The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Innovation in Social Media
Points: 25.0
InstantDJ
Agency: BBDO / New York Client: Bacardi Category: Branded Social Post / Branded Social Post - Single
Points: 25.0
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Branded Social Post / Branded Social Post - Single
Points: 25.0
Cheetos Museum
Agency: Goodby Silverstein & Partners / San Francisco + Caviar / Los Angeles + Company 3 LA / Los Angeles Client: Cheetos Category: Social Engagement / User-Generated Content
Points: 25.0
Unsafety Check
Agency: J. Walter Thompson / New York Client: Black Lives Matter Category: Social Engagement / Community Building
Points: 25.0
Into HBO
Agency: Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles Client: HBO Category: Craft / Use of Visuals
Points: 25.0
Spanish Lessons
Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Branded Social Post / Branded Social Campaign
Points: 15.0
Swishy Chug: The Fake Brand That Led to Real Results
Agency: Zimmerman Advertising / Fort Lauderdale + Finn Partners / San Francisco Client: Jamba Juice Category: Branded Social Post / Real-Time Response
Points: 15.0
Spanish Lessons
Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Social Engagement / Community Building
Points: 15.0
Girl Emojis
Agency: Leo Burnett / Chicago Client: Procter & Gamble Category: Social Engagement / Community Building
Points: 15.0
Into HBO
Agency: Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles Client: HBO Category: Social Media Page by a Brand
Points: 10.0
Episode Leak
Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Branded Social Post / Branded Social Post - Single
Points: 10.0
Cheetos Museum
Agency: Goodby Silverstein & Partners / San Francisco + Caviar / Los Angeles + Company 3 LA / Los Angeles Client: Cheetos Category: Branded Social Post / Branded Social Campaign
Points: 10.0
Girl Emojis
Agency: Leo Burnett / Chicago Client: Procter & Gamble Category: Branded Social Post / Branded Social Campaign
Points: 10.0
Rule40
Agency: Leo Burnett / Chicago Client: Brooks Running Category: Branded Social Post / Branded Social Campaign
Points: 10.0
President of Playlists
Agency: Spotify / New York Client: Spotify Category: Branded Social Post / Real-Time Response
Points: 10.0
Girl Emojis
Agency: Leo Burnett / Chicago Client: Procter & Gamble Category: Branded Social Post / Real-Time Response
Points: 10.0
Doritos No Choice
Agency: Goodby Silverstein & Partners / San Francisco + Hey Wonderful / Los Angeles + Rock Paper Scissors / Los Angeles + One Union / San Francisco Client: Doritos Category: Social Engagement / Community Building
Points: 10.0
The Hashtag 500
Agency: Ogilvy / New York Client: NASCAR Category: Social Engagement / Community Building
Points: 10.0
The One Moment
Agency: Ogilvy & Mather / Chicago Client: Morton Salt Category: Craft / Use of Visuals
Points: 10.0
Olympics News Lab at Google
Agency: Google Brand Studio / San Francisco + Swift / Portland Client: Google Category: Craft / Use of Visuals
Points: 5.0
Adobe Photoshop - There's Magic Inside
Agency: Edelman / San Francisco Client: Adobe Category: Craft / Use of Visuals
Points: 5.0
Venmo Micro Hack
Agency: Deutsch / New York Client: WATERisLIFE Category: Innovation in Social Media
Points: 5.0
Valspar's Pinterest Analyzer
Agency: FCB / Chicago Client: Valspar Corporation Category: Innovation in Social Media
Points: 5.0
#BreakTheGame
Agency: Droga5 / New York + Under Armour / Baltimore + O POSITIVE / New York Client: Under Armour Category: Social Media Page by a Brand
Points: 5.0
In-a-Snap
Agency: BBDO / New York Client: Lowe's Category: Branded Social Post / Branded Social Post - Single
Points: 5.0
Holiday Wishes
Agency: Red Tettemer O'Connell + Partners / Philadelphia Client: Reyka Vodka Category: Branded Social Post / Branded Social Post - Single
Points: 5.0
Social Innovation Campaign
Agency: BBDO / New York Client: Lowe's Category: Branded Social Post / Branded Social Campaign
Points: 5.0
#BreakTheGame
Agency: Droga5 / New York + Under Armour / Baltimore + O POSITIVE / New York Client: Under Armour Category: Branded Social Post / Branded Social Campaign
Points: 5.0
The Adventures of Little Brush Big Brush
