The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Crushed
Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Campaign
Points: 25.0
The One Moment
Agency: Ogilvy & Mather / Chicago Client: Morton Salt Category: Innovation in Film / Online
Points: 25.0
Crushed
Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Innovation in Film / Online
Points: 25.0
Five Year Plan
Agency: Wieden+Kennedy / Portland + MJZ / Los Angeles Client: Old Spice Category: Television / Short Form - Single
Points: 25.0
Time Is Precious
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland Client: Nike Category: Television / Short Form - Campaign
Points: 25.0
Michael Phelps
Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York Client: Under Armour Category: Television / Long Form - Single
Points: 25.0
USA Women's Gymnastics
Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York Client: Under Armour Category: Television / Long Form - Single
Points: 25.0
Year In Search 2016
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles Client: Google Category: Television / Long Form - Single
Points: 25.0
Dream
Agency: DDB / New York Client: Wildlife Conservation Film Festival Category: Cinema Advertising
Points: 25.0
Michael Phelps
Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York Client: Under Armour Category: Online Films & Video / Short Form - Single
Points: 25.0
Evan
Agency: BBDO / New York + Smuggler / Los Angeles Client: Sandy Hook Promise Category: Online Films & Video / Short Form - Single
Points: 25.0
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles Client: Donate Life Category: Online Films & Video / Short Form - Single
Points: 25.0
Year In Search 2016
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles Client: Google Category: Online Films & Video / Short Form - Single
Points: 15.0
Spanish Lessons
Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Online Films & Video / Short Form - Campaign
Points: 15.0
Spanish Lessons
Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Under 100K Budget
Points: 15.0
Marco Polo
Agency: The Martin Agency / Richmond + RadicalMedia / New York Client: Geico Category: Television / Short Form - Single
Points: 15.0
Smell 'Em Who's Boss
Agency: Wieden+Kennedy / Portland + MJZ / Los Angeles Client: Old Spice Category: Television / Short Form - Campaign
Points: 15.0
Whale
Agency: Biscuit Filmworks and Revolver/Will O'Rourke / Los Angeles + Wieden+Kennedy / Portland Client: Old Spice Category: Television / Long Form - Single
Points: 15.0
Duel
Agency: Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles Client: Audi of America Category: Television / Long Form - Single
Points: 15.0
Year In Search 2016
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles Client: Google Category: Cinema Advertising
Points: 15.0
USA Women's Gymnastics
Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York Client: Under Armour Category: Online Films & Video / Short Form - Single
Points: 15.0
Dream
Agency: DDB / New York Client: Wildlife Conservation Film Festival Category: Online Films & Video / Short Form - Single
Points: 15.0
Crushed, Bagpipes
Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Single
Points: 10.0
Crushed, Grocery
Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Single
Points: 10.0
Unfairy Tales
Agency: 180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + Bubba's Chop Shop, Gilles + Cecilie Studio / Paris Client: UNICEF Category: Online Films & Video / Short Form - Campaign
Points: 10.0
Unacceptable Acceptance Letters
Agency: Goodby Silverstein & Partners / San Francisco + PRETTYBIRD / Culver City + Cut + Run / San Francisco + Spy Post / San Francisco Client: The Hunting Ground C/O Chain Camera Pictures Category: Under 100K Budget
