The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Ambient / Immersive / Virtual Reality (VR)
Points: 50.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Ambient / Immersive / Digital Installations
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Interactive / Ambient / Immersive
Points: 25.0
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Innovation in Interactive / Gaming
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Ambient / Immersive / Virtual Reality (VR)
Points: 25.0
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Gaming
Points: 15.0
Symphonologie
Agency: DigitasLBi / New York + Accenture / New York Client: Accenture Category: Craft / Dynamic Data Visualization
Points: 15.0
Google presents: The Hidden Worlds of the National Parks
Agency: Google Brand Studio / San Francisco + Stink Digital / New York City + Ghost Robot / New York City + Kaitlyn Aurelia Smith / Los Angeles Client: National Parks Service + Google Category: Websites
Points: 10.0
In-a-Snap
Agency: BBDO / New York Client: Lowe's Category: Online Advertising / Interactive Video
Points: 10.0
VR Power Trainer
Agency: R/GA / Buenos Aires Client: PowerChair Football Argentina Category: Ambient / Immersive / Virtual Reality (VR)
Points: 10.0
Tribeca Film ReActor
Agency: J. Walter Thompson / New York Client: Tribeca Film Festival Category: Ambient / Immersive / Digital Installations
Points: 10.0
Youland
Agency: Wieden+Kennedy / Portland + MediaMonks / Amsterdam Client: Old Spice Category: Gaming
Points: 10.0
Fantastic Beasts and Where to Find Them
Agency: Framestore / New York + Framestore / London Client: Warner Bros Category: Craft / Visual Effects / Animation
Points: 10.0
Symphonologie
Agency: DigitasLBi / New York + Accenture / New York Client: Accenture Category: Craft / Music / Sound
Points: 10.0
TacoBot
Agency: Deutsch / Los Angeles Client: Taco Bell Category: Innovation in Interactive / Online
Points: 10.0
Pharrell Williams Personal Website
Agency: FiveHundred / New York + i am OTHER / New York Client: i am OTHER Category: Websites
Points: 5.0
Your Name Saves
Agency: Leo Burnett / Chicago Client: Donate Life America Category: Websites
Points: 5.0
Playing Lynch
Agency: Preacher / Austin + Wild / Vienna Client: Squarespace Category: Websites
Points: 5.0
Unsafety Check
Agency: J. Walter Thompson / New York Client: Black Lives Matter Category: Websites / Utility
Points: 5.0
NIKEiD VR Studio
Agency: R/GA / Buenos Aires Client: Nike Category: Ambient / Immersive / Virtual Reality (VR)
Points: 5.0
Expedia Dream Adventures
Agency: 180LA / Santa Monica Client: Expedia Category: Ambient / Immersive / Digital Installations
Points: 5.0
24 Hours of Le Forza
Agency: MUH-TAY-ZIK | HOF-FER / San Francisco + Tencue / Berkeley + Showdown / San Francisco Client: Audi of America Category: Gaming
Points: 5.0
The Future of Hate: Stop HB757
Agency: DigitasLBi / Atlanta Client: Lost-n-Found Youth Category: Self-Promotion
Points: 5.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Craft / Visual Effects / Animation
Points: 5.0
Through the Dark
Agency: R/GA / Sydney Client: Google Category: Craft / Visual Effects / Animation
Points: 5.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Craft / Dynamic Data Visualization
Points: 5.0
Venmo Micro Hack
Agency: Deutsch / New York Client: WATERisLIFE Category: Innovation in Interactive / Online
Points: 5.0
Game Changer
Agency: Droga5 / New York + Under Armour / Baltimore + Optimum Sports / New York + NBA 2K / San Francisco Client: Under Armour Category: Innovation in Interactive / Online
Points: 5.0
Virtual Art Sessions
Agency: Google Data Arts Team / San Francisco Client: Google Data Arts Team Category: Innovation in Interactive / Online
Points: 5.0
Land Lines
Agency: Google Data Arts Team / San Francisco + YesYesNo / New York + Ubilabs / Hamburg Client: Google Data Arts Team Category: Innovation in Interactive / Online
Points: 5.0
Adaptoys
Agency: 360i / New York + Axios NYC / New York Client: Christopher & Dana Reeve Foundation Category: Innovation in Interactive / Gaming
Points: 5.0
#TwitterHaloWars
Agency: 215 McCann / San Francisco + Twitter / San Francisco Client: Microsoft Xbox Category: Innovation in Interactive / Gaming
Points: 5.0
2K Boost
Agency: CP+B / Los Angeles Client: NBA2K Category: Innovation in Interactive / Gaming