Agency: R/GA / London Client: Unilever - Signal Category: Branded Social Post / Branded Social Campaign
Points: 5.0
The Future of Hate: Stop HB757
Agency: DigitasLBi / Atlanta Client: Lost-n-Found Youth Category: Branded Social Post / Branded Social Campaign
Points: 5.0
DeleteToFeed
Agency: The Martin Agency / Richmond + MediaMonks / New York Client: Land O' Lakes Category: Branded Social Post / Branded Social Campaign
Points: 5.0
Olympics News Lab at Google
Agency: Google Brand Studio / San Francisco + Swift / Portland Client: Google Category: Branded Social Post / Branded Social Campaign
Points: 5.0
#BreakTheGame
Agency: Droga5 / New York + Under Armour / Baltimore + O POSITIVE / New York Client: Under Armour Category: Branded Social Post / Real-Time Response
Points: 5.0
Twitter Beef
Agency: VML / Kansas City Client: Wendy's Category: Branded Social Post / Real-Time Response
Points: 5.0
I'm Moving to Canada
Agency: Publicis / New York Client: Doctors of the World Category: Branded Social Post / Real-Time Response
Points: 5.0
Olympics News Lab at Google
Agency: Google Brand Studio / San Francisco + Swift / Portland Client: Google Category: Branded Social Post / Real-Time Response
Points: 5.0
Bradshaw Stain
Agency: Saatchi & Saatchi / New York Client: Tide Category: Branded Social Post / Real-Time Response
Points: 5.0
Dove: Dear Media
Agency: SapientRazorfish / New York Client: Dove Category: Branded Social Post / Real-Time Response
Points: 5.0
#BallersIntroContest
Agency: 360i / New York Client: HBO Category: Social Engagement / User-Generated Content
Points: 5.0
Keep Dancing Orlando
Agency: Push / Orlando + Deeb Studios / Orlando Client: The Orlando Community Category: Social Engagement / Community Building
Points: 5.0
Ponle Acento
Agency: LatinWorks / Austin Client: Major League Baseball Category: Social Engagement / Community Building
Points: 5.0
Santa Project
Agency: FigliuloandPartners / New York Client: Macy's Inc Category: Social Engagement / Community Building
Points: 5.0
Adobe Photoshop - There's Magic Inside
Agency: Edelman / San Francisco Client: Adobe Category: Social Engagement / Community Building
Points: 5.0
President of Playlists
Agency: Spotify / New York Client: Spotify Category: Craft / Writing
Points: 5.0
Netflix: The OA
Agency: Carrot Creative / Brooklyn, NY Client: Netflix Category: Craft / Use of Visuals
Points: 5.0
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Innovation in Social Media
Award:
2017 Social Media Gold Pencil
Points:
25.0
Client:
Bacardi
Title:
InstantDJ
Category:
Branded Social Post / Branded Social Post - Single
Award:
2017 Social Media Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Branded Social Post / Branded Social Post - Single
Award:
2017 Social Media Gold Pencil
Points:
25.0
Client:
Cheetos
Title:
Cheetos Museum
Category:
Social Engagement / User-Generated Content
Award:
2017 Social Media Gold Pencil
Points:
25.0
Client:
Black Lives Matter
Title:
Unsafety Check
Category:
Social Engagement / Community Building
Award:
2017 Social Media Gold Pencil
Points:
25.0
Client:
HBO
Title:
Into HBO
Category:
Craft / Use of Visuals
Award:
2017 Social Media Gold Pencil
Points:
25.0
Client:
Netflix - Narcos
Title:
Spanish Lessons
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Silver Pencil
Points:
15.0
Client:
Jamba Juice
Title:
Swishy Chug: The Fake Brand That Led to Real Results
Category:
Branded Social Post / Real-Time Response
Award:
2017 Social Media Silver Pencil
Points:
15.0
Client:
Netflix - Narcos
Title:
Spanish Lessons
Category:
Social Engagement / Community Building
Award:
2017 Social Media Silver Pencil
Points:
15.0
Client:
Procter & Gamble
Title:
Girl Emojis
Category:
Social Engagement / Community Building
Award:
2017 Social Media Silver Pencil
Points:
15.0
Client:
Bacardi
Title:
InstantDJ
Category:
Innovation in Social Media
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
HBO
Title:
Into HBO
Category:
Social Media Page by a Brand
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
Netflix - Narcos
Title:
Episode Leak
Category:
Branded Social Post / Branded Social Post - Single
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
Cheetos
Title:
Cheetos Museum
