trip to Mars

Craft / Use of Digital Technology - Single or Campaign

2017 Print & Outdoor Gold Pencil

25.0

Art Institute of Chicago

Van Gogh BnB

Innovation in Print & Outdoor / Ambient Media

2017 Print & Outdoor Gold Pencil

25.0

Whirlpool

Care Counts

Community Building

2017 Public Relations Gold Pencil

25.0

Steppenwolf Theatre

Steppenwolf Series I

Promotional / Posters - Series

2017 Design Gold Pencil

25.0

Google

Made By Google

Mobile Advertising

2017 Mobile Gold Pencil

25.0

Samsung

ANTIdiaRy

Gaming

2017 Mobile Gold Pencil

25.0

Lockheed Martin

The Field Trip to Mars

Innovation in Interactive / Ambient / Immersive

2017 Interactive Gold Pencil

25.0

Saltwater Brewery

Edible Six Pack Rings

Reputation Management

2017 Public Relations Gold Pencil

25.0

Jamba Juice

Swishy Chug: The Fake Brand That Led to Real Results

Real-Time Response / Activity / Proactive Communications

2017 Public Relations Gold Pencil

25.0

Art Institute of Chicago

Van Gogh BnB

Digital / Social Media & Viral Marketing

2017 Direct Marketing Gold Pencil

25.0

Spotify

President of Playlists

Real-Time Response / Activity / Proactive Communications

2017 Public Relations Gold Pencil

25.0

Saltwater Brewery

Edible Six Pack Rings

Packaging / Mass-market

2017 Design Gold Pencil

25.0

Gatorade

Serena Williams' Match Point | Gatorade

Innovation in Interactive / Gaming

2017 Interactive Gold Pencil

25.0

Heineken / Dos Equis

Adios Amigo

Craft / Writing - Single

2017 Radio Gold Pencil

25.0

Lockheed Martin

The Field Trip to Mars

Innovation in Public Relations

2017 Public Relations Gold Pencil

25.0

NETSCOUT

Lo & Behold: Reveries of the Connected World

Broadcast / Long Form - Single

2017 Branded Entertainment Gold Pencil

25.0

Sandy Hook Promise

Evan

Film / Cinema / Fiction

2017 Branded Entertainment Gold Pencil

25.0

Warner Bros

Fantastic Beasts and Where to Find Them

Craft / Visual Effects / Animation

2017 Mobile Gold Pencil

25.0

NETSCOUT

Lo & Behold: Reveries of the Connected World

Film / Cinema / Non-Fiction / Documentary

2017 Branded Entertainment Gold Pencil

25.0

Lockheed Martin

The Field Trip to Mars

Craft / Use of Digital Technology - Single or Campaign

2017 Direct Marketing Gold Pencil

25.0

Sandy Hook Promise

Evan

Online / Short Form - Single

2017 Branded Entertainment Gold Pencil

25.0

Google Data Arts Team

Land Lines

Innovation in Mobile

2017 Mobile Gold Pencil

25.0

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