Points: 5.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Ambient / Immersive / Virtual Reality (VR)
Award:
2017 Interactive Best of Discipline Pencil
Points:
50.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Ambient / Immersive / Digital Installations
Award:
2017 Interactive Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Innovation in Interactive / Ambient / Immersive
Award:
2017 Interactive Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Innovation in Interactive / Gaming
Award:
2017 Interactive Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Ambient / Immersive / Virtual Reality (VR)
Award:
2017 Interactive Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Gaming
Award:
2017 Interactive Silver Pencil
Points:
15.0
Client:
Accenture
Title:
Symphonologie
Category:
Craft / Dynamic Data Visualization
Award:
2017 Interactive Silver Pencil
Points:
15.0
Client:
National Parks Service + Google
Title:
Google presents: The Hidden Worlds of the National Parks
Category:
Websites
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
Taco Bell
Title:
TacoBot
Category:
Websites / Utility
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
Lowe's
Title:
In-a-Snap
Category:
Online Advertising / Interactive Video
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
PowerChair Football Argentina
Title:
VR Power Trainer
Category:
Ambient / Immersive / Virtual Reality (VR)
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
Tribeca Film Festival
Title:
Tribeca Film ReActor
Category:
Ambient / Immersive / Digital Installations
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
Old Spice
Title:
Youland
Category:
Gaming
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
Warner Bros
Title:
Fantastic Beasts and Where to Find Them
Category:
Craft / Visual Effects / Animation
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
Accenture
Title:
Symphonologie
Category:
Craft / Music / Sound
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
Taco Bell
Title:
TacoBot
Category:
Innovation in Interactive / Online
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
i am OTHER
Title:
Pharrell Williams Personal Website
Category:
Websites
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Donate Life America
Title:
Your Name Saves
Category:
Websites
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Squarespace
Title:
Playing Lynch
Category:
Websites
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Webby Awards
Title:
Typevoice
Category:
Websites / Utility
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Black Lives Matter
Title:
Unsafety Check
Category:
Websites / Utility
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
NIKEiD VR Studio
Category:
Ambient / Immersive / Virtual Reality (VR)
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Expedia
Title:
Expedia Dream Adventures
Category:
Ambient / Immersive / Digital Installations
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Audi of America
Title:
24 Hours of Le Forza
Category:
Gaming
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Lost-n-Found Youth
Title:
The Future of Hate: Stop HB757
Category:
Self-Promotion
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Craft / Visual Effects / Animation
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Google
Title:
Through the Dark
Category:
Craft / Visual Effects / Animation
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Craft / Dynamic Data Visualization
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
WATERisLIFE
Title:
Venmo Micro Hack
Category:
Innovation in Interactive / Online
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Under Armour
Title:
Game Changer
Category:
Innovation in Interactive / Online
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Google Data Arts Team
Title:
Virtual Art Sessions
Category:
Innovation in Interactive / Online
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Google Data Arts Team
Title:
Land Lines
Category:
Innovation in Interactive / Online
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Christopher & Dana Reeve Foundation
Title:
Adaptoys
Category:
Innovation in Interactive / Gaming
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Microsoft Xbox
Title:
#TwitterHaloWars
Category:
Innovation in Interactive / Gaming
Award:
2017 Interactive Merit Award
Points:
5.0