Points: 10.0
Target Creates First Ever Live Music Video with Gwen Stefani
Agency: Deutsch / Los Angeles + Wondros / Los Angeles Client: Target Category: Innovation in Film / Television / Cinema
Points: 10.0
Bradshaw Stain
Agency: Saatchi & Saatchi / New York Client: Tide Category: Innovation in Film / Television / Cinema
Points: 10.0
Swap
Agency: BBDO / New York + O Positive / New York Client: Foot Locker Kids Category: Television / Short Form - Single
Points: 10.0
Unlimited Stories
Agency: Wieden+Kennedy / Portland + PRETTYBIRD / Culver City Client: Nike Category: Television / Short Form - Campaign
Points: 10.0
It's Not Surprising
Agency: The Martin Agency / Richmond + RadicalMedia / New York Client: GEICO Category: Television / Short Form - Campaign
Points: 10.0
Unlimited You
Agency: Wieden+Kennedy / Portland + PRETTYBIRD / Culver City Client: Nike Category: Television / Long Form - Single
Points: 10.0
Made the Johnsonville Way
Agency: Droga5 / New York + Johnsonville Sausage / Sheboygan Falls + Arts & Sciences / Los Angeles Client: Johnsonville Sausage Category: Television / Long Form - Campaign
Points: 10.0
Oscars
Agency: Anomaly / New York + Park Pictures / New York Client: Kohl's Category: Television / Long Form - Campaign
Points: 10.0
#Comeclean - Vajingle
Agency: 72andSunny / New York + PRETTYBIRD / Culver City + Final Cut / New York + Method NY / Company 3 / New York Client: Seventh Generation Category: Online Films & Video / Short Form - Single
Points: 10.0
Crushed, Racquetball
Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Single
Points: 5.0
Crushed, Massage
Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Single
Points: 5.0
Unlimited Together
Agency: Wieden+Kennedy / New York + Doomsday / LA Client: Nike and Jordan Brand Category: Online Films & Video / Short Form - Single
Points: 5.0
The Corner
Agency: Wieden+Kennedy / Portland + Iconoclast / Culver City Client: Powerade Category: Online Films & Video / Short Form - Single
Points: 5.0
Crushed, Pottery :30
Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Single
Points: 5.0
Crushed, Racquetball :30
Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Single
Points: 5.0
How Do You See Me?
Agency: Saatchi & Saatchi / New York + Pulse Films / Los Angeles Client: CoorDown Category: Online Films & Video / Short Form - Single
Points: 5.0
Call of Duty®: Infinite Warfare - Teammate Talk with Danny McBride
Agency: 72andSunny / Los Angeles + Pony Show Entertainment / Los Angeles Client: Activision Category: Online Films & Video / Short Form - Single
Points: 5.0
Unimpossible FIlms
Agency: BBDO / New York Client: GE Category: Online Films & Video / Short Form - Campaign
Points: 5.0
Why Can't Girls Code
Agency: McCann / New York + Tool of North America / New York + Spot Welders / New York + Company 3 / New York Client: Girls Who Code Category: Online Films & Video / Short Form - Campaign
Points: 5.0
Made the Johnsonville Way
Agency: Droga5 / New York + Johnsonville / Sheboygan Falls + T Group Productions / Culver City Client: Johnsonville Category: Online Films & Video / Short Form - Campaign
Points: 5.0
Ticket Twosdays
Agency: BBDO / New York + Arts & Sciences / New York Client: AT&T Category: Online Films & Video / Short Form - Campaign
Points: 5.0
Are you my Grandma?
Agency: Goodby Silverstein & Partners / San Francisco + Hungry Man / Los Angeles + HutchCo / Los Angeles + Theme Cloud / Bluffton Client: GRANDMA's Cookies Category: Online Films & Video / Short Form - Campaign
Points: 5.0
Did You Mean MailChimp?