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
Procter & Gamble
Title:
Girl Emojis
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
Brooks Running
Title:
Rule40
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
Spotify
Title:
President of Playlists
Category:
Branded Social Post / Real-Time Response
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
Procter & Gamble
Title:
Girl Emojis
Category:
Branded Social Post / Real-Time Response
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
Doritos
Title:
Doritos No Choice
Category:
Social Engagement / Community Building
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
NASCAR
Title:
The Hashtag 500
Category:
Social Engagement / Community Building
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
Morton Salt
Title:
The One Moment
Category:
Craft / Use of Visuals
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
Google
Title:
Olympics News Lab at Google
Category:
Craft / Use of Visuals
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Adobe
Title:
Adobe Photoshop - There's Magic Inside
Category:
Craft / Use of Visuals
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
WATERisLIFE
Title:
Venmo Micro Hack
Category:
Innovation in Social Media
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Valspar Corporation
Title:
Valspar's Pinterest Analyzer
Category:
Innovation in Social Media
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Under Armour
Title:
#BreakTheGame
Category:
Social Media Page by a Brand
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Lowe's
Title:
In-a-Snap
Category:
Branded Social Post / Branded Social Post - Single
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Reyka Vodka
Title:
Holiday Wishes
Category:
Branded Social Post / Branded Social Post - Single
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Lowe's
Title:
Social Innovation Campaign
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Under Armour
Title:
#BreakTheGame
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Unilever - Signal
Title:
The Adventures of Little Brush Big Brush
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Lost-n-Found Youth
Title:
The Future of Hate: Stop HB757
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Land O' Lakes
Title:
DeleteToFeed
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Google
Title:
Olympics News Lab at Google
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Under Armour
Title:
#BreakTheGame
Category:
Branded Social Post / Real-Time Response
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Wendy's
Title:
Twitter Beef
Category:
Branded Social Post / Real-Time Response
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Doctors of the World
Title:
I'm Moving to Canada
Category:
Branded Social Post / Real-Time Response
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Google
Title:
Olympics News Lab at Google
Category:
Branded Social Post / Real-Time Response
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Tide
Title:
Bradshaw Stain
Category:
Branded Social Post / Real-Time Response
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Dove
Title:
Dove: Dear Media
Category:
Branded Social Post / Real-Time Response
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
HBO
Title:
#BallersIntroContest
Category:
Social Engagement / User-Generated Content
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
The Orlando Community
Title:
Keep Dancing Orlando
Category:
Social Engagement / Community Building
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Major League Baseball
Title:
Ponle Acento
Category:
Social Engagement / Community Building
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Macy's Inc
Title:
Santa Project
Category:
Social Engagement / Community Building
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Adobe
Title:
Adobe Photoshop - There's Magic Inside
Category:
Social Engagement / Community Building
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Spotify
Title:
President of Playlists
Category:
Craft / Writing
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Brooks Running
Title:
Rule40
Category:
Craft / Writing
Award:
2017 Social Media Merit Award
Points:
5.0