Agency: Droga5 / New York + PHD / New York + Riff Raff / London Client: MailChimp Category: Online Films & Video / Short Form - Campaign
Points: 5.0
The Unseen
Agency: BBDO / New York + Anonymous Content / Los Angeles Client: AT&T Category: Online Films & Video / Long Form - Single
Points: 5.0
Client:
GEICO
Title:
Crushed
Category:
Online Films & Video / Short Form - Campaign
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
Morton Salt
Title:
The One Moment
Category:
Innovation in Film / Online
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
GEICO
Title:
Crushed
Category:
Innovation in Film / Online
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Five Year Plan
Category:
Television / Short Form - Single
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
Nike
Title:
Time Is Precious
Category:
Television / Short Form - Campaign
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
Under Armour
Title:
Michael Phelps
Category:
Television / Long Form - Single
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
Under Armour
Title:
USA Women's Gymnastics
Category:
Television / Long Form - Single
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
Google
Title:
Year In Search 2016
Category:
Television / Long Form - Single
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
Wildlife Conservation Film Festival
Title:
Dream
Category:
Cinema Advertising
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
Under Armour
Title:
Michael Phelps
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
Sandy Hook Promise
Title:
Evan
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
Donate Life
Title:
The World's Biggest Asshole
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
Google
Title:
Year In Search 2016
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Silver Pencil
Points:
15.0
Client:
Netflix - Narcos
Title:
Spanish Lessons
Category:
Online Films & Video / Short Form - Campaign
Award:
2017 Film Silver Pencil
Points:
15.0
Client:
Netflix - Narcos
Title:
Spanish Lessons
Category:
Under 100K Budget
Award:
2017 Film Silver Pencil
Points:
15.0
Client:
Geico
Title:
Marco Polo
Category:
Television / Short Form - Single
Award:
2017 Film Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Smell 'Em Who's Boss
Category:
Television / Short Form - Campaign
Award:
2017 Film Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Whale
Category:
Television / Long Form - Single
Award:
2017 Film Silver Pencil
Points:
15.0
Client:
Audi of America
Title:
Duel
Category:
Television / Long Form - Single
Award:
2017 Film Silver Pencil
Points:
15.0
Client:
Google
Title:
Year In Search 2016
Category:
Cinema Advertising
Award:
2017 Film Silver Pencil
Points:
15.0
Client:
Under Armour
Title:
USA Women's Gymnastics
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Silver Pencil
Points:
15.0
Client:
Wildlife Conservation Film Festival
Title:
Dream
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Silver Pencil
Points:
15.0
Client:
GEICO
Title:
Crushed, Bagpipes
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
GEICO
Title:
Crushed, Grocery
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
UNICEF
Title:
Unfairy Tales
Category:
Online Films & Video / Short Form - Campaign
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
The Hunting Ground C/O Chain Camera Pictures
Title:
Unacceptable Acceptance Letters
Category:
Under 100K Budget
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Target
Title:
Target Creates First Ever Live Music Video with Gwen Stefani
Category:
Innovation in Film / Television / Cinema
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Tide
Title:
Bradshaw Stain
Category:
Innovation in Film / Television / Cinema
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Foot Locker Kids
Title:
Swap
Category:
Television / Short Form - Single
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Unlimited Stories
Category:
Television / Short Form - Campaign
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
GEICO
Title:
It's Not Surprising
Category:
Television / Short Form - Campaign
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Unlimited You
Category:
Television / Long Form - Single
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Johnsonville Sausage
Title:
Made the Johnsonville Way
Category:
Television / Long Form - Campaign
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Kohl's
Title:
Oscars
Category:
Television / Long Form - Campaign
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Seventh Generation
Title:
#Comeclean - Vajingle
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
GEICO
Title:
Crushed, Racquetball
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
GEICO
Title:
Crushed, Massage
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Nike and Jordan Brand
Title:
Unlimited Together
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Powerade
Title:
The Corner
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
GEICO
Title:
Crushed, Pottery :30
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
GEICO
Title:
Crushed, Racquetball :30
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
CoorDown
Title:
How Do You See Me?
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Activision
Title:
Call of Duty®: Infinite Warfare - Teammate Talk with Danny McBride
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
GE
Title:
Unimpossible FIlms
Category:
Online Films & Video / Short Form - Campaign
Award:
2017 Film Merit Award
Points:
5.0
Client:
Girls Who Code
Title:
Why Can't Girls Code
Category:
Online Films & Video / Short Form - Campaign
Award:
2017 Film Merit Award
Points:
5.0
Client:
Johnsonville
Title:
Made the Johnsonville Way
Category:
Online Films & Video / Short Form - Campaign
Award:
2017 Film Merit Award
Points:
5.0
Client:
AT&T
Title:
Ticket Twosdays
Category:
Online Films & Video / Short Form - Campaign
Award:
2017 Film Merit Award
Points:
5.0
Client:
GRANDMA's Cookies
Title:
Are you my Grandma?
Category:
Online Films & Video / Short Form - Campaign
Award:
2017 Film Merit Award
Points:
5.0
Client:
MailChimp
Title:
Did You Mean MailChimp?
Category:
Online Films & Video / Short Form - Campaign
Award:
2017 Film Merit Award
Points:
5.0
Client:
AT&T
Title:
The Unseen
Category:
Online Films & Video / Long Form - Single
Award:
2017 Film Merit Award
Points:
5.0
